Students wishing to ease the pressure of mounting debts are being urged to use their heads as billboards to advertise brands such as FHM.Creative marketing agency, Cunning Stunts, which is best known for projecting Gail Porter’s bottom onto the Houses Of Parliament, is offering students a fee of £88 pounds a week to use their… Continue reading Students To Become Human Billboards
ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System
Granada chairman, Charles Allen, has delivered a scathing attack on the BBC, arguing that the Corporation should lose 10% of its licence fee to fund public service programming on commercial channels. Despite the fact that ITV pulled in almost £1.7 billion in revenue last year, Allen told industry figures at the Royal Television Society last… Continue reading Granada Chairman Calls For Slice Of BBC Licence Fee
Maiden Outdoor is launching two new AdRail packages to provide advertisers with closer targeting and better coverage at railway stations.The company claims that the national pack of 48-sheet posters offers advertisers the first opportunity to reach rail travellers nationally, through panels at mainline stations across Britain including Manchester, Leeds, Nottingham and Glasgow.The smaller 4-sheet poster… Continue reading Maiden Expands AdRail Offering For Advertisers
The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association. The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000. Total outdoor revenue for… Continue reading Outdoor Revenue Rises 15% During Fourth Quarter
Lastminute.com fell back into the red in the first quarter as a seasonal lull in sales and one-off charges hit the balance sheet at the online retailer. Having reported its first quarterly profit in November (see City News), losses totalled £1.58 million before interest, taxation, depreciation and amortisation in the three months to December. However,… Continue reading No Alarms As Lastminute Slips Back Into The Red
New research from the Online Publishers Association (OPA) could dramatically change the way media planners approach online advertising, by suggesting they target specific consumers by day-part.Until now internet ad planning has been characterised by overall site reach, demographics and content affinity, without any particular regard for how audience dynamics change by time of day.According to… Continue reading New Research Set To Revolutionise Online Ad Planning
Buoyed by a growing economy, Russian adspend shot up by 51% in 2002, according to a report in the Wall Street Journal. The newspaper quotes figures from the Russian Advertising Agencies Association (RAAA) which show that $2.68 billion was spent on advertising in the country last year, up from $1.75 billion in 2001. Television revenues… Continue reading Russia Has Fastest Growing Ad Market
Vivendi Universal chief Jean-René Fortou has reportedly backtracked on plans to break up, sell and float various tranches of the Canal Plus pay-TV broadcasting business. According to a report in today’s Financial Times, Fourtou has sent a letter to Vivendi employees indicating that Canal Plus is no longer for sale and that it will retain… Continue reading Vivendi Will Retain Canal Plus, Says Report
Just six people correctly predicted that Newcastle United would feature in the top 3 Premiership places at midnight on 3rd February and one of these optimistically thought that West Ham would also feature!The struggles of Liverpool means that just 2 people had Arsenal, Manchester United and Newcastle United occupying the top three places. So well… Continue reading MediaTel Sports Quiz: Halfway Stage Update
