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January The tone for the year was set when AOL Time Warner, the world’s biggest media company, revealed preliminary results for 2001 which failed to meet expectations and admitted that it was anticipating “no recovery in the economy” for the foreseeable future. Meanwhile, Cordiant Communications, was understood to be in talks with bankers about extending… Continue reading Insight Analysis: 2002 Financial Year Review

The ASA has banned a series of ads for air guns that featured in the Daily Sport on the grounds that they glamorised the use of offensive weapons.The ads, which offered readers the opportunity to call a premium line phone number to receive a selection of guns, described them as “double barrel shotguns” and “rapid… Continue reading ASA Raps Daily Sport For Irresponsible Gun Ads

The media sector’s New Year hangover continued into Tuesday’s trading as stocks took another battering after weakness in the financial sector pushed the FTSE 100 below the key 4,000 level.On the corporate news-front, market research company Taylor Nelson Sofres was seen in focus after the group said that margin improvement was set to be below… Continue reading Sharewatch

The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever.The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward to… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever

Granada has secured Coca Cola as the sponsor of the second series of Ant & Dec’s Saturday Night Takeaway, which begins on ITV1 this weekend.The deal, believed to be worth around £500,000, includes broadcast sponsorship of the prime-time show, as well as branding on the www.itv.com/takeaway website and a licensing agreement.Coca Cola has designed a… Continue reading Granada Partners Coca Cola With Saturday Night Takeaway

Radio has long been regarded as the grandfather of British broadcasting. However, the ageing stereotype of radio listeners planting themselves in front of the wireless for an evening’s entertainment could be numbered, with new analysis of RAJAR data from the RAB showing that more and more people are turning to digital TV, the internet and… Continue reading Feature: Radio Makes Waves With New Technology

The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement.The market research group said that continuous and syndicated services have performed well, with the exception… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002

Maiden has secured a deal that will see BBC News 24 broadcast across its Transvision Network of screens in London train stations, after ITN decided not to renew its contract with the group.The giant LED screens, which are on display at Victoria, Euston and Liverpool Street stations, will begin broadcasting BBC News 24 this week.The… Continue reading Maiden Secures BBC News 24 For Transvision Network

Online search engine Ask Jeeves has announced that it is to ban banner ads on its US site and will instead rely on sponsored searches for revenue.The move follows Ask Jeeves’ decision to ban pop-up ads and interstitials earlier last year. Steve Berkowitz, president of Ask Jeeves web properties, reassured advertisers: “Though we’re removing barriers… Continue reading Ask Jeeves Drops Banners For Sponsored Searches

The number of text messages sent in one day topped 100 million for the first time on New Year’s Day, as record numbers of mobile phone users sent SMS greetings to friends and relatives.The latest figures from the Mobile Data Association (MDA) show that 102 million person to person text messages were sent across the… Continue reading Record Breaking New Year Texts Top 100 Million