JanuaryJanuary kicked-off with research from AC Nielsen and the Condé Nast Reader Survey suggesting that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001 (see Mags May Be… Continue reading End Of Year Round Up: Magazines
New research from the Online Publishers Association has revealed that users of branded media websites are more likely to read, watch or listen to those same media brands offline. A recent OPA survey found that 56% of online media users were inclined to use the offline component of a brand. It also revealed that 66%… Continue reading Online Media Users Consume The Same Brand Offline
The global advertising communications company Interpublic is forecasting that 2003 revenues will come in flat compared to this year. Speaking at the UBS Warburg Media Conference in New York, chairman and CEO John Dooner admitted that 2002 had been a difficult year but he is hopeful that better times are ahead. Zenith Optimedia foresees 2.9%… Continue reading Interpublic Says That 2003 Will Be Flat
Television has overtaken direct mail to become the fastest growing advertising sector, according to the latest figures from the Advertising Association’s Quarterly Survey Of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, show that TV was the best performing medium during the third quarter of 2002, with adspend increasing by 9.3% year on… Continue reading AA Figures Show TV Is The Fastest Growing Ad Sector
The Digital Terrestrial Television (DTT) market has had a difficult year and high profile closures and cutbacks have prompted research bodies to reassess the prospects for set-top box producers. A report, Can You See Me Now? Digital Terrestrial TV On The Edge Of Its Seat – Updated DTT Set Top Box Forecast, from Instat/MDR claims… Continue reading DTT Stands At The Crossroads, Says Instat/MDR
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it. Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it.Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were only… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
IPC chief executive, Sly Bailey, is to replace Philip Graf as chief executive of Trinity Mirror, when he steps down early next year (see Chief Executive Steps Down At Trinity Mirror). Bailey has been chief executive of IPC since December 1999 and was instrumental in discussions that resulted in the sale of the company to… Continue reading Bailey Leaves IPC To Replace Graf At Trinity Mirror
The latest ABC results for national newspaper circulation reveal a relatively static period for the sector, which saw circulation decline slightly during November.The recently revamped Sunday Times saw the most significant upward movement in percentage terms, with circulation increasing by 3.2% month on month. The Daily Mirror, which recently emerged from a fierce coverprice war… Continue reading ABC National Newspaper Round-Up November 2002
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission. The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday. SMG put its… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
