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ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate. Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV… Continue reading ITV Advertising Forecasts From Merrill Lynch

ITV’s advertising trading has recovered slightly in March, with the figures coming in better than expected, according to analysts at Merrill Lynch. It looks like revenues will decline by 6% to 7%, against the broker’s previous -10% estimate.Whilst this is slightly better than anticipated, a protracted war with Iraq is unlikely to do ITV any… Continue reading ITV Advertising Forecasts From Merrill Lynch

Digital radio consortium, MXR, has announced a month long promotional partnership with Comet in an effort to further drive the take up of digital radio.The partnership will include promotional activity across MXR’s analogue radio partners, including Heart FM, Jazz FM and the century network encouraging listeners to visit Comet stores.There will also be in-store promotion,… Continue reading MXR Secures Comet For Digital Radio Promotion

The Sun, Channel 4 and Capital Radio are among the UK’s strongest media brands, according the latest survey of senior agency directors from Ocean Consulting.The fourth annual Media Brands study shows how 59 directors from 25 agencies view the brand health of UK media companies and their products.In the newspaper market, the Sun was perceived… Continue reading Study Reveals UK’s Strongest Media Brands

Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group.The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10 billion… Continue reading Boom Years Ahead For Subscription TV

Flytxt is launching a mobile marketing campaign to support the release of paramount pictures new romantic comedy, How To Loose A Guy In Ten Days.The campaign, which launches later this month, will target female cinema goers, by encouraging them to text a number displayed in the posters advertising the new release. Consumers will then be… Continue reading Flytxt Launches How To Lose A Guy SMS Campaign

Channel Five has secured Black & Decker as the sponsor of its Hot Property show, which gives viewers the opportunity to win a home if they can guess how much it costs.The sponsorship, which will run throughout the thirteen week series, will include break bumpers and Black & Decker branding throughout adverts for the show.… Continue reading Five Secures Black & Decker For Hot Property Sponsorship

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM).The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns.Channel 4’s Mike… Continue reading TV Is Cost-Effective In Building Brand Awareness

Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV

“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal.The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that it… Continue reading INSIGHTanalysis: The Internet Approaches Maturity