Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year.The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in the… Continue reading Channel Five Offered £20m Annual Licence Fee Cut
Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year. The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in… Continue reading Channel Five Offered £20m Annual Licence Fee Cut
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade.The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the third… Continue reading Out Of Home Billings Grew By 2.5% During 2002
Sports fans do not differentiate between brands that invest millions of pounds in sponsorship and those that simply use advertising hoardings at sporting events, according to research from Sports Marketing Surveys.The study, which was commissioned by communications consultancy, Edelman, shows that 52% of sport fans still believe that Natwest sponsors county cricket’s one day knock-out… Continue reading Research Claims Sports Sponsorship Misses The Mark
Price cuts at the Daily Mirror cost parent company Trinity Mirror £21.8 million in 2002, driving down circulation revenues by 7.6%, according to the group’s financial results released this morning.These figures follow a tabloid price war between the Mirror and arch-rival, the Sun. The cover price cuts come alongside a broader revamp and repositioning of… Continue reading Bailey Moves To Stop Mirror-Sun Price War As Costs Hit £22m
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Europe is traditionally slower into and out of a downturn than the US and this is being borne… Continue reading Analysts Downgrade Global Ad Forecasts
New research from media audit consultancy, Billetts, has drawn together 60 different studies of advertising recall to determine a set of ‘golden rules’ for ad effectiveness.The research, drawn from across the UK, Europe and North America, has been aggregated together in an attempt to provide media planners and buyers with global principles of advertising recall.According… Continue reading Billetts Publishes Golden Rules Of Ad Effectiveness
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year. Europe is traditionally slower into and out of a downturn than the US and this is being… Continue reading Merrill Lynch Lowers Global Advertising Forecast
BARB has announced that Zenith Optimedia’s head of research, Simon Bolus, has been appointed to the newly created position of research manager at the TV audience measurement company.Bolus, who takes up the position 17 March, has served as both the IPA’s representative on BARB’s Technical Advisory Group and as chairman of the IPA’s Television Research… Continue reading BARB Appoints Zenith’s Bolus As Research Manager
The Western European ecommerce industry was worth â‚Ź309 billion in 2002, according to the new annual trends and forecasts report from the European Information Technology Observatory (EITO). Germany took the largest share of the market at 28%, whilst the UK contributed 19% of the region’s ecommerce spend, leading France’s 13%. Currently business to business (B2B)… Continue reading Western European Ecommerce Worth €309bn, Says EITO Report
