The Chartered Institute Of Marketing (CIM) is urging companies of all shapes and sizes to invest in brand development in order to sustain business performance during tough times.According to Laurie Young, a Trustee of CIM and marketing partner at PriceWaterhouse Coopers brand management is a powerful performance driver in the face of falling consumer confidence.… Continue reading CIM Urges Brand Investment In Times Of Crisis
The Telegraph Magazine is producing its first fashion supplement of the year, which will be supported by advertisements across national and regional radio stations.Michele Lavery, editor of Telegraph Magazine, commented: “The Telegraph Magazine fashion supplement gives the reader the best of each season’s key looks, must have buys and high street scoops.”The 64-page, full-colour supplement… Continue reading Telegraph Magazine Launches First Fashion Supplement
Until now the reality has failed to live up to the hype but there are emerging signs that consumers are taking to PVR technology leading to increased anxiety in the advertising fraternity.Western European Cable And Satellite Subscriber FiguresGermany has maintained its towering lead over all other countries in the region with practically twice as many… Continue reading MediaTel Insight: PVR Uptake Gives Ad Industry Food For Thought
The number of search engine referrals has increased worldwide reflecting the continued importance of the method to advertisers, according to new research from web analysts, WebSide Story.The research shows that as of early March 2003, search sites accounted for 13.4% of global referrals, up from 7.1% in 2002. The UK has one of the highest… Continue reading Research Reflects Growing Power Of Search
The advertising industry and rival commercial broadcasters have welcomed the Government’s decision to refer the proposed merger of broadcasting giants, Carlton and Granada, to the Competition Commission (see ITV Merger Referred To Competition Commission). ISBA, the voice of British Advertisers, claims that a merger of the broadcasters, which could lead to the unification of their… Continue reading Ad Industry Welcomes Scrutiny Of Planned ITV Merger
The French advertising firm Publicis has reported a 2.6% fall in net profit for 2002 but full year figures were above many analysts’ forecasts. The acquisition of US advertising group Bcom3 helped to increase operating profit by 25% to €429 million (see Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3) while net before goodwill… Continue reading US Venture Pushes Up Profits At Publicis
VNU, the multinational marketing and media research firm, has today reported a rise in 2002 earnings but refused to speculate on what the year ahead may hold because of economic and political concerns. The Dutch-based company announced that earnings per share rose by 6% to €1.82 from €1.73 in 2001. VNU had already raised its… Continue reading Change In Strategy Brings Rewards At VNU
The BBC is ending its £85 million five year carriage agreement with BSkyB, it was announced today. The Corporation says it will no longer use Sky’s conditional access system and from 30 May, for the first time, it will broadcast its eight TV channels unencrypted on digital satellite. The BBC’s director general, Greg Dyke, said:… Continue reading BBC Ends £85m Conditional Access Contract With BSkyB
The media and marketing group, Aegis has announced a 12.8% rise in profits for 2002, following an increase in business at the Carat network. Aegis said that improving market conditions helped revenues to climb by 11.9% to £591.9 million last year. Pre-tax profits totalled £71.4 million, up from £63.3 million in 2001. “2002 saw a… Continue reading Aegis Heartened By Positive Annual Results
Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million (see Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period). Future launched 13 new magazines… Continue reading Future Network Moves Into Profit In 2002
