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Price cuts at the Daily Mirror cost parent company Trinity Mirror £21.8 million in 2002, driving down circulation revenues by 7.6%, according to the group’s financial results released this morning. These figures follow a tabloid price war between the Mirror and arch-rival, the Sun. The cover price cuts come alongside a broader revamp and repositioning… Continue reading Bailey Moves To Stop Mirror-Sun Price War As Costs Hit

Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year.Europe is traditionally slower into and out of a downturn than the US and this is being borne… Continue reading Analysts Downgrade Global Ad Forecasts

Channel Five has been offered a deal by the Independent Television Commission that could see its licence fee reduced by more than £20 million per year. The ITC has offered the channel, controlled by pan-European broadcaster RTL, terms for a new ten year licence that could see it paying considerably less to the Government in… Continue reading Channel Five Offered £20m Annual Licence Fee Cut

Chrysalis has appointed wireless marketing group, Flytxt, to run SMS and online ad campaigns across its Heart and Galaxy stations.Flytxt wiil work to increase Chrysalis’ existing SMS database by 150% over the coming year, through a range of new initiatives and competitions.The first campaign, which launches next month, will invite Heart listeners to text a… Continue reading Chrysalis Secures Flytxt For Wireless Partnership

The Daily Telegraph is supporting its forthcoming redesign with an estimated £8 million worth of marketing activity, as part of a wider strategy to attract new readers.The ad campaign, created by Clemmow Hornby Inge, includes three TV executions that will air throughout March on ITV and Channel 4 and Channel Five South. There will also… Continue reading Daily Telegraph Launches Nation-Wide Ad Campaign

A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch to Universal McCann’s comparatively exuberant 5.9%.Also On MediaTel Insight Today…US Newspaper Ad Recovery Continues In Q4 2002US newspaper advertising expenditure grew by 4.4%… Continue reading MediaTel Insight: UK Advertising Growth Forecasts

Trinity Mirror was seen in focus as investors considered news that new chief executive, Sly Bailey (see Bailey Leaves IPC To Replace Graf At Trinity Mirror), has reportedly called a end to the paper’s price-cutting strategy and has refused to rule out selling titles or the group as a whole. The stock inched up 0.78%.Elsewhere,… Continue reading Sharewatch: Trinity Rises On Sell-Off Speculation

Out of home advertising saw billings increase by 2.5% year on year during 2002 to reach £687 million, according to the latest report from outdoor buying company, Blade. The figures show that despite a flat performance during the first half of the year, the out of home market experienced a return to growth in the… Continue reading Out Of Home Billings Grew By 2.5% During 2002

British Airways has become the first advertiser to completely take over the outdoor advertising space in London’s Waterloo station.The campaign, booked by Zenith Optimedia, will last for one month and will include ads on escalator panels, a banner surrounding the Eurostar entrance and corridor freezes.A spokeswoman for British Airways, commented: “This campaign reflects a change… Continue reading British Airways Takes Over Waterloo Station

A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December (see Universal McCann Expert Upbeat On Ad Prospects). The… Continue reading INSIGHTanalysis: UK Advertising Growth Forecasts