The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2003. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul-Dec 2002: New Launches Shake-Up Teen Market
BSkyB added 244,000 new customers to its digital satellite pay-TV platform in the final three months of 2002, taking the total to 6.6 million, slightly ahead of broker forecasts (see BSkyB Subs To Grow 14% In Q2, Say Merrill Lynch Forecasts). The half-year was a good one financially for Sky, with tight cost controls paying… Continue reading BSkyB Shows Strong Half-Year Figures, On Target For 2003
At the end of 2002, 53% of the population in the 35 largest US markets subscribed to a mobile phone service, according to a new report from Telephia. The company, which provides wireless market information, found that one in four non-subscribers plans to sign up for mobile services in 2003 with young adults and Hispanics… Continue reading US Mobile Penetration Continues To Rise
The US advertising market is currently performing much better than Europe’s, where Germany – already weak – has started to deteriorate further, according to findings by Merrill Lynch.Also On MediaTel Insight Today…US Mobile Penetration Continues To Rise At the end of 2002, 53% of the population in the 35 largest US markets subscribed to a… Continue reading MediaTel Insight: European Advertising Conditions Weakening
Advertising group, WPP was seen in focus yesterday, with stock falling 3.67% after French peer, Havas, reported a sharp deterioration in fourth-quarter European revenues.All eyes were on the magazine sector as the ABC released magazine circulation figures for July to December 2002 (see ABC Jul-Dec 2002: Success For Celebrity Magazines). Emap was seen down 1.28%.There… Continue reading Sharewatch: WPP Falls After Gloomy Outlook From Havas
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 13 February 2003. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes:… Continue reading ABC Jul-Dec 2002: Celebrity/Gossip Titles Continue To Boom
The latest ABC consumer magazine figures for the July to December 2002 period confirm the extent of the current obsession with the lives or the rich and famous, with significant increases in circulation for weekly celebrity focussed titles.As expected IPC’s Now magazine recorded an impressive 14% year on year increase in circulation to 630,212, confirming… Continue reading ABC Jul-Dec 2002: Success For Celebrity Magazines
The UK is battling the economic and advertising downturn pretty well, according to a new European outlook report from media auditing company Billetts. The report says that there was growth in GDP in 2002 and that this likely to increase in 2003 by just over 2%. Advertising spend stabilised in 2002 and is expected by… Continue reading European Media And Economic Outlook From Billetts
Capital Gold has secured Telewest as the sponsor of its new breakfast show, which will broadcast across the entire Capital Gold network.The new show launches later this month and will be presented by Mick Brown, who takes over from the outgoing Mike Osman. The sponsorship will include on-air credits and promotional trailers using the strapline:… Continue reading Capital Gold Secures Telewest For Breakfast Sponsorship
Despite the efforts to encourage internet usage among lower income groups, over 40% of US web users come from households which earn more than $50,000 per year, according to a new survey from Harris Interactive. The poll, conducted in November and December, revealed that there are now 140 million people online in the US, equivalent… Continue reading Affluent Americans Make More Use Of The Net
