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The Government is proposing the launch of 32 new FM radio stations, which could provide services to a number of key cities over the next few years. The proposal to free the licences, which would be warmly received by the commercial radio industry, is being put forward by the Radio Authority as part of its… Continue reading Raft Of New FM Radio Licences Proposed

The new digital terrestrial platform, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan.Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview had overtaken its now defunct predecessor, ITV Digital… Continue reading Freeview Sells Half A Million Decoders In Four Months

Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO.ITV’s share of the television market slipped below 54% in 2002 and sages are predicting a further 2% decline this… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO

The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group.Also On MediaTelINSIGHT Today…UK Marketing Confidence Plummets To All Time LowConfidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute… Continue reading MediaTel Insight: European Broadband Revenues On The Rise

Pearson was the market’s big story after unveiling a mixed set of results yesterday. Despite reporting a 36% rise in 2002 underlying pre tax profit, the group continued to feel the effects of the ongoing ad recession. The Financial Times newspaper saw underlying sales revenue fall by 19% to £202 million in the year, whilst… Continue reading Sharewatch: Pearson Rises After Mixed Results

IPC Advertising has secured a deal with bathroom accessories company, Porcelanosa, to advertise in five of IPC’s home interest titles over a seven-month period.The deal, which was managed by IPC’s SouthBank Solutions team, will see inserts appear in Living etc, Ideal Home, Home & Gardens, Country Homes & Interiors and 25 Beautiful Homes.All aspects of… Continue reading IPC Secures Seven-Month Ad Deal For Home Interest Titles

SMG, the media group which owns Virgin Radio and Scottish Television, this morning said that it does not expect any material recovery in advertising conditions before 2004. Releasing the group’s annual financial results, chief executive Andrew Flanagan said: “Overall, we remain cautious about the outlook for 2003 and we are managing the business on the… Continue reading SMG Sees No Ad Recovery This Year

Chris Evans’ new Saturday night entertainment show Girls and Boys limped into action with an average audience of 1.1 million this weekend.The highly publicised show, features 100 men and 100 women competing for a £100,000 prize in a live studio, is set for an initial 12 week run. Channel 4 was hoping the show would… Continue reading Channel 4’s New Saturday Night Slot Disappoints

SMG, the media group which owns Virgin Radio and Scottish Television, this morning said that it does not expect any material recovery in advertising conditions before 2004.Releasing the group’s annual financial results, chief executive Andrew Flanagan said: “Overall, we remain cautious about the outlook for 2003 and we are managing the business on the basis… Continue reading SMG Sees No Ad Recovery This Year

For reference, the following table shows forecasts for advertising expenditure of GDP in selected countries. The overall trend is that ad expenditure as a percentage of GDP is falling in the short term, particularly in North America and Europe. Analysts at Merrill Lynch note that there is often enthusiasm for emerging markets as advertisers in… Continue reading Advertising Expenditure As Percentage Of GDP For Selected Countries