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A survey of over 1,000 US media buying executives has concluded that 2003 will be a ‘rebound year’ for advertising, with 45% of respondents expecting their budgets to increase. Conducted by online research firm, InsightExpress, and MediaPost, the survey shows that only 18% of buyers are anticipating a budget decline this year. MediaPost reports that… Continue reading Survey: 2003 Media Budgets To Rise, Along With Accountability

Kelvin MacKenzie’s The Wireless Group is challenging the existing method of radio audience measurement by commissioning a rival three year survey using electronic measurement devices.In the past MacKenzie has been an outspoken critic of the current RAJAR diary system of listener monitoring, claiming that it damages advertising revenue at certain radio stations by underestimating the… Continue reading MacKenzie Commissions Rival Radio Audience Survey

Online gaming has achieved unprecedented growth in Europe in the past year with new figures showing that almost 6 million people visited a games site in January. Nielsen//NetRatings claims that the number of surfers going to online gaming sites has more than doubled from 2.8 million to 5.9 million since January 2002. Germany and France… Continue reading Broadband Growth Takes Online Gaming To New Heights

According to analysts at IMS Research, digital video recorders could still achieve widespread adoption, despite the recent decision of key manufacturer Tivo to withdraw from the UK market.Also On MediaTel Insight Today…Broadband Growth Takes Online Gaming To New HeightsOnline gaming has achieved unprecedented growth in Europe in the past year with new figures showing that… Continue reading MediaTel Insight: DVRs Will Thrive In Europe

The arrival of 3G competitors with large capacity on the market is likely to lead to a price war, according to the wireless strategy consultancy Northstream. In a report brought out to coincide with the the 3GSM World Congress in Cannes, it is alleged that established players are delaying 3G and infrastructure investments while concentrating… Continue reading 3G Price War On The Horizon

Pay-for-performance search company Overture has acquired internet search engine AltaVista for £88 million in cash and stock.The company claims that the acquisition will allow it to provide additional marketing opportunities for advertisers, as well as making it possible to test and refine new products in a live setting.Overture hopes that Alta Vista’s relevant search results… Continue reading Overture Acquires AltaVista In £88 Million Deal

Direct mail continued to perform well as a marketing and communications tool during the last quarter of 2002, with expenditure increasing by 3.9% year on year to £667 million.The latest figures from the Direct Mail Information Service (DMIS) show that total expenditure for 2002 rose by 6.6% year on year to £2,377 million. This was… Continue reading Direct Mail Shows Modest Growth During Q4 2002

Emap Performance has appointed former IPC group ad director for Manchester, Sandra Tinker, to the newly created role of commercial director.Tinker will be based at Key 103 in Manchester and will be responsible for driving revenue at Emap’s regional and local radio sales teams at the Castle Quay-based flagship radio station. She will work alongside… Continue reading Emap Secures Former IPC Ad Director For New Role

Granada Enterprises has secured Wella as sponsor of its new CiTV series, Girls In Love, in a deal worth £250,000.The sponsorship begins in the spring and will see the Wella’s Shaders and Toners hair colour brands promoted alongside the new comedy drama series. Girls In Love has been created for the international market and uses… Continue reading New Granada Deal Brings Wella To Girls In Love

Viacom Outdoor is launching a series of special advertising sites on the London Underground to provide commuters with breaking news headlines via SMS technology.The strategic campaign, which begins this week, has been created by Viacom Outdoor’s Impact team and MediaVest to establish The Evening Standard as a “must read” for commuters on their way home.Sixteen… Continue reading Viacom Outdoor Brings SMS News Headlines To Commuters