Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns.This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS ad… Continue reading SMS Is Most Effective Direct Marketing Method
ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider.At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would still… Continue reading ITN Appeals For Relaxation Of Ownership Laws
Outdoor advertising group, JCDecaux has defied ‘difficult market conditions’ to post an increase in sales for 2002. The company announced today that revenues for the final quarter increased by 3% to €440.6 million while full year sales were up 2.2% to €1577.7 million. An overall rise of 7.6% in billboard advertising (5.6% in Q4) proved… Continue reading Billboard Ads Boost Revenues At JCDecaux
ITV has signed a deal with BSkyB to launch a range of interactive services and develop interactive advertising on the digital satellite platform.The deal will see the launch of new interactive applications, which will allow ITV to develop opportunities for revenue and creativity through interactive ads.According to ITV, the new platform will offer clients new… Continue reading ITV Expands Interactive Ad Prospects With BSkyB Deal
ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider. At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would… Continue reading ITN Appeals For Relaxation Of Ownership Laws
Viacom Outdoor has strengthened its senior sales team with the appointment of Martin Looney as head of client sales.Looney, formerly sport and digital sales director at the Press Association, will lead a team of seven responsible for handling the company’s major clients, which include Unilever, Nestlé and UIP.His appointment represents the completion of the company’s… Continue reading Looney Joins Viacom Outdoor As Head Of Client Sales
Revenues at global advertising network, Publicis, jumped by 20.2% during the course of 2002, putting the group on course to hit its earnings targets for 2003. The figures, announced late yesterday, show revenues rising from €2.4 billion in 2001 to €2.9 billion in 2002. This rise was largely a result of the incorporation of the… Continue reading Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3
Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than €2.5 billion worth of online purchases from European internet sites in the final quarter of 2002.Also On MediaTel Insight Today…UK Broadband Net Penetration To Approach 40% By 2008, Says Strategy Analytics The number of… Continue reading MediaTel Insight: E-Commerce Sales Skyrocket In Q4
The ASA has upheld complaints against Twentieth Century Fox for an offensive, intrusive and misleading mobile marketing campaign used to promote Minority Report.The ad featured Tom Cruise breathing heavily and then screaming: “Where’s my Minority Report?” Do I even have one?” A voiceover then states: “Don’t miss out on your Minority Report, buy it now… Continue reading ASA Censures Fox For Offensive Mobile Marketing Campaign
The number of UK homes subscribing to a high speed, broadband internet service is set to reach 10.6 million, or 37.9% penetration, by 2008, according to new forecasts from Strategy Analytics. This year, penetration is expected to reach 11.0%, or 2.9 million homes. At the close of 2002 the UK was the second largest broadband… Continue reading UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics
