The latest NRS figures for the six months to January 2003 reveal a relatively static period for overall national newspaper readership, which rose by 1.3% year on year.Increasing coverage of the impending war with Iraq appears to have had a positive effect on the readership of broadsheet newspapers, with the majority of quality titles experiencing… Continue reading NRS National Newspaper Round-Up – January 2003
Pan-European broadcaster, RTL Group, has reduced its losses from €2.5 billion in 2001, to just €56 million last year, according to the company’s year-end financial results released today.The results were ahead of expectations from analysts at Merrill Lynch, due to a significant outperformance in television and radio. The broker says that losses at the UK’s… Continue reading RTL Cuts Losses And Ulster Outshines ITV Giants
Britain is leading the world in the development and adoption of digital television, with 34% of homes now subscribing to the platform but penetration levels vary considerably throughout Europe, according to a new report from Screen Digest.Also On MediaTel Insight Today…Five Not For Sale, Says RTL ChiefGerhard Zeiler, the new chief executive of RTL, today… Continue reading MediaTel Insight: DTV Europe Remains A ‘Distant Dream’
Viacom Outdoor has secured SE Johnson’s Glade brand as the six-figure sponsor of Earl’s Court Tube station, in a deal designed to coincide with the Ideal Home Show.The sponsorship, which was arranged through Viacom Outdoor’s special projects team, will use a range of ad formats including long-postings, 4-sheets, 6-sheets, 12-sheets, window vinyls and escalator panels… Continue reading Earl’s Court Tube Station Transformed Into Glade
The UK is set to lead any European advertising recovery this year, with growth of 2.3% forecast by the Ad Barometer report from OMD France and Interdeco. In second position behind the UK, will be France, which is predicted to see advertising spend rise by 1.6%, according to reports. Overall, though, recovery is expected to… Continue reading UK To Lead European Advertising Growth, Finds Survey
Wi-Fi technology is expected to be the centre of attention at the Cellular Telecommunications & Internet Association conference in New Orleans this week. CTIA Wireless 2003 will feature major players from across the industry, many of whom are keen to tap into the wireless internet access market. Wireless fidelity or Wi-Fi sends internet signals through… Continue reading Towards A Wi-Fi Future
Britain is leading the world in the development and adoption of digital television, with 34% of homes now subscribing to the platform, according to a new report from Screen Digest. In the stronger digital markets it has been satellite rather than cable which has been the driving force behind DTV uptake, with customers enticed by… Continue reading DTV Europe Remains A ‘Distant Dream’, Says Screen Digest
The commercial radio industry is outraged at the Government’s plans to give Ofcom the power to regulate the amount of advertising on local radio. In an attempt to protect the content of local radio following the relaxation of the media ownership regulations, the Government is proposing to give the new super-regulator the power to determine… Continue reading Radio Industry Attacks Plans For Local Advertising
Plans are underway to enable digital terrestrial TV broadcasts to be delivered to mobile phones, the DVB World 2003 conference heard in Dublin recently. DVB-X will apparently enable the transmission of music, video clips and other multimedia content to a large audience via mobile handsets. It is already being seen as a cheaper and more… Continue reading DTT Coming To Mobile Phones Soon
The rate of worldwide DSL broadband subscriber growth increased during the second half of last year and continues to be a ‘telecoms success story’, according to a new report from Point Topic. The report says that growth was stronger than the first half in both absolute and percentage terms, with operators across the globe signing… Continue reading DSL Growth Is ‘Telecoms Success Story’, Says Point Topic
