Carlton was seen in focus yesterday, up 10.71% on heavy trading, as bargain hunters moved in after the stock’s recent price weakness. Analysts claim that the expected loss of ad revenue as a result of the Iraq conflict is already priced into the stock.On the corporate news front, Emap announced the proposed acquisition of Excelsior,… Continue reading Sharewatch: Carlton Rises As Bargain Hunters Move In
At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity.Also On MediaTel… Continue reading MediaTel Insight: The War’s Effect On US Advertising
Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM).The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns.Channel 4’s Mike… Continue reading TV Is Cost-Effective In Building Brand Awareness
“The initial hype around the internet has now been replaced by an understanding among marketers that this medium is effective, efficient and a smart part of a media plan.” Scott Schulman, Wall Street Journal.The internet is one of the youngest and fastest growing media in the modern world and there is little doubt that it… Continue reading INSIGHTanalysis: The Internet Approaches Maturity
Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover.Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7% year… Continue reading Telegraph Fails To Arrest Revenues Decline
More than 11 million viewers tuned in to BBC1 last night to watch England’s Euro 2004 qualifier against Turkey, according to unofficial overnight figures from BARB.Audiences for the match, which kicked-off at 8pm, peaked during the dying minutes of the second half, as around 12 million viewers watched David Beckham score the penalty that clinched… Continue reading More Than 11 Million Watch England Gobble Up Turkey
Rupert Murdoch’s News Corporation is in prime position to take control of DirecTV after its only rival for the US satellite broadcaster withdrew from the bidding process. Telecoms operator SBC, which has been tracking the pay-TV network all year (see SBC Expresses Interest In DirecTV) this week broke off talks with Hughes Electronics, the owner… Continue reading Murdoch Closes In On Satellite Dream
Granada has secured United Biscuit brand Skips as the six-figure sponsor of the new series of Stars In Their Eyes: Kids on ITV1.The show, where children get the chance to appear on stage as a tribute to their favourite musical star, will be presented by Cat Deeley and will culminate in a live final when… Continue reading Granada Brings Skips To Kids With Stars In Their Eyes
Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover. Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7%… Continue reading Telegraph Fails To Arrest Revenues Decline
The Internet Advertising Bureau (IAB) is launching a consultation process in order to seek industry approval for a range of larger ad formats.Every two years the IAB undertakes a consultation with the industry to negotiate standard sizes and shapes for internet advertising in order to support the evolution of online advertising.Danny Meadows-Klue, chairman of the… Continue reading IAB Launches Consultation Drive For Bigger Ads
