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There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a period of gradual recovery, or whether conditions actually began to dip towards the end of last year as economies weakened. One indication of weakness is the decision by analysts at… Continue reading INSIGHTanalysis: Media Healthcheck – February 2003

US online retail sales exceeded $14 billion in the final quarter of 2002, according to a new report from the Department of Commerce. The study calculated that e-commerce sales surged by 28.2% year on year to $14.33 billion. This in turn was an increase of 29.3% on the Q3 figure of $11.06 billion (see US… Continue reading US Online Sales Hit New High In Q4

Cable’s dominant position in the US multichannel television market is under threat, as a growing number of subscribers are choosing to leave their operator and switch to a new access provider. This is the conclusion of recent analysis by technology researchers at The Yankee Group. in spite of the efforts being made to promote digital… Continue reading Cable Fights To Maintain Multichannel Pre-eminence

“Monthly Streamies”, namely those consumers who have tuned to internet broadcasts in the past thirty days should be seen as a core market for US digital device makers. That is the conclusion to be drawn from a new report by Arbitron and Edison Media Research. The study, entitled Internet and Multimedia 10: The Emerging Digital… Continue reading Streamies Express Desire For Digital

The UK has been placed in a fourth level tier of broadband penetration in an eMarketer comparison of worldwide nations’ development. The UK currently has a broadband internet penetration of just over 10%, according to figures from Strategy Analytics (see UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics). Whilst this is… Continue reading UK In Fourth Tier Of eMarketer’s World Broadband Comparisons

Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO. ITV’s share of the television market slipped below 54% in 2002 (see ITV Revenues Drop As Audiences Improve) and… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO

The number of digital cable subscribers in the US is set to exceed 20 million in the first quarter of 2003, according to a study from the Leichtman Research Group. The report claims that digital cable is poised to take over from Direct Broadcast Satellite (DBS) as the most popular method of accessing multichannel TV.… Continue reading Digital Cable To Overtake DBS In The US

Daily Mail & General Trust was seen under pressure yesterday following reports that rival Northern & Shell, publisher of Express Newspapers, is today meeting with the Office Of Fair Trading to try to break Associated Newspapers’ distribution monopoly of the London Underground. If successful the move could knock ad revenues at the Metro group, whilst… Continue reading Sharewatch: DMGT Falls On Competition Concerns

A total of twelve million viewers watched BBC4 during its first year on air, according to the BBC, but the numbers tuning in for an evening’s viewing remain relatively small.The Corporation claims that 47% of digital viewers have sampled programming on the digital arts channel since its launch in March last year (see BBC4 “Happy”… Continue reading Highs And Lows As BBC4 Celebrates First Birthday

Mobile marketing group, 12Snap, has launched a new service to enable media owners to run their mobile marketing campaigns in house.Following a new partnership with mobile software group, Add2Phone, clients will be able to plan, schedule and execute simple campaigns directly from their customer database.The partnership reflects the growing popularity of conducting mobile marketing campaigns… Continue reading 12Snap Extends Offering With In House Marketing Service