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Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003

Total advertising expenditure will increase by 1% in 2003, according to Publicis, the world’s fourth largest ad network. The French media group has previously lamented the “lack of visibility” in the worldwide ad market (see ‘Total Lack Of Visibility’ In Ad Market, Says Publicis) but Maurice Levy, the chairman and CEO of Publicis, put his… Continue reading Leading Network Predicts Small Growth In Adspend

Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions

Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM

ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts

The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off

The media sector saw another poor day of trading on Wednesday as investors digested lower than expected retail spending data. Analysts weighed in with forecasts of a sharp slowdown in consumer spending, which has been long seen as the lynchpin of sustained economic recovery.On the corporate news-front, Emap was seen in focus on news Tom… Continue reading Sharewatch

Sports marketing company, Stadia, has created a series of advertising packages allowing brands to dominate the forthcoming Six Nations Rugby Tournament.Three packages, each containing five hand picked fixtures, will give advertisers exclusive access to seat back ads throughout the tournament, which takes place between 15 February and 30 March.Each pack consists of 350,000 posters, two… Continue reading Stadia Unveils Six Nations Rugby Ad Packages

JanuaryThe tone for the year was set when AOL Time Warner, the world’s biggest media company, revealed preliminary results for 2001 which failed to meet expectations and admitted that it was anticipating “no recovery in the economy” for the foreseeable future. Meanwhile, Cordiant Communications, was understood to be in talks with bankers about extending its… Continue reading The Media Financial Year In Review

The Financial Services Authority (FSA) is enlisting the help of consumers to crack down on misleading financial adverts.The watchdog has published a set of guidelines on its website to help consumers understand the rules relating to the promotion of financial services and is encouraging consumers to report examples of ads they think are misleading.Commenting on… Continue reading FSA To Crack Down On Misleading Financial Ads