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Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens. Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and… Continue reading Digital Technology Opens Up New Era For Cinema

Granada has secured Heinz Salad Cream as the sponsor of ITV1’s Emmerdale, in a deal worth £6 million.The six-month deal begins in May and includes sponsorship of the 30-year-old soap on ITV1 and ITV2. The tie-in will use the strapline: “It’s all going on” in an attempt to connect with viewers as they sit down… Continue reading Granada Brings Heinz Salad Cream To Emmerdale

With so much debate about forthcoming 3G mobile telephone networks, John Clark from TeleCommunication Systems (TCS) describes the new potential for advertisers that the convergence of messaging and location-based services will bring.Imagine the scene: you are walking down Oxford Street in London when your mobile phone signals that you have received a new text message.… Continue reading NewsLine Column: Location, Location, Location!

A special double episode of Coronation Street, which marked the climax of a bloody storyline peaked at almost 20 million viewers last night.The episodes, which were shown between 7.30 and 8pm and 8.30 and 9.05pm drew an average audience of 17.6 million, providing ITV1 with a 61% audience share.The storyline has proved extremely successful for… Continue reading Coronation Street Showdown Secures Record Audience

A group of university academics has urged the Government to rethink proposals in the forthcoming Communications Bill that will allow Rupert Murdoch’s News Corporation to buy terrestrial television station Five. Writing in a letter to the Financial Times, academics from London Business School, Goldsmiths College, the University of Westminster and the London School of Economics,… Continue reading Academics Call For Five Protection In Comms Bill

Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion.New chief executive, Sly Bailey, will give her first presentation for the company… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002

ITV has secured used car retailer Network Q as the new sponsor of Who Wants To Be A Millionaire on ITV1 and ITV2.The deal will include all shows on ITV1 and ITV2 from March to December this year. The sponsorship will include break bumpers and credits.The sponsorship deal was negotiated by Peter Mantern at Carlton… Continue reading ITV1 Secures Network Q For Millionaire Sponsorship

Text messaging reached an all time high in January, as 102 million messages were sent on New Year’s Day, according to the latest figures from the Mobile Data Association (MDA).1.65 billion person to person text messages were sent across the four GSM networks during January. This figure brings the daily average to 53 million compared… Continue reading Text Messaging Continues To Rise In January

The Conservatives are set to pile pressure on the government to consider alternatives to the BBC license fee during the third reading of the Communications Bill today.Commenting, the Shadow Secretary of State for Culture, Media and Sport, John Whittingdale MP said: “The Licence fee is a regressive tax which bears most heavily on those on… Continue reading Conservatives Press For Reform Of BBC Licence Fee

Contrary to general opinion, the advertising market is thriving and the US economy is in better shape than many observers realise. This is according to the latest analysis from Jack Myers Report.Also On MediaTel Insight Today…Broadband Boost To UK ConnectivityUK internet subscriptions increased by 7.4% during 2002, according to figures from the Office Of National… Continue reading MediaTel Insight: US Ad Economy In Good Health, Insists Myers