Online search engine, Ask Jeeves, has added two new products to its advertising portfolio in an attempt to give media planners and buyers greater control over ad targeting.The new ad platforms, called site submit and index express, will guarantee the inclusion of advertisers’ URLs in the Ask Jeeves search index.David Graham, head of business development… Continue reading Ask Jeeves Extends Online Ad Portfolio
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According to a report in today’s Guardian, ITV chiefs Michael Green and Charles Allen are coming under increasing pressure to stand down if and when the merger of Carlton and Granada takes place.Under the terms of the deal, thrashed out in October, it was agreed that Green, who heads up Carlton, would become chairman and… Continue reading Shareholders Round On Senior ITV Executives
The latest ABC figures for national newspaper circulation reveal a positive period for the sector, which started the year on a high note, with circulation increasing by 4% during January.The largest increase in percentage terms was seen at Richard Desmond’s recently launched Daily Star Sunday, which continued to attract readers with its no-nonsense approach to… Continue reading ABC National Newspaper Round-Up January 2003
Adshel has consolidated its presence in Scotland by securing the new ten-year street furniture contract for Aberdeen, in a deal worth more than £3 million.The contract will see Adshel provide 60 new ad panels in and around Aberdeen’s main shopping street, in addition to an existing 287 opportunities across the city. The contractor will also… Continue reading Adshel Consolidates Scottish Presence With New Deal
Virgin Radio has secured the deal to promote Sainsbury’s ‘win a million Nectar points’ competition during its Virgin Confessions evening talk show.The package has been developed as part of Virgin’s Access All Areas initiative and will include promotional trails and competitions linked to in-store activity at Sainsbury’s throughout February.On-air trailers using the strapline “Nectar-better rewards… Continue reading Virgin Secures Sainsbury’s For Nectar Promotion
The growing popularity of online shopping in the US is illustrated by a new survey from WSL Strategic Retail in which 73% of those questioned said that they made purchases via the internet in the 2002 Christmas period. The consultancy reports that 84% of US consumers said they did either the same or more online… Continue reading Consumer Approval For Online Xmas Shopping
Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes. However, research shows that consumers may not be so readily won over.Also On MediaTel Insight Today…Consumer Approval For Online Xmas Shopping The growing popularity of online shopping in the US… Continue reading MediaTel Insight: Will Europeans Respond To MMS Marketing?
Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation
Media companies are failing to exploit the potential of the internet to the extent that less than 30% of revenue options are being tapped. That is according to a gathering of top online executives that took place in Zurich recently. Twenty representatives from some of Europe’s prominent web publications met last month at the IP… Continue reading Industry Chiefs Highlight Shortcomings Of Online Publishing
