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There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses. Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar

Advertising that uses sex to sell products has fallen out of favour with consumers, according to the latest survey from the Chartered Institute of Marketing (CIM).According to the research, it seems that the days you could use a scantily clad women to sell almost anything, are coming to an end, with 46% of respondents recognising… Continue reading New Research Suggests Sex Doesn’t Sell

Earlier this month the BBC’s new digital entertainment channel for young adults launched after a series of delays and setbacks. A number of strict conditions have been imposed to ensure that BBC3 remains distinct in an already crowded market, but Geoffrey Russell, director of media affairs at the IPA, discusses the wider implications of the… Continue reading NewsLine Column: BBC3 – How Was It For You?

The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.According to a new report from analysts at Lehman Brothers, a failure by the BBC to move away from the alleged rampant… Continue reading BBC Set To Boost Digital Dividend

A national television advert for Marmite, featuring two men kissing, has escaped ITC censure, despite attracting 71 complaints.The ad, which is part of Marmite’s ongoing ‘you either love it or hate it’ campaign, features a male lifeguard, who has just eaten Marmite, giving a male swimmer the kiss of life. When the swimmer regains conciousness,… Continue reading Marmite Ad Escapes ITC Censure

Over 16.3 million viewers tuned in to BBC3 programming during the digital entertainment channel’s first week on air.According to the BBC, 39% of all 25 to 34 year olds sampled BBC3 programming for more than 15 minutes on terrestrial or digital channels at some point between 9 and 16 February.BBC3’s audiences across the first week… Continue reading BBC3 Programming Reaches 16.3 Million In Launch Week

Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services.A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an additional… Continue reading Study Reveals Burgeoning Interest In 3G

Over 4.4 million UK adults bought products over the internet during Christmas 2002, spending a total of â‚Ź753 million (£503 million), according to a new study by Continental Research. Preliminary findings from the Winter 2003 Internet Report show that the number of people shopping online over the festive season has increased by almost three million… Continue reading Online Shopping Converts Splash Out For Christmas

National speech-based radio station talkSPORT has secured a deal to promote AOL’s broadband internet service to its listeners.The deal will see AOL’s ‘Fastest Try’ competition appear on talkSPORT throughout the Six Nations Rugby Tournament, to promote the benefits of a high-speed internet connection to a young, male audience.The initial on-air activity will be supported by… Continue reading TalkSPORT Clinches Broadband Promotion For AOL

In an overview of the worldwide market, sixteen companies have been named as the main drivers of digital media and entertainment. In-Stat/MDR set out to produce a report that identifies those organisations at the vanguard of digital broadcasting development. Twelve corporations were classified as Media Mega Companies including AOL Time Warner which despite its recent… Continue reading In-Stat/MDR Reveals ‘Media Megas’ And ‘Influencers’