Wars and conflict have become, rightly or wrongly, something of a media event over the past few decades, with a marked effect on media consumption and advertising. From the Sun‘s legendary “Gotcha” headline during the Falklands War, when the Argentinean ship, General Belgravia, was sunk by the British, to the more recent spectacle of the… Continue reading Feature: Advertising In The Face Of The Iraq Conflict
Analysts at Merrill Lynch have slightly downgraded their global advertising forecasts for 2003 from 3.0% to 2.7%, due to tougher than expected comparisons with 2002, a deterioration of the European economy and a tentative start to this year. Europe is traditionally slower into and out of a downturn than the US and this is being… Continue reading Merrill Lynch Lowers Global Advertising Forecast
ShopFront Media has secured Guardian Newspapers Limited as the first brand to use a series of new LED ad displays that can be updated daily with live news.The LED Adsites, which are situated at 20 independent newsagents across the UK, will carry The Guardian and The Observer branding and will highlight the content of each… Continue reading ShopFront Media Secures Guardian For New Adsites
The Western European ecommerce industry was worth â‚Ź309 billion in 2002, according to the new annual trends and forecasts report from the European Information Technology Observatory (EITO). Germany took the largest share of the market at 28%, whilst the UK contributed 19% of the region’s ecommerce spend, leading France’s 13%. Currently business to business (B2B)… Continue reading Western European Ecommerce Worth €309bn, Says EITO Report
New research from media audit consultancy, Billetts, has drawn together 60 different studies of advertising recall to determine a set of ‘golden rules’ for ad effectiveness.The research, drawn from across the UK, Europe and North America, has been aggregated together in an attempt to provide media planners and buyers with global principles of advertising recall.According… Continue reading Billetts Publishes Golden Rules Of Ad Effectiveness
The US media corporation Clear Channel yesterday announced a return to profit with each of its major businesses reporting growth in the final three months of 2002. Revenues in the fourth quarter were up by 19% year on year to $2.21 billion with earnings before interest, tax, depreciation and amortisation (EBITDA) rising from $345 million… Continue reading Clear Channel Back In The Black In Q4
BARB has announced that Zenith Optimedia’s head of research, Simon Bolus, has been appointed to the newly created position of research manager at the TV audience measurement company.Bolus, who takes up the position 17 March, has served as both the IPA’s representative on BARB’s Technical Advisory Group and as chairman of the IPA’s Television Research… Continue reading BARB Appoints Zenith’s Bolus As Research Manager
Omnicom, the world’s third largest advertising group, has challenged the gloomy picture being painted by many industry observers and announced a 9% rise in profits for the fourth quarter of 2002. The company said that twelve month earnings were up by 9.8% to $643 million, thanks in part to a strong performance in the US… Continue reading Omnicom Upbeat Following Positive Results
UK internet subscriptions increased by 7.4% during 2002, according to figures from the Office of National Statistics (ONS).The latest monthly update to the survey of ISPs shows that total subscriptions were actually down 1.1% in December when compared to the previous month. This was due to a 2% decline in the number of dial-up connections.However,… Continue reading Broadband Boost To UK Connectivity
The majority of the UK’s top ten advertisers increased their expenditure year on year during 2002, according to the latest figures compiled by Nieslen Media Research and published in this week’s Marketing magazine.The data shows that Toyota increased its adspend by 77.3% year on year to over £65.5 million, followed by L’Oreal Golden, which recorded… Continue reading Top Advertisers Increase Spend During 2002
