The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence
Over 65,000 UK consumers have signed up for 3G mobile phones ahead of the network roll-out later this month. The mobile operator Hutchinson chose Monday (03/03/03) to officially present its service, the first of its kind on the UK mainland. In layman’s terms, 3G offers the prospect of a wide range of wireless services including… Continue reading Hutchison Brings 3G To The UK
The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens.Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to the Mohn family who have a majority share… Continue reading Zeiler Takes The Helm At RTL
Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor. The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms… Continue reading DTV In Half Of European Homes By 2007, Says Report
Carlton has secured Dooley’s Vodka as the sponsor of ITV1’s new reality-TV show The Club.Hosted by Donna Air and Matt Brown, The Club will see three celebrities attempt to manage a bar within a top London night club. Each celebrity will be helped by three members of the public, who will compete against each other… Continue reading New Carlton Sponsorship Deal Mixes Vodka With Reality-TV
Online advertising is more effective than TV or print in driving traffic to websites, according to new research from DoubleClick into the type of marketing that connects consumers with brands.The online marketing group used 2,000 questionnaires as part of its Touchpoint survey to research the impact of interactive advertising on the purchase process in a… Continue reading Online Ads Found To Influence Purchase Decisions
The latest ABC figures for July to December 2002 period reflected a turbulent period in the fickle world of music magazines, with the majority of dance titles seeing circulation decline (see ABC Jul-Dec 2002: Music Sector Hit By Decline Of Dance). This upheaval is also reflected with figures for the titles from Nielsen Media Research… Continue reading Decline Of Dance Hits Ad Revenue At Music Titles
The Interactive Advertising Bureau (IAB) has appointed former ITV and Pearson chief executive, Richard Eyre, as its chairman.In his new position, Eyre will head the IAB Leadership Council of 20 leading online companies and will front a concerted drive to double the share of internet advertising from 1% to 2% by autumn next year.He will… Continue reading IAB Appoints Eyre To Drive Growth Of Online Advertising
ABC results for the six months to December revealed a lacklustre performance for the BBC’s J17, which appeared to bear the brunt of the bad news in the fickle teenage market, with circulation declining by 20.5% year on year to 143,308 (see ABC Jul-Dec 2002: New Launches Shake-Up Teen Market). Figures from Nielsen Media Research… Continue reading Ad Revenue Follows Circulation Down At J17
The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years.The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its hand-over… Continue reading Raft Of New FM Radio Licences Proposed
