The Evening Standard is believed to have unveiled a series of new ad packages requiring a minimum advertising rate unless space is bought in bulk.According to a report in today’s Financial Times, the move will take away the freedom to negotiate prices and could antagonise media buyers, who are used to some degree of flexibility… Continue reading Evening Standard Set To Launch New Ad Packages
Freeview could face an uphill struggle over the next year as it competes for audience share with Sky and cable digital services, according to new research from BMRB. The figures show that only 9% of those without digital TV said they would be very interested in buying a £99 set-top box to receive Freeview next… Continue reading Only One In Ten Very Interested In Freeview
Freeview could face an uphill struggle over the next year as it competes for audience share with Sky and cable digital services, according to new research from BMRB.The figures show that only 9% of those without digital TV said they would be very interested in buying a £99 set-top box to receive Freeview next year.… Continue reading Only One In Ten Very Interested In Freeview
Despite weekend speculation regarding a dispute with a prominent creditor, Telewest is confident that it will complete its financial restructuring early in 2003.The indebted cable firm is currently negotiating a new £2 billion loan that will enable refinancing to take place. Telewest is planning to convert £3.5 million of its £5.3 billion debt to shares… Continue reading Telewest Positive On Restructuring Plan
The underlying rate of inflation rose to 2.8% last month, its highest level for more than four years, according to the latest figures from the Office Of National Statistics (ONS).It is understood that rising house prices helped push the figure above the Bank of England’s target rate of 2.5%.The headline rate of inflation, which includes… Continue reading Inflation Rises To Four Year High
The media sector staged a dramatic recovery yesterday as the FTSE recovered from the eight days of losses, although volumes were thin as fund managers balanced the books in preparation for Christmas.ITV partners, Carlton and Granada, were in focus on reports that ITV1 faces the loss of yet more advertising share to Channel 5 and… Continue reading Sharewatch
Despite weekend speculation regarding a dispute with a prominent creditor, Telewest is confident that it will complete its financial restructuring early in 2003. The indebted cable firm is currently negotiating a new £2 billion loan that will enable refinancing to take place (see NTL And Telewest Press Ahead With Refinancing Plans). Telewest is planning to… Continue reading Telewest Positive On Restructuring Plan
“The world wide web is tightening up,” according to a new report from eMarketer, which shows that more and more websites are now charging for access to content and more and more consumers are willing to pay for it. Across the board, from financial data to news to music, the availability of free content is… Continue reading Days Of Free Web Content May Be Numbered, Says eMarketer
The IPA is to set up a new policy group to tackle the issues surrounding sponsorship in the marketing and communications industry.The new group will be led by David Peters, head of sponsorship at Carat, who will work alongside 11 other members. He commented: “More and more clients are seeing sponsorship as a legitimate and… Continue reading IPA Sets Up New Sponsorship Policy Group
Online shopping sales hit the £1 billion mark during November, as customers turned to the web in a bid to avoid the pre-Christmas high-street rush, according to the Interactive Media In Retail Group (IMRG). The retail monitoring group found that web spending was up 10% on the previous month when £860.5 million was exchanged online… Continue reading Internet Shopping Is A Billion Pound Industry, Says IMRG
