More Industry News articles

Contrary to general opinion, the advertising market is thriving and the US economy is in better shape than many observers realise. This is according to the latest analysis from Jack Myers Report. Myers asserts that advertising has traditionally lagged behind the economy by six to nine months. He uses the example of 2002 when advertising… Continue reading US Ad Economy In Good Health, Insists Myers

With so much debate about forthcoming 3G mobile telephone networks, John Clark from TeleCommunication Systems (TCS) describes the new potential for advertisers that the convergence of messaging and location-based services will bring.Imagine the scene: you are walking down Oxford Street in London when your mobile phone signals that you have received a new text message.… Continue reading NewsLine Column: Location, Location, Location!

UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS). The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month (see Broadband Stimulates UK Internet Market). This was due to a 2%… Continue reading Broadband Boost To UK Connectivity

A special double episode of Coronation Street, which marked the climax of a bloody storyline peaked at almost 20 million viewers last night.The episodes, which were shown between 7.30 and 8pm and 8.30 and 9.05pm drew an average audience of 17.6 million, providing ITV1 with a 61% audience share.The storyline has proved extremely successful for… Continue reading Coronation Street Showdown Secures Record Audience

One in ten US households now has a home networking system, up from 8% in 2001, according to a new report from high-tech market research company, In-Stat/MDR. The group says that home networking – the connection of multiple entertainment, internet, voice and data devices through a single network – is now moving away from the… Continue reading One In Ten US Households Has Home Networking, Finds In-Stat

Trinity Mirror is due to release its full-year financial results on 27 February and analysts at ABN AMRO are forecasting that pre-tax profits (before exceptionals) will be down by 3.0% at £148.1 million, whilst total sales will fall by 3.7% to £1.1 billion.New chief executive, Sly Bailey, will give her first presentation for the company… Continue reading Analysts See Trinity Mirror Profits Down By 3% In 2002

ITV has secured used car retailer Network Q as the new sponsor of Who Wants To Be A Millionaire on ITV1 and ITV2.The deal will include all shows on ITV1 and ITV2 from March to December this year. The sponsorship will include break bumpers and credits.The sponsorship deal was negotiated by Peter Mantern at Carlton… Continue reading ITV1 Secures Network Q For Millionaire Sponsorship

Text messaging reached an all time high in January, as 102 million messages were sent on New Year’s Day, according to the latest figures from the Mobile Data Association (MDA).1.65 billion person to person text messages were sent across the four GSM networks during January. This figure brings the daily average to 53 million compared… Continue reading Text Messaging Continues To Rise In January

The Conservatives are set to pile pressure on the government to consider alternatives to the BBC license fee during the third reading of the Communications Bill today.Commenting, the Shadow Secretary of State for Culture, Media and Sport, John Whittingdale MP said: “The Licence fee is a regressive tax which bears most heavily on those on… Continue reading Conservatives Press For Reform Of BBC Licence Fee

A group of university academics has urged the Government to rethink proposals in the forthcoming Communications Bill that will allow Rupert Murdoch’s News Corporation to buy terrestrial television station Five. Writing in a letter to the Financial Times, academics from London Business School, Goldsmiths College, the University of Westminster and the London School of Economics,… Continue reading Academics Call For Five Protection In Comms Bill