Future publishing is launching a major ad campaign to promote the redesign of its monthly rock and heavy metal magazine, Metal Hammer.The magazine, which launched almost ten years ago, is undergoing an extensive redesign in an attempt to distance itself from its competitors in the increasingly competitive music magazine sector.Later this month an increase in… Continue reading Future To Promote New Look Metal Hammer
The latest ABC consumer magazine figures for the July to December 2002 period confirm the extent of the current obsession with the lives or the rich and famous, with significant increases in circulation for weekly celebrity focussed titles.As expected IPC’s Now magazine recorded an impressive 14% year on year increase in circulation to 630,212, confirming… Continue reading ABC Jul-Dec 2002: Success For Celebrity Magazines
The UK is battling the economic and advertising downturn pretty well, according to a new European outlook report from media auditing company Billetts. The report says that there was growth in GDP in 2002 and that this likely to increase in 2003 by just over 2%. Advertising spend stabilised in 2002 and is expected by… Continue reading European Media And Economic Outlook From Billetts
Capital Gold has secured Telewest as the sponsor of its new breakfast show, which will broadcast across the entire Capital Gold network.The new show launches later this month and will be presented by Mick Brown, who takes over from the outgoing Mike Osman. The sponsorship will include on-air credits and promotional trailers using the strapline:… Continue reading Capital Gold Secures Telewest For Breakfast Sponsorship
Despite the efforts to encourage internet usage among lower income groups, over 40% of US web users come from households which earn more than $50,000 per year, according to a new survey from Harris Interactive. The poll, conducted in November and December, revealed that there are now 140 million people online in the US, equivalent… Continue reading Affluent Americans Make More Use Of The Net
Revenues at Rupert Murdoch’s global media empire, News Corporation, rose by 14% to $4.7 billion in the group’s second financial quarter, ending 31 December 2002.Net profit at the group jumped by 58% in the quarter to reach $320 million; this is despite the media and advertising downturn. Operating income rose by 48% to $729 million.News… Continue reading News Corp Profits Surge By 58% In Q2
High-speed, broadband internet services are being embraced by a broader consumer demographic, with the 45-plus age group now comprising over 40% of US broadband households. According to new research from Parks Associates, there were 16.5 million broadband users in the US by the end of 2002; 7.1 million of these are aged 45 or over.… Continue reading Broadband Internet Reaches Older Demographic
Search-targeted marketing company, Overture, has secured an agreement to provide pay-for-performance search results for BT Openworld customers.The deal will see Overture provide search results to both BT Openworld’s business and residential customers, which total over 1.7 million.Martin Child, managing director of Overture UK, commented: “The deal with Overture allows BT Openworld to supply highly relevant… Continue reading Overture Signs Search Deal With BT Openworld
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services. A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an… Continue reading Study Reveals Burgeoning Interest In 3G
Over 68 million declarations of love will be sent via text this Friday, according to the Department Of Trade and Industry.Last year 57 million sent text messages across the UK’s four GSM networks on Valentine’s Day and the DTI estimates that over 45 million texts were sent every day in 2002.Stephen Timms, e-commerce minister, commented:… Continue reading UK To Declare Its Love Of Text On Valentine’s Day
