The BBC has moved to silence critics of its new digital entertainment channel, BBC3, by unveiling a schedule that focuses heavily on news, factual programmes and original British content.The channel for young adults, which has been two years in the making, was finally given the go ahead last September with a strict set of conditions… Continue reading BBC3 Moves To Silence Critics With Schedule Launch
A range of high profile brands have signed up to advertise on talking petrol pumps, the latest ambient innovation designed to reach elusive consumers.Insurance company More Th>n, Royal And Sun Alliance and Transport For London are to begin advertising on the pumps next month, while Nestle and the Central Office Of Communication (COI) is set… Continue reading Advertisers Sign Up To Talking Petrol Pumps
The Barclay brothers have reportedly drawn up a plan to sell their national weekly newspaper, The Business.According to confidential documents obtained by the Financial Times, a possible management buy-out of The Business has been under consideration for some time. It is understood that lawyers acting for the Barclays have exchanged letters with City advisers outlining… Continue reading Barclay Brothers Set To Sell The Business
Multi-Feature Broadband Boxes Coming To The Living RoomBroadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduce customer churn.WAN Hails The Distribution RevolutionNew technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate… Continue reading On MediaTel Insight Today…
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell.Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little before… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
The popularity of broadband is based on the fact that subscribers tend to be wealthy, web savvy consumers who use the internet on a regular basis. However as high-speed access increasingly becomes the norm, there is uncertainty as to how the demographic will evolve. According to analysis by eMarketer, there were approximately 17 million broadband… Continue reading Broadband Set To Enter The Mainstream, Says eMarketer
New technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate new sources of revenue, says a new study from the World Association of Newspapers (WAN). The latest “Shaping the Future of the Newspaper” report concerns itself with the development of distribution methods which enable publishers to reach a wider audience… Continue reading WAN Hails The Distribution Revolution
Broadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduced customer churn. According to a new report from Allied Business Intelligence (ABI), set-top box (STB) equipment is increasingly equipped with advanced features, such as PVR (personal video… Continue reading Multi-Feature Broadband Boxes Coming To The Living Room
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002. A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing,… Continue reading Agencies Maintain New Business Spend During 2002
