Search-targeted marketing company, Overture, has secured an agreement to provide pay-for-performance search results for BT Openworld customers.The deal will see Overture provide search results to both BT Openworld’s business and residential customers, which total over 1.7 million.Martin Child, managing director of Overture UK, commented: “The deal with Overture allows BT Openworld to supply highly relevant… Continue reading Overture Signs Search Deal With BT Openworld
Over 68 million declarations of love will be sent via text this Friday, according to the Department Of Trade and Industry.Last year 57 million sent text messages across the UK’s four GSM networks on Valentine’s Day and the DTI estimates that over 45 million texts were sent every day in 2002.Stephen Timms, e-commerce minister, commented:… Continue reading UK To Declare Its Love Of Text On Valentine’s Day
Outdoor advertising group, JCDecaux has defied ‘difficult market conditions’ to post an increase in sales for 2002. The company announced today that revenues for the final quarter increased by 3% to €440.6 million while full year sales were up 2.2% to €1577.7 million. An overall rise of 7.6% in billboard advertising (5.6% in Q4) proved… Continue reading Billboard Ads Boost Revenues At JCDecaux
Sales of camera phones increased by 65% to 8.6 million in the fourth quarter of 2002, as a growing number of mobile users embraced the latest state of the art handsets. CIT-Online reports that phones with in-built cameras made up 4% of worldwide sales in 2002 and 7% in Q4 alone. Until now, the Far… Continue reading More Attention Focused On Camera Phones
Viacom Outdoor has strengthened its senior sales team with the appointment of Martin Looney as head of client sales.Looney, formerly sport and digital sales director at the Press Association, will lead a team of seven responsible for handling the company’s major clients, which include Unilever, Nestlé and UIP.His appointment represents the completion of the company’s… Continue reading Looney Joins Viacom Outdoor As Head Of Client Sales
ITN has called for an amendment to the forthcoming Communications Bill that would allow a single company to take over the TV news provider. At present Carlton, Granada, Reuters, United Business Media and Daily Mail & General Trust each have a maximum 20% share in ITN. The Bill proposes a 40% limit but this would… Continue reading ITN Appeals For Relaxation Of Ownership Laws
The number of global DSL subscribers practically doubled during 2002, according to a new study by Point-Topic. The broadband research company calculates that 5.7 million digital subscriber lines were added worldwide in the final quarter of 2002 taking the total to 36.3 million. It is estimated that North America and Latin America together accounted for… Continue reading DSL Subscriptions To Top 60 Million This Year
Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than €2.5 billion worth of online purchases from European internet sites in the final quarter of 2002.Also On MediaTel Insight Today…UK Broadband Net Penetration To Approach 40% By 2008, Says Strategy Analytics The number of… Continue reading MediaTel Insight: E-Commerce Sales Skyrocket In Q4
Revenues at global advertising network, Publicis, jumped by 20.2% during the course of 2002, putting the group on course to hit its earnings targets for 2003. The figures, announced late yesterday, show revenues rising from €2.4 billion in 2001 to €2.9 billion in 2002. This rise was largely a result of the incorporation of the… Continue reading Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3
The ASA has upheld complaints against Twentieth Century Fox for an offensive, intrusive and misleading mobile marketing campaign used to promote Minority Report.The ad featured Tom Cruise breathing heavily and then screaming: “Where’s my Minority Report?” Do I even have one?” A voiceover then states: “Don’t miss out on your Minority Report, buy it now… Continue reading ASA Censures Fox For Offensive Mobile Marketing Campaign
