Channel 4 is to air the ninth series of Friends on Channel 4 and digital platform E4 almost simultaneously.The show will premiere on E4 on Thursday 9th January with Channel 4 viewers being able to watch the new series from Friday 10th January.The move marks a turn-around in strategy at Channel 4 which has previously… Continue reading New Series Of Friends Heads Straight To Channel 4
Joe Sinyor, chief executive of Trinity Mirror’s newspaper division, is believed to be stepping down following the appointment of Sly Bailey as chief executive of the group last week (see Bailey Leaves IPC To Replace Graf At Trinity Mirror). According to a report in the Sunday Times, Sinyor, who has been at Trinity Mirror for… Continue reading Sinyor Rumoured To Be Departing Trinity Mirror
The worldwide mobile phone handset market is set to rebound from what was its worst ever year in 2001, to show growth of 1.8% in 2002, according to Attack of the Phones: Worldwide Handset Market Forecast and Analysis, 2002-2006, a new report from IDC. According to the report, there is reason for optimism as shipments… Continue reading Global Mobile Phone Handset Market To Rebound From Worst Year, Says IDC
The Wireless Group has confirmed its commitment to digital radio by winning the digital radio multiplex licence for Swansea.Emap has also taken a 30% stake in the venture, which will see its Kiss and Smash Hits radio stations broadcast alongside the Wireless Group’s The Wave and Swansea Sound stations on the new platform. The new… Continue reading Wireless Group Expands Digital Reach
The Sunday Telegraph TV and radio supplement has secured a deal with the BBC to promote its free digital channels with advertising and advertorials.The weekly guide is to be covered by a four-page wraparound advertisement for the first time on 22 December. The deal also includes branding on the polythene bags containing The Sunday Telegraph… Continue reading Sunday Telegraph Secures BBC Ad Deal
The FTSE’s eight-day losing streak finally came to an end on Wednesday and the media sector finally showed some bullish signs.Cable and Wireless began to recover after if its crushing slide, despite confirmation the group is to be evicted from the FTSE 100. Goldman Sachs lowered its rating on the telecom, obviously believing that it… Continue reading Sharewatch
For the second successive year, Viacom Outdoor has secured Smirnoff Ice to sponsor free evening travel across the Underground network, the DLR and London’s buses on New Year’s Eve.The special campaign, negotiated by Viacom’s special projects team Impact, is part of a £1.4million deal which will give Smirnoff Ice joint sponsorship of free travel throughout… Continue reading Smirnoff To Sponsor New Year Travel
A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons
ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada. A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred… Continue reading ISBA Urges OFT To Block ITV Merger
Innovative ambient ad group, Dogvertise, is launching its first pan-European campaign to promote the new Sony Ericsson T300 mobile phone with teams of dogs.The campaign will feature over 600 big drooling dogs, wearing specially branded jackets, in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. The dogs will be walked several times a… Continue reading Advertising Goes To The Dogs With New Campaign
