Channel 4 is to air the ninth series of Friends on Channel 4 and digital platform E4 almost simultaneously.The show will premiere on E4 on Thursday 9th January with Channel 4 viewers being able to watch the new series from Friday 10th January.The move marks a turn-around in strategy at Channel 4 which has previously… Continue reading New Series Of Friends Heads Straight To Channel 4
The worldwide mobile phone handset market is set to rebound from what was its worst ever year in 2001, to show growth of 1.8% in 2002, according to Attack of the Phones: Worldwide Handset Market Forecast and Analysis, 2002-2006, a new report from IDC. According to the report, there is reason for optimism as shipments… Continue reading Global Mobile Phone Handset Market To Rebound From Worst Year, Says IDC
The Wireless Group has confirmed its commitment to digital radio by winning the digital radio multiplex licence for Swansea.Emap has also taken a 30% stake in the venture, which will see its Kiss and Smash Hits radio stations broadcast alongside the Wireless Group’s The Wave and Swansea Sound stations on the new platform. The new… Continue reading Wireless Group Expands Digital Reach
Five has demonstrated its commitment to mobile marketing by appointing Flytxt to provide mobile solutions and marketing strategies across the channel.Flytxt’s appointment will involve executing email and SMS campaigns across all of Five’s programmes, including Hot Property, 5th Gear, Pop and Britain’s Worst Drivers.According to Flytxt, mobile marketing is an integral component of the channel’s… Continue reading Channel Five Appoints Flytxt
The FTSE’s eight-day losing streak finally came to an end on Wednesday and the media sector finally showed some bullish signs.Cable and Wireless began to recover after if its crushing slide, despite confirmation the group is to be evicted from the FTSE 100. Goldman Sachs lowered its rating on the telecom, obviously believing that it… Continue reading Sharewatch
A consensus of the most recent advertising growth forecasts for the UK puts 2002 growth at 0.4%, rising to 4.4% in 2003. The figures are buoyed by optimistic predictions from the Advertising Association (AA), which includes estimated production costs in its calculations. The AA is expecting a stronger couple of years in 2003/4, followed by… Continue reading Insight Analysis: UK Advertising Forecast Comparisons
For the second successive year, Viacom Outdoor has secured Smirnoff Ice to sponsor free evening travel across the Underground network, the DLR and London’s buses on New Year’s Eve.The special campaign, negotiated by Viacom’s special projects team Impact, is part of a £1.4million deal which will give Smirnoff Ice joint sponsorship of free travel throughout… Continue reading Smirnoff To Sponsor New Year Travel
Total US magazine advertising revenue increased 12.6% year on year during November to close at $1.8 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for November was 24,317, up 6.9% on last year. In the year-to-date, ad revenue rose by 3.3% to $15.1 billion, whilst page… Continue reading US Magazines Show Strongest Advertising This Year In November
Innovative ambient ad group, Dogvertise, is launching its first pan-European campaign to promote the new Sony Ericsson T300 mobile phone with teams of dogs.The campaign will feature over 600 big drooling dogs, wearing specially branded jackets, in the UK, Germany, France, Norway, Sweden, Denmark, Spain and Italy. The dogs will be walked several times a… Continue reading Advertising Goes To The Dogs With New Campaign
With the proliferation of next generation networks and the wider availability of faster and smarter devices, it is estimated that the North American mobile internet access market will be worth $2.7 billion this year. Technology researchers at Frost and Sullivan believe that the mobile data industry will undergo rapid growth in the next few years… Continue reading Mobile Internet Revenues Set To Surge
