Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview.A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008. This… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
Pessimistic forecasts that the Government has no hope of meeting its digital TV penetration target may have to be reconsidered following the runaway success of digital terrestrial service, Freeview. A joint report published by the Independent Television Commission (ITC) and the BBC on Friday said that penetration could reach 78% of UK homes by 2008.… Continue reading INSIGHTanalysis: Government’s DTV Target May Not Be So Distant
UK advertising growth is expected to be just 1.1% in current prices this year, rising to 2.9% in 2004 and 3.2% in 2005, according to a new set of forecasts released today by ZenithOptimedia.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.Subscribers to MediaTel Insight… Continue reading MediaTel Insight: UK Adspend To Grow 1.1% In 2003
BSkyB was seen in focus, up 2.05% week on week, on speculation that its chief executive, Tony Ball, is to leave the company to oversee DirecTV and News Corp’s other global satellite interests.Week on week analysis of the media sector saw key stocks in recovery, as bargain hunters moved in after last week’s sell-off. Granada… Continue reading Sharewatch: BSkyB In Focus On Reports Of Ball’s Departure
The telecoms regulator Oftel has called on BT to reduce the price of its unmetered internet access on the basis that it is charging operators unnecessary costs.BT has been told to cut prices by 17% because it has been billing for certain call routing and call management measures that Oftel believes are no longer necessary.… Continue reading BT Urged To Cut Internet Fees
ITV companies, Carlton and Granada, are to be allowed to run extra advertising minutes in order to make up for losses caused by augmented news coverage of the war in Iraq. As part of this coverage, ITV1’s nightly news bulletin has been moved from 10pm to 9pm during the conflict and has attracted record audiences… Continue reading ITV May Receive Extra Ad Minutage To Offset War Effect
Granada was seen in focus yesterday, down 2.27% as analysts continue to speculate on the effect that the Iraq conflict is having on advertising revenue. Some traders have claimed the “war effect” is already priced into the heavily discounted media sector but others are not convinced.Stocks benefited from the upturn across European equity markets yesterday,… Continue reading Sharewatch: Granada Falls On War Fears
IPC Media has announced the appointment of four new members to its media board, including Caroline Ward who will become managing director of IPC Connect, the group’s women’s weeklies division.Ward’s appointment, and the subsequent management shake-up, follows the announcement that Linda Genower was retiring from her role of managing director of IPC Connect, less than… Continue reading IPC Re-Shuffles Management Board
While doubts over the length and nature of the war in Iraq persist, marketers are reluctant to speculate on the damage being done to the media economy. The optimism that was evident at the start of the year appears to have evaporated, but in the current climate it would be wrong to label forecasters as… Continue reading INSIGHTanalysis: Media Healthcheck – March 2003
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
