Cinema admissions for January reached 16.3 million, which equates to an average of 3.67 million cinema visits a week, according to the latest figures from the Cinema Advertising Association (CAA).Admissions were up by 8% year on year, making January 2003’s total the largest recorded for that month since 1971.The second instalment of the Lord Of… Continue reading Cinema Gets Off To A Good Start In 2003
January brought relatively good news to the UK terrestrial TV market, which saw revenue increase slightly year on year. Gains were experienced at all of the main commercial channels, with the exception of ITV, which saw revenue slip by 2.4% year on year. Channel Five, which recently appointed Jane Lighting as its new chief executive… Continue reading TV Market Round-Up – January 2003
Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.The report, entitled Digital and Interactive TV Markets: Service development and uptake to 2007, examined the progress made by cable, satellite and digital terrestrial platforms in… Continue reading Half Of European Homes To Have DTV By 2007
The BBC has joined the drive to promote the take-up of digital radio and will launch its first ever marketing campaign to promote the platform this June.An on air trail campaign across the BBC’s television, online and radio platforms will promote the Corporation’s portfolio of digital radio stations, which includes 1 Xtra, BBC Five Live… Continue reading BBC To Promote Digital Radio Portfolio
Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format. The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for… Continue reading Cinema Audiences Give Thumbs Up To Digital
Carlton was seen under pressure yesterday, slipping 7.78% following continued competition concerns on its proposed merger with Granada (see ITV Merger Set For Competition Commission Referral) and fears of the potential threat of a US-led military attack against Iraq on ad revenues.Investors have mostly taken a ‘wait and see’ policy with regard to the possible… Continue reading Sharewatch: Carlton Slips On War Fears
Havas, one of the world’s largest advertising groups, has defied tough market conditions and reported a profit of €23.5 million for 2002. The French company, which owns Euro RSCG Worldwide and the Media Planning Group, posted a €57.8 million loss in 2001 but staged a mini-recovery last year and the EBIT margin went up from… Continue reading Havas Returns To Profit In 2002
Digital television will reach 80 million European households by the end of 2007, equivalent to more than half of the overall TV market, according to a new study from Datamonitor.Also On MediaTel Insight Today…Big Spenders Roused By Press And Online AdsNewspaper and online advertising appears to have the most effect on affluent internet users in… Continue reading MediaTel Insight: DTV In Half Of European Homes By 2007
SMG, owner of Scottish TV and Virgin Radio, was seen in focus yesterday, after reporting a 28% year on year slump in profits, which it blamed on the prospect of war with Iraq and the continuing advertising recession (see SMG Sees No Ad Recovery This Year). The stock was seen down 6.43%.The results also unsettled… Continue reading Sharewatch: SMG Falls After Poor Results
The continued economic uncertainty and the threat of war with Iraq has caused confidence among senior UK marketers to hit rock bottom, according to research from the Chartered Institute of Marketers (CIM).The latest Marketing Trends Survey shows that marketers’ confidence in their ability to reach their sales targets has dropped to an all time low,… Continue reading Threat Of War Knocks UK Marketers’ Confidence
