A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December.The forecasts put UK growth slightly above total European growth,… Continue reading UK Advertising Growth Forecasts From MediaTel Insight
“Monthly Streamies”, namely those consumers who have tuned to internet broadcasts in the past thirty days should be seen as a core market for US digital device makers. That is the conclusion to be drawn from a new report by Arbitron and Edison Media Research. The study, entitled Internet and Multimedia 10: The Emerging Digital… Continue reading Streamies Express Desire For Digital
The Newspaper Society has today unveiled the largest piece of independent advertising effectiveness research ever undertaken by the UK regional press.The Conversion Study, which emphasises the continued importance of the regional press in the changing media landscape, tracked multimedia advertising campaigns for 26 brands in four regions of the UK and involved over 9,000 face-to-face… Continue reading Research Proves Strength Of Regional Press
The UK has been placed in a fourth level tier of broadband penetration in an eMarketer comparison of worldwide nations’ development. The UK currently has a broadband internet penetration of just over 10%, according to figures from Strategy Analytics (see UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics). Whilst this is… Continue reading UK In Fourth Tier Of eMarketer’s World Broadband Comparisons
Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO. ITV’s share of the television market slipped below 54% in 2002 (see ITV Revenues Drop As Audiences Improve) and… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO
The number of digital cable subscribers in the US is set to exceed 20 million in the first quarter of 2003, according to a study from the Leichtman Research Group. The report claims that digital cable is poised to take over from Direct Broadcast Satellite (DBS) as the most popular method of accessing multichannel TV.… Continue reading Digital Cable To Overtake DBS In The US
Daily Mail & General Trust was seen under pressure yesterday following reports that rival Northern & Shell, publisher of Express Newspapers, is today meeting with the Office Of Fair Trading to try to break Associated Newspapers’ distribution monopoly of the London Underground. If successful the move could knock ad revenues at the Metro group, whilst… Continue reading Sharewatch: DMGT Falls On Competition Concerns
A total of twelve million viewers watched BBC4 during its first year on air, according to the BBC, but the numbers tuning in for an evening’s viewing remain relatively small.The Corporation claims that 47% of digital viewers have sampled programming on the digital arts channel since its launch in March last year (see BBC4 “Happy”… Continue reading Highs And Lows As BBC4 Celebrates First Birthday
Mobile marketing group, 12Snap, has launched a new service to enable media owners to run their mobile marketing campaigns in house.Following a new partnership with mobile software group, Add2Phone, clients will be able to plan, schedule and execute simple campaigns directly from their customer database.The partnership reflects the growing popularity of conducting mobile marketing campaigns… Continue reading 12Snap Extends Offering With In House Marketing Service
The Daily Telegraph is supporting its forthcoming redesign with an estimated £8 million worth of marketing activity, as part of a wider strategy to attract new readers.The ad campaign, created by Clemmow Hornby Inge, includes three TV executions that will air throughout March on ITV and Channel 4 and Channel Five South. There will also… Continue reading Daily Telegraph Launches Nation-Wide Ad Campaign
