Almost 17 million viewers tuned into ITV1 last night to watch the highly publicised documentary about the convicted Who Wants To Be A Millionaire? cheats.According to unofficial overnight figures from BARB, A Major Fraud, drew an average audience of 15.1 million, helping ITV1 to attract 55.9% of the available television audience between 9pm and 10.30pm… Continue reading Almost 17 Million Tune In For Millionaire Cheat
Omnicom Group remained the world’s largest advertising organisation in 2002, following a 9.4% rise in revenues, according to the newly-released Advertising Age Agency Report from AdAge.Also On MediaTel Insight Today…UK Businesses See Increasing Marketing SpendAlmost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to… Continue reading MediaTel Insight: Omnicom Holds Global Ad Network Top Spot
In Your Space Media has secured the Department Of Transport for a three month lorry advertising campaign to combat tiredness on the roads.The Department Of Transport campaign will see the “Tiredness Kills – Take A Break” slogan appear on the back of 170 lorries up and down the country from this week.The posters will feature… Continue reading In Your Space To Combat Road Tiredness With Lorry Ads
Omnicom Group remained the world’s largest advertising organisation in revenue terms in 2002, according to the newly-released Advertising Age Agency Report from AdAge. The report shows that Omnicom’s 9.4% rise in revenues extended its lead over number two network, Interpublic Group, which saw an 8.7% decline year on year. With WPP remaining in third place… Continue reading Omnicom Holds Global Ad Network Top Spot
The advertising industry in the US is beginning to move again following a ‘general paralysis’ immediately before and during the initial stages of the war in Iraq, according to analysts at Merrill Lynch. The broker says that this paralysis has now begun to dissipate, although caution over the state of the broader economy is still… Continue reading US Advertising To Move Out Of ‘Paralysis’ In Q3, Says Merrill Lynch
Almost three-quarters of UK businesses believe that their marketing spend will rise over the next twelve months by levels up to or exceeding the rate of inflation. According to a survey by Black And White Public Relations, 73% of respondents are expecting this rate of marketing growth, whilst 27% predict that budgets will remain static… Continue reading UK Businesses See Increasing Marketing Spend
Concern about the so-called “digital divide” has heightened following the release of a new report which shows that 42% of Americans do not use the internet. Since the turn of the millennium, internet usage has continued to grow making the medium more attractive to marketers and retailers (see INSIGHTanalysis: The Internet Approaches Maturity). However, enthusiasm… Continue reading Refusenets Still Resist The Lure Of The Web
According to press reports, Dennis Publishing has launched a bid for for the magazine company, I Feel Good as it seeks to extend its portfolio of titles in the UK. IFG announced last week that it had received a bid for its assets, which include adult comic Viz and lads mag Jack. The Sunday Times… Continue reading Dennis Linked With Move For IFG
Global advertising and marketing group, Havas, is expected to report first quarter revenues down by 13.3% in a statement that will focus on continued weakness in Europe and marketing services, with an uncertain outlook for 2003. This is according to analysts at Morgan Stanley. The broker has reduced its full-year 2003 revenue growth from -4.5%… Continue reading Morgan Stanley Sees Sense In Havas’ Marketing Services Slant
The merger of Carlton Communications and Granada into a single ITV group is unlikely to receive regulatory approval with a combined sales house, according to Lehman Brothers. After analysing the OFT’s submission to the DTI, the broker believes that the two companies will struggle to get their merger plans passed without any conciliatory adjustments. In… Continue reading ITV Merger Unlikely With Combined Sales House, Says Lehman Brothers
