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Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival. ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss… Continue reading PVRs Fail To Revolutionise TV Viewing

Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival.ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss “doomsday”… Continue reading MGEITF 2003: PVRs Fail To Revolutionise TV Viewing

News Corporation has announced that it has sold its shareholding in Japanese satellite broadcaster Sky Perfect Communications in a deal worth $227 million. The media giant said that its 8.1% stake in Sky Perfect had been sold to the company’s exisiting shareholders, namely Sony, Fuji Television and trading house Itochu. The divestment follows the disposal… Continue reading Murdoch Walks Away From Japanese TV Scene

The value of the Premiership highlights package acquired by the BBC has been thrown into question as it emerged that a rival broadcaster could snap up ‘near-live’ rights to Saturday and midweek games.Earlier this month the BBC successfully bid £105 million to secure Premiership highlights for three years starting with the 2004/5 season. The deal… Continue reading BBC’s Catch Of The Day Tainted By New Football Package

Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB).This sixth consecutive quarter of growth has been driven by FMCG brands, which have increased… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue

The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase.Also On MediaTel Insight Today…Bronfman Dismisses Rival’s Bid For VUEEdgar Bronfman… Continue reading MediaTel Insight: US Adspend Rises 6.8% In First Half

Chrysalis was seen in focus yesterday, up 6.1% after analysts at UBS Warburg reiterated profit forecasts for the group, while Bridgewell Securities suggested a sum of the parts valuation of 230p for the group.Elsewhere, regional press group Johnston Press was seen up 2.01% after reporting a significant half year increase in revenue and profit.Broader market… Continue reading Sharewatch: Chrysalis Rises On Strong Valuation

Ad agencies Ogilvy & Mather and OgilvyOne have unveiled a new brand motivation programme, which will use dance-based training to increase creativity.The project is part of the Arts & Business New Partners programme, which is designed to help businesses try something new with the arts and improve employee interaction.Ogilvy believes the study of dance movement… Continue reading Ogilvy Employs Dance To Lift Creative Spirit

Mobile operators are in a good position to boost their revenues by offering users compelling mobile phone content, according to a new report by consulting company Ovum. The efforts of operators worldwide to create attractive content services for consumers will pay off, says Ovum. If they keep momentum mobile companies should prove more successful at… Continue reading Wireless Operators To Reap Content Revenue Benefits

Radio 1 is the most listened to radio station in Great Britain among adults under 45 years-old, according to the latest wave of research from electronic measurement company, GfK.The third set of results from the contentious National Broadcast Media Survey bring welcome news to the beleaguered station, which saw its weekly reach decline by 6.2%… Continue reading New GfK Survey Shows Radio 1 Is Top Of The Charts