More Industry News articles

Future Network, the international consumer magazine publisher, has agreed to purchase Hachette Digital Presse (HDP), a subsidiary of Hachette Filipacchi Presse in France, for £3.5 million cash. The division comprises three computer games magazines and DVD Magazine. The computer games magazines to be acquired are Official PlayStation 2 Magazine, Joystick and Joypad. Turnover for the… Continue reading Future Network Acquires French Computer Mags Division

Carlton Communications and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission on the grounds that it could potentially lead to a “substantial lessening of competition” in the market for television airtime sales. Trade and industry secretary, Patricia Hewitt, today confirmed the decision, which will end hopes that a lengthy investigation of… Continue reading ITV Merger Referred To Competition Commission

WPP was seen in focus on reports that chief operating officer, Sir Nick Scheele, infringed company purchasing policies by ordering that all of Ford’s marketing and advertising should go to WPP group. The stock was seen down 2.70%.Elsewhere, investors considered news from market research giant Taylor Nelson Sofres, which has refused to rule out a… Continue reading Sharewatch: WPP In Focus On Ford Probe

The Cartoon Network has signed a seven figure, multi-media sponsorship deal with Kraft Foods that will allow viewers to influence what TV programmes will be broadcast on the channel.The deal, which centres around the DairyLea Lunchables brand, begins as an on-pack promotion featuring a range of collectable cartoon characters. It will be extended online in… Continue reading Cartoon Network Signs Kraft As Multi-Media Sponsor

Sponsorship increases the effectiveness of online advertising across the board, according to new research from internet research group, Dynamic Logic.The research, which analysed 750 online advertising campaigns, shows that consumers are increasingly able to connect online sponsorship with the brand that it is linked to, creating an awareness that has a positive impact on brand… Continue reading Sponsorship Outperforms Traditional Online Advertising

UK advertising expenditure rose by 4.9% year on year during the fourth quarter of 2002 to £3.7 billion. This brings total adspend for the year to £13.9 billion, an increase of 0.8% on the previous year.The latest figures compiled by the World Advertising Research Centre for the Advertising Association show that outdoor was the fastest… Continue reading Outdoor Growth Boosts UK Adspend During 2002

The BBC is hailing the launch of its new digital entertainment channel, BBC3, a success and is claiming that 2.4 million viewers in its target audience of 25 to 34 year-olds have tuned into the channel in its first month on air.The channel, which launched earlier this year after a series of delays and setbacks… Continue reading BBC Hails New Digital Channel A Success With Youth Audience

Sky Active has secured Coca-Cola UK to launch its first ever interactive ad campaign to support its TV and SMS-based “Txt For Music” promotion.The campaign, negotiated by Universal McCann, aims to drive additional registrations to the Coca-Cola SMS database, through a music promotion that offers consumers the chance to win limited edition CDs and tickets… Continue reading Sky Digital Secures Coca-Cola For First Interactive Ad

Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million.Future launched 13 new magazines last year and saw advertising revenues rise by 7% and circulation revenues rise… Continue reading Future Network Moves Into Profit In 2002

Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research.The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when they… Continue reading Multi-Media Messaging Shows Potential For Advertisers