Television sponsorship is a key tool for maintaining business results during an advertising downturn, according to new research from the Chartered Institute Of Marketing (CIM).The study suggests that marketing is the key driver of business success and claims that in the current uncertain economic climate, marketers need to utilise cost-efficient television sponsorship opportunities in order… Continue reading TV Sponsorship Delivers During Tough Times
Sunday newspapers are believed to have seen sales slide by around half a million since the outbreak of war with Iraq, as people turn to television and the internet for news of the conflict.A report in The Business claims that last Sunday 30 March saw an unprecedented slide of 500,000 in Sunday newspaper sales, a… Continue reading Continued Conflict Hits Sunday Newspaper Sales
The Direct Marketing Association (DMA) has launched a dedicated Interactive TV Council to provide best practice guidelines for the rapidly growing industry.The new council, which is to become part of the DMA’s Interactive Media Division, will consist of 15 representatives from broadcasters and platform owners including, Channel 4, ITV, Telewest and Sky.The DMA has also… Continue reading DMA Launches Interactive TV Council
The ITC is to allow Carlton and Granada to run extra ads to make up for losses caused by moving ITV1’s nightly news bulletin to 9pm during the Iraq conflict.The News At Nine has attracted record audiences since being moved from its original 10pm slot (see Feature: TV News Proves Its Worth In Times Of… Continue reading ITV Companies To Show Extra Ads To Counter War Effects
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone.ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003; it is now anticipating growth of just 0.4%. Forecasts for 2004 have been downgraded from… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone. ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003 (see European Advertising Forecasts From Zenith Optimedia); it is now anticipating growth of just… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
Adshel has secured the street furniture contracts for Coventry and Canterbury in two separate deals worth a combined £6 million.The deal for Coventry represents the first time that the area has had a street furniture contract and will see Adshel supply the city with 50 new bus shelters, as well a range of 6-sheet advertising… Continue reading Adshel Secures Street Furniture Contracts Worth £6m
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to the latest forecasts from ZenithOptimedia (see ZenithOptimedia Downgrades European Ad Forecasts). The figures include spend on the major media of newspapers, magazines, television, radio, cinema, outdoor and the internet. On… Continue reading UK Ad Forecasts From ZenithOptimedia
Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview.A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008. This… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
