TalkSPORT has secured L’Oreal for a special promotional campaign on its No Nonsense Sports Breakfast show.The campaign will centre around daily competitions where listeners will be invited to guess the identity of a Premiership footballer who has flat, boring and thinning hair. Listeners will be invited to enter the competition by text message.The competition will… Continue reading TalkSPORT Secures L’Oreal For New Campaign
Pre-tax profits at advertising and communications giant, WPP, tumbled by 50% to £205.4 million in the year ended 31 December 2002, indicating the severity of the worldwide recession and its impact on advertising and marketing services. The group this morning said that conditions are to remain tough throughout the remainder of this year. Budgets are… Continue reading WPP Profits Fall 50% In The Face Of Recession
Achieving the right cross-media balance in an ad campaign increases brand sales impact by 10 to 15%, according to new research from the Interactive Advertising Bureau (IAB).The research, based on analysis of campaigns for Kleenex tissues and Colgate toothpaste, aims to give marketers a formula for the optimal mix of interactive, TV, radio and print… Continue reading IAB Research Recommends Cross-Media Campaigns
Express Newspapers has entered the celebrity magazine market, with the launch of New magazine, which is set to hit the newstands today with a price tag of 60p.The group has remained tight-lipped about the project, which was incorrectly outed in the trade press earlier this month as Wow! magazine.Commenting in the Sunday Express, the editor… Continue reading Express Enters Celebrity Market
UK consumers continued to spend freely on the internet during January, according to new figures from the Interactive Media in Retail Group. After a bumper December during which online sales topped £1 billion for the first time (see Internet Shopping Is A Billion Pound Industry, Says IMRG), spending remained constant at £999.85 million. This is… Continue reading E-Retail Sites Avoid New Year Hangover
The UK’s top ten advertising agencies saw their combined billings revenue fall by 1.1% – or £27.1 million – in 2002, according to the new top 300 table published by Campaign.The figures, compiled by Nielsen Media Research, show that whilst the advertising downturn has pushed the top agencies’ revenues into negative growth for the year,… Continue reading Top 10 Ad Agencies See Billings Drop, Whilst Media Agencies Rise
The world’s internet population increased by 3% in the final quarter of 2002, according to the latest Global Internet Trends Report from Nielsen//NetRatings. The number of individuals worldwide with access to the web via a home PC increased from 563 million in Q3 (see Internet Population Increases By 10 Million) to 580 million at the… Continue reading Internet Usage Still Growing Worldwide
Pre-tax profits at advertising and communications giant, WPP, tumbled by 50% to £205.4 million in the year ended 31 December 2002, indicating the severity of the worldwide recession and its impact on advertising and marketing services.The group this morning said that conditions are to remain tough throughout the remainder of this year. Budgets are anticipating… Continue reading WPP Profits Fall 50% In The Face Of Recession
According to new research from Parks Associates, wireless is the preferred technology of US consumers planning to purchase a home network. The latest installment of the ongoing Broadband Access @ Home III study reveals that 50% of internet households who expressed an interest in adopting home networking in 2003 said they would choose a wireless-based… Continue reading Wireless Home Networks Win Consumer Backing
Hachette Filipacchi has appointed the Manchester based Pepper Group, to handle its regional advertisement sales business across its range of titles.The Pepper Group will take over from Media Sales Network on the Red, ELLE, Elle Decoration and ELLEgirl accounts with immediate effect.The group will also take over the sales operations at B, Sugar, TVHits!, Inside… Continue reading Hachette Appoints Pepper Group To Regional Sales Role
