The latest ABC consumer magazine figures for July to December 2002 confirmed the extent of the current obsession with the lives or the rich and famous, with IPC’s Now seeing circulation rise by an impressive 14% year on year to 630,212 (see ABC Jul-Dec 2002: IPC’s Chat Boosts Women’s Weeklies (Non-Subscribers)). Figures from Nielsen Media… Continue reading Celebrity Obsession Lifts Ad Revenue At Now
As advertisers increase the amount of money they spend on direct mail, new research claims that the marketing method is “staggeringly unpopular” with British consumers.The amount that advertisers invested in direct mail rose by 2.6% last year to almost £2,400 million and the volume of mailings increased by 5.9% to 5,233 million items (see Direct… Continue reading Research Claims Direct Mail Is Staggeringly Unpopular
The ITC has upheld complaints against a TV campaign for McDonald’s for portraying a product in a way that was likely to mislead consumers.The advertising watchdog acted after a number of viewers complained that McDonald’s Steak Premier, which was shown containing a substantial amount of dressing, peppers and onions, bore little resemblance to the ones… Continue reading ITC Grills McDonald’s Over Misleading TV Ad
The new digital terrestrial platform, Freeview, has sold over half a million set top boxes in the four months since its launch, according to the BBC’s director of marketing and communications, Andy Duncan.Speaking at the FT New Media & Broadcasting conference earlier today, Duncan confirmed that Freeview had overtaken its now defunct predecessor, ITV Digital… Continue reading Freeview Sells Half A Million Decoders In Four Months
Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO.ITV’s share of the television market slipped below 54% in 2002 and sages are predicting a further 2% decline this… Continue reading ITV To Bounce Back In 2004, Says ABN AMRO
The value of the Western European broadband access market is set to quadruple in the next four years, according to figures from The Yankee Group.Also On MediaTelINSIGHT Today…UK Marketing Confidence Plummets To All Time LowConfidence amongst senior marketers in the UK has now hit ‘rock bottom’, according to the latest figures from the Chartered Institute… Continue reading MediaTel Insight: European Broadband Revenues On The Rise
IPC Advertising has secured a deal with bathroom accessories company, Porcelanosa, to advertise in five of IPC’s home interest titles over a seven-month period.The deal, which was managed by IPC’s SouthBank Solutions team, will see inserts appear in Living etc, Ideal Home, Home & Gardens, Country Homes & Interiors and 25 Beautiful Homes.All aspects of… Continue reading IPC Secures Seven-Month Ad Deal For Home Interest Titles
SMG, the media group which owns Virgin Radio and Scottish Television, this morning said that it does not expect any material recovery in advertising conditions before 2004. Releasing the group’s annual financial results, chief executive Andrew Flanagan said: “Overall, we remain cautious about the outlook for 2003 and we are managing the business on the… Continue reading SMG Sees No Ad Recovery This Year
Revenues at the FT Group, publisher of the Financial Times newspaper, declined by 8% in 2002, largely as a result of the weak advertising conditions. The poor economy also had a slightly negative effect on newsstand sales, parent group Pearson said this morning in its year-end financial results. The Financial Times newspaper itself saw underlying… Continue reading FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen
Venture Capitalist group, Candover Partners, which held takeover talks with Trinity Mirror last year, is reported to be considering making a fresh bid for the newspaper group. Candover, in partnership with another private equity group, Apax, held talks with Trinity Mirror last year about a possible deal (see Trinity Mirror Rumoured To Have Received Take-Over… Continue reading Venture Capitalist Group Mulls Fresh Trinity Mirror Bid
