Maiden Outdoor has struck a deal with Harlech Outdoor to market its portfolio of sites in Wales and the West Country.The deal with the region’s largest independent contractor strengthens Maiden’s portfolio outside of London with an additional 230 panels, including 210 48-sheets, 17 96-sheet billboards and three 48-sheet ultravision panels.The agreement, which takes effect from… Continue reading Maiden Outdoor Boosts Offering With New Marketing Deal
The UK is battling the economic and advertising downturn pretty well, according to a new European outlook report from media auditing company Billetts. The report says that there was growth in GDP in 2002 and that this likely to increase in 2003 by just over 2%. Advertising spend stabilised in 2002 and is expected by… Continue reading European Media And Economic Outlook From Billetts
After 5pm today the concurrent release of ABC’s consumer magazine figures for the period July to December 2002 will be available to subscribers in MediaTel’s Press database. During Friday 14 February NewsLine will feature a series of sector reports based on these figures. The following notes refer to the criteria used to compile these reports:The… Continue reading Important Notes: ABC July – December 2002
Despite the efforts to encourage internet usage among lower income groups, over 40% of US web users come from households which earn more than $50,000 per year, according to a new survey from Harris Interactive. The poll, conducted in November and December, revealed that there are now 140 million people online in the US, equivalent… Continue reading Affluent Americans Make More Use Of The Net
Today’s ABC figures for the six months to December 2002 are expected to show that the current fascination with celebrities shows no sign of slowing with large circulation rises for certain celebrity focussed titles.Speculation suggests that IPC’s Now magazine will increase its circulation from 570,279 to above the 600,000 mark for the July to December… Continue reading Today’s ABCs Expected To Show Growth For Celeb Titles
High-speed, broadband internet services are being embraced by a broader consumer demographic, with the 45-plus age group now comprising over 40% of US broadband households. According to new research from Parks Associates, there were 16.5 million broadband users in the US by the end of 2002; 7.1 million of these are aged 45 or over.… Continue reading Broadband Internet Reaches Older Demographic
Yahoo has secured a deal with BT, which will offer consumers a premium personalised internet package, called Yahoo plus.The new service will feature new junk email- control features, instant messaging services, parental controls,
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services. A survey carried out by Taylor Nelson Sofres found that half of those people with an interest in 3G would be willing to pay an… Continue reading Study Reveals Burgeoning Interest In 3G
Some 42% of European mobile phone users are interested in 3G services and a healthy proportion of these consumers are prepared to pay a premium for new handsets and services, according to a survey from Taylor Nelson Sofres.Also On MediaTel Insight Today…Broadband Internet Reaches Older Demographic High-speed, broadband internet services are being embraced by a… Continue reading MediaTel Insight: Study Reveals Burgeoning Interest In 3G
Carlton and Granada were seen in focus yesterday after Dresdner Kleinwort Wasserstein downgraded the groups on valuation concerns and downgraded the stock to reduce from hold.Media analysts at Dresdner Kleinwort Wasserstein reportedly say that the broadcasters are overvalued in the current advertising climate and that their £2.4bn merger may well be blocked. They also warn… Continue reading Sharewatch: Carlton and Granada Knocked By Downgrade
