70% of Britain’s South Asian community feels under-served by programming on terrestrial TV channels, according to research from Ethnic Focus.The research, which was commissioned by Sky, also reveals that multichannel TV penetration is significantly higher within Asian households than in the average UK household. BARB figures show that almost 44% of all UK households have… Continue reading Ethnic Viewers Turned Off By Terrestrial TV
The ITC has upheld 318 complaints against a controversial national television ad campaign for Take A Break magazine.The ad depicted a driver of a meals-on-wheels van reading the magazine while parked outside a block of flats. A voice-over said “whatever you’re doing it can wait – while you Take a Break“. As the driver continued… Continue reading ITC Upholds Complaints Against H Bauer’s Take A Break
Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant
Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.Also On MediaTel Insight Today…Online Shopping Converts Splash Out For Christmas Over 4.4 million UK adults bought products over the internet during… Continue reading MediaTel Insight: BBC Commercialism May Have Peaked
Over 4.4 million UK adults bought products over the internet during Christmas 2002, spending a total of â‚Ź753 million (£503 million), according to a new study by Continental Research. Preliminary findings from the Winter 2003 Internet Report show that the number of people shopping online over the festive season has increased by almost three million… Continue reading Online Shopping Converts Splash Out For Christmas
In an overview of the worldwide market, sixteen companies have been named as the main drivers of digital media and entertainment. In-Stat/MDR set out to produce a report that identifies those organisations at the vanguard of digital broadcasting development. Twelve corporations were classified as Media Mega Companies including AOL Time Warner which despite its recent… Continue reading In-Stat/MDR Reveals ‘Media Megas’ And ‘Influencers’
The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006. According to a new report from analysts at Lehman Brothers, a failure by the BBC to move away from the alleged… Continue reading BBC’s Commercialism May Have Peaked, Says Lehman Brothers
Analysis reveals that WPP was the media sector’s biggest decliner, down 8.15% week on week. The stock was seen under pressure following continued bearish sentiment on the sector, which has been exacerbated by a negative outlook from French peer, Havas.Elsewhere, Capital Radio was seen in focus on reports that Chris Tarrant is set to take… Continue reading Sharewatch: WPP Declines On Gloomy Market Sentiment
The chief executive of RTL, Europe’s biggest commercial broadcaster, has quit to take charge of the telecoms operator Belgacom. The departure of Didier Bellens throws into doubt the future direction of RTL which has a 65% stake in Channel 5 and interests across the continent. Bellens is credited with guiding the company relatively unscathed through… Continue reading RTL Chief Leaves For Pastures New
