The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%.Also On MediaTel Insight Today…Taylor Nelson Looks At NFO WorldGroup AcquisitionMarket research company, Taylor Nelson Sofres has confirmed that it is in discussions about the potential acquisition… Continue reading MediaTel Insight: US Newspaper Industry Holds Breath Over Conflict
More than 80 million European consumers will be banking online by 2007, according to a new report from Datamonitor. Internet banking has been a qualified success with the number of customers expected to reach 60 million this year, up from 23 million in 2000. The UK and Germany are Europe’s largest online markets, although Scandinavia… Continue reading Sixty Million Europeans To Bank Online In 2003
Last week brought a host of bad news to the media sector; outdoor contractor, Maiden announced its full year results revealing a pre-tax loss of £1.1 million during 2002, down from 0.2 million in 2001 (see Maiden Expands Transvision Network But Profits Dip). The stock was seen down 8.88% week on week.Elsewhere GWR announced that… Continue reading Sharewatch: Maiden Falls After Poor Results
The impact of the war and general economic uncertainty has forced Merrill Lynch to revise its newspaper ad revenue growth forecast for the first quarter from 4% to 2-2.5%. Strong December results from the newspaper companies monitored by Merrill Lynch resulted in 4.5% growth in the US newspaper sector during the final quarter of 2002.… Continue reading US Newspaper Industry Holds Breath Over Conflict
UBC Media, the commercial radio broadcaster and programme producer, this morning said that trading in the final six months of its financial year have been better than expected, with profit now predicted to be around £75,000. Previously, the group had expected only to break even.UBC says it now expects to report reduced losses for the… Continue reading UBC Media Has Better Than Expected Second Half
Heavy TV users may be slightly less likely to pay attention to television adverts, according to data from Jack Myers Report‘s Media Brand Track survey. The study, which surveyed across 42 entertainment networks, found that an average of 22% of viewers with fewer than 80 channels say they are likely to pay attention to television… Continue reading Only 20% Of US Viewers ‘Likely’ To Pay Attention To Ads, Shows Survey
Mobile marketing group, Enpocket, is to launch a SMS promotional campaign to promote Fox’s new thriller Phone Booth.The promotion will use the Fox text club database, which will invite members to see the film at special preview screenings. They will also distribute 30,000 matchbooks across UK universities inviting consumers to enter a text draw for… Continue reading Enpocket Secures Fox For SMS Promotional Campaign
UK cable operator, NTL, has increased its earnings by 48.2% to £661 million in 2002, after finally emerging from its Chapter 11 bankruptcy process.Reporting the full year results, NTL says that churn – the proportion of people leaving the home cable service – declined from 21.3% in Q4 2001 to 15.9% in Q4 2002. The… Continue reading NTL Sees Earnings Up 48% In 2002
The proposed £2.6 billion merger of Carlton Communications and Granada (see Ad Industry Welcomes Scrutiny Of Planned ITV Merger) may be subject to Competition Commission-enforced remedies and restrictions, according to an article in the Financial Times. The paper reports that Sir Derek Morris, the Commission’s chairman, is looking to test new Enterprise Act proposals which… Continue reading Competition Commission May Attach ‘Remedies’ To ITV Merger
Maiden Outdoor has begun fitting 24-hour performance monitors to all of its electronic scrolling posters, in an attempt to improve accountability.The monitoring devices, which will also be fitted to Ultravision and Trivision posters, enable the outdoor contractor’s maintenance companies to immediately identify problems with power, illumination or the scrolling mechanism, meaning that faults can be… Continue reading Maiden To Improve Accountability For Clients
