According to analysts at IMS Research, digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market.Also On MediaTel Insight Today…Broadband Growth Takes Online Gaming To New HeightsOnline gaming has achieved unprecedented growth in Europe in the past year with new figures showing that… Continue reading MediaTel Insight: DVRs Will Thrive In Europe
WPP was seen in focus yesterday after Lehman Brothers retained its equal weight rating and Morgan Stanley raised its rating on the stock to equal-weight from underweight.The conflicting reports reflect the continued uncertainty over the rate of recovery in the European ad market. Traders appeared to take the bearish view and WPP‘s stock was seen… Continue reading Sharewatch: WPP Falls After Mixed Guidance
ITV was the only commercial broadcaster to see its share of viewing increase during the fourth quarter of 2002, according to the IPA’s latest Trends In Television report.Period on period analysis of BARB data shows that ITV’s share of viewing increased by 0.3% points to 23.9% in the three months to December 2002. Channel 4… Continue reading ITV Outperforms Commercial Rivals In Q4 2002
RAJAR has defended its diary system of radio audience measurement, following news that Kelvin MacKenzie’s The Wireless Group has commissioned a rival three-year survey using electronic measurement devices (see MacKenzie Commissions Rival Radio Audience Survey).RAJAR’s managing director, Jane O’Hara, reiterated her faith in the current system, which has provided the currency for trading radio audiences… Continue reading RAJAR Defends Diary System In Light Of Rival Research
GWR’s sales house Opus has secured Kit Kat and Tesco as the first brands to make use of its newly restructured local radio sponsorship and promotions division.The new structure, which follows similar moves at rival radio groups, is intended to provide clients with more sponsorship and promotions opportunities on a national and local level. It… Continue reading Opus Restructures Sponsorship And Promotions Division
The continuation of ‘extremely difficult’ market conditions has caused 2002 revenues at advertising network, Cordiant Communications, to fall by 11% to £533 million. The figure was further dented by key account losses in the US, the group said in a trading update this morning. Despite the fall in revenues, operating profits look set to meet… Continue reading Cordiant Revenues Dip 11% In 2002, Disposals Underway
The continuation of ‘extremely difficult’ market conditions has caused 2002 revenues at advertising network, Cordiant Communications, to fall by 11% to £533 million. The figure was further dented by key account losses in the US, the group said in a trading update this morning.Despite the fall in revenues, operating profits look set to meet market… Continue reading Cordiant Revenues Dip 11% In 2002, Disposals Underway
Anglo-Dutch publishing group, Reed Elsevier, has this morning posted a strong set of 2002 financial results, with organic growth outperforming the market in each of the group’s publishing divisions. After adjusting for currency changes, revenues rose by 13% in the year, whilst pre-tax profits increased by 2%. Reed says that it has achieved the targets… Continue reading Reed Elsevier Sees Good Growth Despite Tough Markets
Commercial radio has again been boosted by the increasing popularity of sponsorship and promotions, which helped the industry to see its total revenue for 2002 increase by 2.5% year on year to £562.8 million.The latest figures from the Radio Advertising Bureau (RAB) show that commercial radio revenue for the fourth quarter of 2002 was up… Continue reading Commercial Radio Boosted By Sponsorship And Promotions
A survey of over 1,000 US media buying executives has concluded that 2003 will be a ‘rebound year’ for advertising, with 45% of respondents expecting their budgets to increase. Conducted by online research firm, InsightExpress, and MediaPost, the survey shows that only 18% of buyers are anticipating a budget decline this year. MediaPost reports that… Continue reading Survey: 2003 Media Budgets To Rise, Along With Accountability
