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The management of Scholz & Friends, Germany’s largest advertising group, is preparing to bid for the business in a bid to extricate it from the Cordiant Communications network. A report in today’s Financial Times claims that the managers have the backing of private equity groups to buy out Cordiant’s 77% stake in the agency which… Continue reading Cordiant Contemplates Management Buyout At German Agency

ITV is maximising sponsorship revenue from the forthcoming Brit awards, by adding a special interactive channel, sponsored by Pringles.The countdown programmes throughout the week and the ceremony itself, which is sponsored by Mastercard, will also feature specially branded interactive options.Digital satellite viewers will be able to view nomination and award details as well as taking… Continue reading ITV Extends Sponsorship Opportunities With Interactive Ads

There are no signs of recovery in the financial information markets, Reuters CEO Tom Glocer told a news conference this morning, as his group posted heavy losses. Reuters Group as a whole unveiled revenues down by 8% during the year to 31 December 2002, with pre-tax losses coming in at £493 million, largely stemming from… Continue reading Reuters Chief Sees No Signs Of Recovery As Losses Soar

Growth in the UK radio advertising market stabilised in 2002, but was at best subdued, with growth of around 2.3%, according to estimates from analysts at Merrill Lynch.Also On MediaTel Insight Today…Online Newspapers Can Profit From New Payment Solutions Newspapers are failing to realize the full potential of online content because of a reluctance to… Continue reading MediaTel Insight: UK Radio Update

The ITC has upheld 318 complaints against a controversial national television ad campaign for Take A Break magazine.The ad depicted a driver of a meals-on-wheels van reading the magazine while parked outside a block of flats. A voice-over said “whatever you’re doing it can wait – while you Take a Break“. As the driver continued… Continue reading ITC Upholds Complaints Against H Bauer’s Take A Break

Cordiant, the troubled international advertising group, is coming under increasing pressure to sell off assets in a bid to shore up the share price and reduce debts in excess of £200 million.Reports in the weekend press intimated that the new chief executive David Hearn is planning to strip down the company to include only Bates… Continue reading Market Downturn Takes Toll On Cordiant

Associated Newspapers, publisher of the Daily Mail and the Evening Standard, is believed to be drawing up plans to launch a tabloid competitor to Richard Desmond’s Daily Star.It is thought that the move is an attempt to hit back at Desmond’s plans to launch a free-sheet London Newspaper, The Evening Mail, to compete against Associated’s… Continue reading Associated To Rival Desmond’s Star With Tabloid Launch

Over 4.4 million UK adults bought products over the internet during Christmas 2002, spending a total of â‚Ź753 million (£503 million), according to a new study by Continental Research. Preliminary findings from the Winter 2003 Internet Report show that the number of people shopping online over the festive season has increased by almost three million… Continue reading Online Shopping Converts Splash Out For Christmas

The BBC may have hit a ‘high watermark’ of commercialism over the last few years and could be set to return to a stronger public service policy, ahead of its charter renewal in 2006.Also On MediaTel Insight Today…Online Shopping Converts Splash Out For Christmas Over 4.4 million UK adults bought products over the internet during… Continue reading MediaTel Insight: BBC Commercialism May Have Peaked

In an overview of the worldwide market, sixteen companies have been named as the main drivers of digital media and entertainment. In-Stat/MDR set out to produce a report that identifies those organisations at the vanguard of digital broadcasting development. Twelve corporations were classified as Media Mega Companies including AOL Time Warner which despite its recent… Continue reading In-Stat/MDR Reveals ‘Media Megas’ And ‘Influencers’