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The number of British companies with broadband internet access has more than doubled over the last year to 39%, according to new research from the British Chambers of Commerce. The survey shows that more than half of all companies believe that broadband is critical for success of their business, with one in six firms planning… Continue reading British Businesess See Broadband Uptake Double

The third generation phone operator 3 is to launch a new handset to boost uptake of its services in the UK. The Motorola A920 comes on the market this week and is exclusively available to 3G subscribers. The distinctive looking phone has a full-colour widescreen display to highlight 3’s person-to-person video calling capabilities. The handset… Continue reading Advanced Handset Invigorates 3G Market

The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase. The latest results show that advertising expenditure in the six… Continue reading US Advertising Spend Rises 6.8% In First Half

Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB). This sixth consecutive quarter of growth has been driven by FMCG brands, which have… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue

Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival. ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss… Continue reading PVRs Fail To Revolutionise TV Viewing

Chrysalis was seen in focus yesterday, up 6.1% after analysts at UBS Warburg reiterated profit forecasts for the group, while Bridgewell Securities suggested a sum of the parts valuation of 230p for the group.Elsewhere, regional press group Johnston Press was seen up 2.01% after reporting a significant half year increase in revenue and profit.Broader market… Continue reading Sharewatch: Chrysalis Rises On Strong Valuation

Ad agencies Ogilvy & Mather and OgilvyOne have unveiled a new brand motivation programme, which will use dance-based training to increase creativity.The project is part of the Arts & Business New Partners programme, which is designed to help businesses try something new with the arts and improve employee interaction.Ogilvy believes the study of dance movement… Continue reading Ogilvy Employs Dance To Lift Creative Spirit

A new generation of so-called ‘super youth’ consumers are extending their carefree lifestyles well past their late twenties and into their thirties, according to new research from Emap.The study claims that this new group of consumers is living proof that the rules of youth marketing can apply far beyond the age of 24, which is… Continue reading Research Reveals Importance Of Super Youth Consumers

More than three quarters of regional newspapers have halted the practise of bulk sales, which many media buyers believe artificially inflates circulation figures.The Newspaper Society claims that 75.3% of regional papers reporting in the latest ABC circulation period have scrapped bulk-sales altogether.The move follows the latest ABC circulation figures for the January to June 2003… Continue reading Regional Newspapers Move To Abolish Bulk Sales

Granada Enterprises has secured Butcher’s Petcare to sponsor ITV’s new animal care series, Pet Rehab.The deal, which was negotiated by Stewart Hunt and Amanda Ranstead at Granada Enterprises and Jon Horrocks at Walker Media, will include full broadcast sponsorship of the new series on LWT this autumn.The weekly show will feature a variety of news… Continue reading Granada Secures Butchers For Pet Rehab Sponsorship