The Direct Marketing Association (DMA) has launched a dedicated Interactive TV Council to provide best practice guidelines for the rapidly growing industry.The new council, which is to become part of the DMA’s Interactive Media Division, will consist of 15 representatives from broadcasters and platform owners including, Channel 4, ITV, Telewest and Sky.The DMA has also… Continue reading DMA Launches Interactive TV Council
The ITC is to allow Carlton and Granada to run extra ads to make up for losses caused by moving ITV1’s nightly news bulletin to 9pm during the Iraq conflict.The News At Nine has attracted record audiences since being moved from its original 10pm slot (see Feature: TV News Proves Its Worth In Times Of… Continue reading ITV Companies To Show Extra Ads To Counter War Effects
Forecasters at ZenithOptimedia have downgraded their European advertising predictions, with hopes that real growth would emerge this year now all but gone.ZenithOptimedia had previously forecast that the top-five European advertising nations would see a 1.8% rise in revenues in 2003; it is now anticipating growth of just 0.4%. Forecasts for 2004 have been downgraded from… Continue reading ZenithOptimedia Downgrades European Ad Forecasts
Adshel has secured the street furniture contracts for Coventry and Canterbury in two separate deals worth a combined £6 million.The deal for Coventry represents the first time that the area has had a street furniture contract and will see Adshel supply the city with 50 new bus shelters, as well a range of 6-sheet advertising… Continue reading Adshel Secures Street Furniture Contracts Worth £6m
The Sun, Channel 4 and Capital Radio are among the UK’s strongest media brands, according the latest survey of senior agency directors from Ocean Consulting.The fourth annual Media Brands study shows how 59 directors from 25 agencies view the brand health of UK media companies and their products.In the newspaper market, the Sun was perceived… Continue reading Study Reveals UK’s Strongest Media Brands
Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group.The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10 billion… Continue reading Boom Years Ahead For Subscription TV
While doubts over the length and nature of the war in Iraq persist, marketers are reluctant to speculate on the damage being done to the media economy. The optimism that was evident at the start of the year appears to have evaporated, but in the current climate it would be wrong to label forecasters as… Continue reading INSIGHTanalysis: Media Healthcheck – March 2003
Flytxt is launching a mobile marketing campaign to support the release of paramount pictures new romantic comedy, How To Loose A Guy In Ten Days.The campaign, which launches later this month, will target female cinema goers, by encouraging them to text a number displayed in the posters advertising the new release. Consumers will then be… Continue reading Flytxt Launches How To Lose A Guy SMS Campaign
The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs. BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer… Continue reading BT Urged To Cut Internet Fees
Channel Five has secured Black & Decker as the sponsor of its Hot Property show, which gives viewers the opportunity to win a home if they can guess how much it costs.The sponsorship, which will run throughout the thirteen week series, will include break bumpers and Black & Decker branding throughout adverts for the show.… Continue reading Five Secures Black & Decker For Hot Property Sponsorship
