New research from the Online Publishers Association (OPA) could dramatically change the way media planners approach online advertising, by suggesting they target specific consumers by day-part.Until now internet ad planning has been characterised by overall site reach, demographics and content affinity, without any particular regard for how audience dynamics change by time of day.According to… Continue reading New Research Set To Revolutionise Online Ad Planning
US online sales rose by 52% to $78 billion in 2002, bolstered by another record Q4, according to a year-end summary from Forrester Research. The research firm says that growth was driven by rises in new product categories, retailers’ improvements in digital marketing, web analytics and greater multi-channel marketing. The 52% growth beat Forrester’s own… Continue reading US Online Sales Rise 52% In 2002
Just six people correctly predicted that Newcastle United would feature in the top 3 Premiership places at midnight on 3rd February and one of these optimistically thought that West Ham would also feature!The struggles of Liverpool means that just 2 people had Arsenal, Manchester United and Newcastle United occupying the top three places. So well… Continue reading MediaTel Sports Quiz: Halfway Stage Update
MTV has secured Nik Naks as the sponsor of the second series of The Osbournes, in a deal worth £750,000.The deal, which was brokered by Viacom Brand Solutions and Starcom Motive, will begin later this month and will run for six months. The campaign will build on Nik Naks’ sponsorship of the first series of… Continue reading MTV Retains Nik Naks As The Osbournes Sponsor
Channel Five has confirmed the appointment of Jane Lighting as its new chief executive, replacing Dawn Airey, who stepped down to join Sky Networks last year (see Airey’s Departure Represents Coup For BSkyB).Lighting has over twenty year’s experience in the TV industry and is currently head of Telewest’s pay TV business, Flextech, whose portfolio includes… Continue reading Channel Five Names Lighting As New Chief Executive
The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association.The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000.Total outdoor revenue for 2002 was… Continue reading Outdoor Revenue Rises By 15% During Quarter Four 2002
Shares in Cable & Wireless rallied this morning following reports that the troubled telecoms group is being marked for takeover. According to the Financial Times, an approach was made last month by Pacific Century Cyberworks, a Hong Kong telephone company owned by Richard Li. The paper says that a £2.4 billion bid was tabled but… Continue reading C&W Subject Of Takeover Speculation
Shares in Cable & Wireless rallied this morning following reports that the troubled telecoms group is being marked for takeover.According to the Financial Times, an approach was made last month by Pacific Century Cyberworks, a Hong Kong telephone company owned by Richard Li. The paper says that a £2.4 billion bid was tabled but was… Continue reading Cable & Wireless Subject Of Takeover Speculation
Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report
Emap Communications, Emap’s B2B division, has acquired AGOR SAS (AGOR), a market leading independent exhibition business serving the domestic French retail sector. It will pay £21.2 million for AGOR, which operates in the volume, gifts and clearance goods markets. Emap says that the French focus of the AGOR business will complement Emap Communications existing positions… Continue reading EMAP Acquires French Exhibitions Business
