Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever
US consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of online usage patterns, produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. By the fourth quarter of last year, more than 33% of users expressed trust in… Continue reading Online Consumer Trust Builds In US Web Users
US newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA). The group has also produced a more conservative estimate which puts growth at 3.2% for the year. However, the NAA’s vice president of business analysis and research, Jim Conaghan, notes that… Continue reading NAA Predicts Revenue Growth Momentum For US Newspapers
The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian. Failures in the fourth quarter rose by 4.6%, indicating a slightly improving trend throughout the year. By region, Scotland showed the most substantial increase in failures in 2002, at 27.8%, with… Continue reading Ten Percent Increase In UK Business Failures In 2002
Almost one fifth of internet users in western Europe are willing to pay for some online content, up from 16% a year ago, according to a Jupiter Research survey The study revealed that reluctance to pay for downloadable content has fallen from 47% of users to 41%. Accordingly, western Europeans are predicted to spend €2.5… Continue reading Western Europeans More Willing To Pay For Online Content
The number of US households taking cable television services looks likely to decrease for the first time ever in the full year 2002, according to the Federal Communications Commission‘s (FCC) annual report on competition in video markets. This first-time decline in subscribers comes amidst a declining market share for the cable sector. As of June… Continue reading US Cable TV Subs To Fall For First Time In 2002
The media sector saw no prolonged respite from the sell-off which dominated the end of 2002, as the London equity market plummeted after a profit warning in the life assurance sector. Adding to the downside pressure was news that key broker, J.P Morgan, has downgraded UK equities to underweight from overweight.Bearish sentiment dominated yesterday’s market,… Continue reading Sharewatch
Sky Media, the airtimes sales division of Sky Broadcasting, has expanded its sponsorship team with the appointment of Zoë Fuller as sponsorship controller.Fuller, previously sales controller at Sky Media, will take on responsibility for securing sponsorship agreements for Sky’s non-sports channels, including Sky One, Sky News and Sky Movies. She will report directly to commercial… Continue reading Sky Media Appoints New Sponsorship Controller
With 2003 well and truly underway Media Planning Group’s Denise Turner looks at what lies ahead for the advertising industry…The 21st century marches on, 2002 is over and 2003 is already a week old. Last year was spent trying to recover from the hangover of the uncertainties of 2001, especially September 11th. Businesses were still… Continue reading NewsLine Column: What Lies Ahead In 2003?
