A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch to Universal McCann’s comparatively exuberant 5.9%.Also On MediaTel Insight Today…US Newspaper Ad Recovery Continues In Q4 2002US newspaper advertising expenditure grew by 4.4%… Continue reading MediaTel Insight: UK Advertising Growth Forecasts
Trinity Mirror was seen in focus as investors considered news that new chief executive, Sly Bailey (see Bailey Leaves IPC To Replace Graf At Trinity Mirror), has reportedly called a end to the paper’s price-cutting strategy and has refused to rule out selling titles or the group as a whole. The stock inched up 0.78%.Elsewhere,… Continue reading Sharewatch: Trinity Rises On Sell-Off Speculation
British Airways has become the first advertiser to completely take over the outdoor advertising space in London’s Waterloo station.The campaign, booked by Zenith Optimedia, will last for one month and will include ads on escalator panels, a banner surrounding the Eurostar entrance and corridor freezes.A spokeswoman for British Airways, commented: “This campaign reflects a change… Continue reading British Airways Takes Over Waterloo Station
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade. The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the… Continue reading Out Of Home Billings Grew By 2.5% During 2002
Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year.The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in the… Continue reading Channel Five Offered £20m Annual Licence Fee Cut
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December (see Universal McCann Expert Upbeat On Ad Prospects). The… Continue reading INSIGHTanalysis: UK Advertising Growth Forecasts
Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade.The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the third… Continue reading Out Of Home Billings Grew By 2.5% During 2002
US newspaper advertising expenditure grew by 4.4% to $12.8 billion in the fourth quarter of 2002, according to preliminary estimates from the Newspaper Association of America (NAA). This growth follows a turning point in Q3, when the industry posted the first positive figures in six consecutive quarters (see US Newspapers Emerge From Six Quarters Of… Continue reading US Newspaper Ad Recovery Continues In Q4 2002
Sports fans do not differentiate between brands that invest millions of pounds in sponsorship and those that simply use advertising hoardings at sporting events, according to research from Sports Marketing Surveys.The study, which was commissioned by communications consultancy, Edelman, shows that 52% of sport fans still believe that Natwest sponsors county cricket’s one day knock-out… Continue reading Research Claims Sports Sponsorship Misses The Mark
Worldwide sales of wireless LAN equipment totalled $1.68 billion during 2002, according to a new study from Infonetics Research. The company admitted that the hardware sector has not grown as quickly as anticipated but is confident that new innovations will stimulate the market. It is estimated that consumers make up 50% of wireless LAN equipment… Continue reading Overdue Growth For WLAN Hardware Market
