X-Ray, the alternative music magazine launched by Capital Radio and Swinstead Publishing, is to increase its frequency later this month, in a move that could step up the pressure on rival music titles.The non-genre specific title launched as a quarterly newsstand magazine last October in an attempt to reflect the music tastes of Capital’s alternative… Continue reading X-Ray Moves On Rivals With New Monthly Frequency
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket
Hachette Filipacchi has bolstered its teen portfolio with appointment of new editors at Sugar and TV Hits!The move, which comes just days before the release of ABC data for the six months ending December 2002, will see Claire Irvin take over as editor of teen monthly Sugar and Helen Lamont step in as editor of… Continue reading Hachette Bolsters Teen Portfolio With New Appointments
Following the successful launch of Freeview in the UK, Ireland is planning to set up its own digital multi-channel service. The Irish Minister for Communications, Dermot Ahern has proposed the introduction of an all-Ireland system that will deliver a significant number of domestic and foreign channels. Customers would merely pay an initial fee of around… Continue reading Low-Cost Irish Digital Service On The Cards
The Telegraph Group has promoted Vanessa Welham to agency group head of sales across its portfolio of weekend magazines.The promotion will see Welham move into the number two advertising sales slot at the group, where she will report directly to magazine ad manager Rachael Drew.Welham, who was previously magazine development manager, will lead the group’s… Continue reading Welham Promoted To Top Ad Role At Telegraph Group
The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics. As the penetration of digital platforms increases, the number of analogue homes is set to fall from 597 million in 2002 to 455 million by 2008.… Continue reading Governments Need Realistic Analogue TV Switch-Off Strategies, Says Report
The number of homes receiving analogue television broadcasts is set to decline by 24% worldwide between 2002 and 2008, according to a new set of forecasts from Strategy Analytics.Also On MediaTel Insight Today…SMS Is Most Effective Direct Marketing Method, Claims Enpocket Around 15% of consumers respond to SMS text messaging marketing, with this figure rising… Continue reading MediaTel Insight: Analogue TV Switch-Off Strategies Needed
Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation
It is reported that SBC Communications has entered negotiations to acquire DirecTV, a move which would ruin Rupert Murdoch’s ambition to take charge of a US satellite broadcaster. According to the New York Times, SBC may be willing to pay upwards of $10 billion for the business which is currently owned by General Motors. The… Continue reading SBC Expresses Interest In DirecTV
Search targeted marketing has been called into question by new research which shows that majority of internet users go directly to websites, as opposed to using web-links or search engines.The research from web analysts, WebSide Story, suggests that the way consumers are using the internet is changing. As of the 3 February this year 64%… Continue reading New Research Questions Search Targeted Marketing
