Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format.The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for Screen… Continue reading Cinema Audiences Give Thumbs Up To Digital
Banner ads are declining in popularity, according to research from online analysis group, LemonAd.The research shows that in 2002 just 68% of online ads in Europe were banner ads, compared with 80% in 2001. Despite this drop, banner ads remained the most popular format for internet advertising.In comparison, skyscraper ad formats became more popular last… Continue reading Online Advertisers Turn Away From Banner Ads
The Government has announced plans to review the digital radio industry, in a move that could produce a switch off date for the analogue signal.Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio
Despite heavy promotion by broadcasters and cable companies, interactive television is yet to have the impact envisaged and will generate no more than €18 billion across Europe by 2007, according to a new report from Forrester Research.Also On MediaTel Insight Today…TiVo Gives A Shot In The Arm To PVR MarketTiVo, the personal video recorder company,… Continue reading MediaTel Insight: Limited Growth Forecast For iDTV
The latest ABC figures for July to December 2002 period reflected a less than impressive period for computer magazines, with the majority seeing circulation decline as the technology downturn continues to bite (see ABC Jul-Dec 2002: Gaming Titles Boosted By PlayStation 2). Figures from Nielsen Media Research also bring bad new to the sector, with… Continue reading Computer Magazines See Ad Revenue Slide
US broadband subscribers are more happy with their internet connections than their dial-up counterparts, according to the latest research from Arbitron and Edison Media Research. A survey showed that more than 70% of digital subscriber line (DSL) and cable modem broadband users were “very satisfied” with their connection compared to just 31% of narrowband users.… Continue reading Internet Users Show Support For Broadband
The Government has announced plans to review the digital radio industry, in a move that could produce a switch-off date for the analogue signal. Culture Secretary, Tessa Jowell, told a London conference on digital radio yesterday that the BBC and the industry regulator would report on the progress of digital radio in the four years… Continue reading Government Announces Review Of Digital Radio
Despite heavy promotion by broadcasters and cable companies, interactive television (iTV) is yet to have the impact envisaged and will generate no more than â‚Ź18 billion across Europe by 2007, according to a new report from Forrester Research. The UK currently leads the way with regard to interactive TV but consumers and advertisers remain unconvinced… Continue reading Limited Growth Forecast For iDTV
TiVo, the personal video recorder (PVR) company, says that its subscriber base has grown by 64% in the space of twelve months and is hoping to attract up to 600,000 new subscribers in the next year. Doubts have been raised about the potential of digital video recorders in the US (see DVRs Fail To Live… Continue reading TiVo Gives A Shot In The Arm To PVR Market
Although still in its infancy, digital cinema is attracting audiences and a new poll shows that more than 80% of moviegoers appreciate the new format. The Digital Audience Preference Study represents the first attempt to gauge the attitudes of film enthusiasts and exhibitors towards digital cinema. It was carried out by First World Pictures for… Continue reading Cinema Audiences Give Thumbs Up To Digital
