BBC Magazines is today launching the first ever television ad campaign to promote its monthly women’s glossy, Eve.The £500,000 campaign, which personifies the magazine as a sassy and stylish woman, will run on UKTV for a two week period. It will return to our screens in October and twice again next spring, when it will… Continue reading Eve Hopes To Boost Sales With First Ever TV Push
Month on month analysis of the latest ABC circulation figures for August have brought good news to Daily Mirror, which saw its circulation rise above the crucial 2 million mark following its exclusive interview with Tony Martin, the farmer jailed for shooting two burglars.The title has suffered from a host of bad press following a… Continue reading ABC National Newspaper Round-Up – August 2003 (Non-Subcribers)
Chrysalis was seen in focus yesterday, up 3.10%, beating the broader market slump as traders believed weakness in the broadcast advertising market is already priced into the stock.However, the big news in the sector came from the US where a court blocked plans to relax America’s media ownership laws, scuppering the plans for media conglomerates… Continue reading Sharewatch: Chrysalis Beats Market Slump
US federal court yesterday moved to block controversial new media ownership rules put forward by the Federal Commissions Commission (FCC).Under current rules, media firms are allowed to reach up to 35% of the national television audience through local TV station ownership. In June, the FCC’s commissioners voted 3-2 in favour of raising the cap to… Continue reading US Federal Court Delays New FCC Ownership Rules
Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association.Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by business… Continue reading Outdoor Industry Sees Ad Revenue Rise In Second Quarter
Lack of interest in BBC1’s extensive coverage of last week’s World Athletics Championships caused the channel to suffer its worst ever share of peaktime viewing.The BBC had hyped its live coverage of the world championships in France, which often lasted for more than two hours at a time, as the sporting event of the year.… Continue reading Viewers Run From BBC’s World Athletics Coverage
The Daily Mirror was the sectors big story after managing to raise its circulation above the crucial 2 million mark.The title has suffered from a host of bad press following a wave of editorial job cuts, which were all part of new chief executive, Sly Bailey’s cost cutting initiative. The paper also recently announced a… Continue reading Sharewatch: Chrysalis Beats Market Slump
Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003
The wireless industry continued its revival in the second quarter with worldwide shipments of mobile phones rising by 12% year on year to 114.9 million, according to new figures from Gartner Dataquest.Also On MediaTel Insight Today…Advertisers Switching Back To Spot TVThere there are encouraging signs of growth in the spot TV market with spending up… Continue reading MediaTelINSIGHT: Mobile Phone Sales Climb Again
Emap was seen in the spotlight yesterday, up 2.09% on positive sentiment, benefiting from the broader market rally.Elsewhere, Cable and Wireless was seen up 4.55% amid reports that it is in negotiations to sell its loss making US arm to management.Pan-European broadcaster, RTL, was also in focus after reporting a 40% increase in profits for… Continue reading Sharewatch: Emap Rises On Positive Sentiment
