UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS).The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month. This was due to a 2% decline in the number of dial-up connections.However,… Continue reading Broadband Boost To UK Connectivity
The US media corporation Clear Channel yesterday announced a return to profit with each of its major businesses reporting growth in the final three months of 2002. Revenues in the fourth quarter were up by 19% year on year to $2.21 billion with earnings before interest, tax, depreciation and amortisation (EBITDA) rising from $345 million… Continue reading Clear Channel Back In The Black In Q4
The majority of the UK’s top ten advertisers increased their expenditure year on year during 2002, according to the latest figures compiled by Nieslen Media Research and published in this week’s Marketing magazine.The data shows that Toyota increased its adspend by 77.3% year on year to over £65.5 million, followed by L’Oreal Golden, which recorded… Continue reading Top Advertisers Increase Spend During 2002
Omnicom, the world’s third largest advertising group, has challenged the gloomy picture being painted by many industry observers and announced a 9% rise in profits for the fourth quarter of 2002. The company said that twelve month earnings were up by 9.8% to $643 million, thanks in part to a strong performance in the US… Continue reading Omnicom Upbeat Following Positive Results
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens.Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and interactive… Continue reading Digital Technology Opens Up New Era For Cinema
Granada has secured Heinz Salad Cream as the sponsor of ITV1’s Emmerdale, in a deal worth £6 million.The six-month deal begins in May and includes sponsorship of the 30-year-old soap on ITV1 and ITV2. The tie-in will use the strapline: “It’s all going on” in an attempt to connect with viewers as they sit down… Continue reading Granada Brings Heinz Salad Cream To Emmerdale
Adshel has secured the first 15-year street furniture contract for Liverpool, in a deal worth £6.5 million.The agreement, which complements Adshel’s existing bus shelter contract with Merseyside Travel, will see the company supply 170 ad panels and 6 automatic public toilets to the UK’s fifth largest city.Commenting on the new contract, which is scheduled to… Continue reading Adshel Secures Liverpool’s First Street Furniture Contract
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Also On MediaTel Insight Today…Omnicom Upbeat Following Positive ResultsOmnicom, the world’s third largest advertising group, has challenged the… Continue reading MediaTel Insight: Merrill Lynch Lowers Global Ad Forecast
ITV partners, Carlton and Granada, saw shares slide yesterday, down 6.84% and 7.02% respectively. Reports suggest their propossed £2.6bn could be referred to the Competition Commission as early as next week.WPP was also seen under pressure again on Tuesday, slipping 5.01% after posting a weak set of results earlier this weak (see WPP Profits Fall… Continue reading Sharewatch: Carlton And Granada Slide Ahead Of Merger
Wars and conflict have become, rightly or wrongly, something of a media event over the past few decades, with a marked effect on media consumption and advertising. From the Sun‘s legendary “Gotcha” headline during the Falklands War, when the Argentinean ship, General Belgravia, was sunk by the British, to the more recent spectacle of the… Continue reading Feature: Advertising In The Face Of The Iraq Conflict
