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The UK is battling the economic and advertising downturn pretty well, according to a new European outlook report from media auditing company Billetts. The report says that there was growth in GDP in 2002 and that this likely to increase in 2003 by just over 2%. Advertising spend stabilised in 2002 and is expected by… Continue reading European Media And Economic Outlook From Billetts

The latest ABC consumer magazine figures for the July to December 2002 period confirm the extent of the current obsession with the lives or the rich and famous, with significant increases in circulation for weekly celebrity focussed titles.As expected IPC’s Now magazine recorded an impressive 14% year on year increase in circulation to 630,212, confirming… Continue reading ABC Jul-Dec 2002: Success For Celebrity Magazines

Despite the efforts to encourage internet usage among lower income groups, over 40% of US web users come from households which earn more than $50,000 per year, according to a new survey from Harris Interactive. The poll, conducted in November and December, revealed that there are now 140 million people online in the US, equivalent… Continue reading Affluent Americans Make More Use Of The Net

Capital Gold has secured Telewest as the sponsor of its new breakfast show, which will broadcast across the entire Capital Gold network.The new show launches later this month and will be presented by Mick Brown, who takes over from the outgoing Mike Osman. The sponsorship will include on-air credits and promotional trailers using the strapline:… Continue reading Capital Gold Secures Telewest For Breakfast Sponsorship

Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns.This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS ad… Continue reading SMS Is Most Effective Direct Marketing Method

ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider.At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would still… Continue reading ITN Appeals For Relaxation Of Ownership Laws

ITV has signed a deal with BSkyB to launch a range of interactive services and develop interactive advertising on the digital satellite platform.The deal will see the launch of new interactive applications, which will allow ITV to develop opportunities for revenue and creativity through interactive ads.According to ITV, the new platform will offer clients new… Continue reading ITV Expands Interactive Ad Prospects With BSkyB Deal

Viacom Outdoor has strengthened its senior sales team with the appointment of Martin Looney as head of client sales.Looney, formerly sport and digital sales director at the Press Association, will lead a team of seven responsible for handling the company’s major clients, which include Unilever, Nestlé and UIP.His appointment represents the completion of the company’s… Continue reading Looney Joins Viacom Outdoor As Head Of Client Sales

Outdoor advertising group, JCDecaux has defied ‘difficult market conditions’ to post an increase in sales for 2002. The company announced today that revenues for the final quarter increased by 3% to €440.6 million while full year sales were up 2.2% to €1577.7 million. An overall rise of 7.6% in billboard advertising (5.6% in Q4) proved… Continue reading Billboard Ads Boost Revenues At JCDecaux

Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than €2.5 billion worth of online purchases from European internet sites in the final quarter of 2002.Also On MediaTel Insight Today…UK Broadband Net Penetration To Approach 40% By 2008, Says Strategy Analytics The number of… Continue reading MediaTel Insight: E-Commerce Sales Skyrocket In Q4