JanuaryCommercial radio began the year positively, with figures from the Advertising Association showing that the sector recorded its highest ever share of the display advertising market during the last quarter of 2001 (see Brands Turned On By Radio Advertising). However, RAJAR listening figures for the same period showed that BBC Radio retained a slightly larger… Continue reading End Of Year News Round-Up: Radio
JanuaryJanuary began with research from AC Nielsen and Condé Nast, which suggested that magazines are undervalued in the media mix, despite the sector’s share of adspend increasing by 1.2% year on year in the 12 months to September 2001 (see Mags May Be Undervalued In Media MixThe publication of the new ABC consumer magazine circulation… Continue reading End Of Year News Round Up: Magazines
Ulster Television (UTV) has acquired the entire issued share capital of City Broadcasting, the operator of Lite FM, a radio station based in Dublin, the group announced this morning. UTV will pay €14.0 million (£9.0 million) for the business and will also assume liability for Lite FM’s €1.3 million debt.Lite FM is the most listened… Continue reading Ulster TV Acquires Dublin’s Lite FM
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas.The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television, radio,… Continue reading Marketing Budgets To Rise In 2003, Says Study
According to press reports, Premiere, the German pay-TV platform, has been sold to the private equity house Permira. The Financial Times claims that Permira will pay cash for a 70% stake in Premiere while the operator’s creditor banks take a 20% share as compensation in exchange for part of their E750 million in unpaid loans.… Continue reading Premiere Finds A New Home
Thursday saw another poor day of trading for the media sector, as the threat of a US led military strike against Iraq in the New Year continued to weigh heavily on sentiment.On the corporate news-front, Pearson and Reuters were seen in focus as the Guardian, the Independent, the Financial Times, the Times and Reuters took… Continue reading Sharewatch
Online advertising spending growth will outpace growth in total US media spend in 2003, according to a white paper from eMarketer. The Media Spending Outlook produced in conjunction with the Interactive Advertising Bureau (IAB) predicts that overall ad expenditure will increase by 4.7% next year. This estimate is in line with a number of recent… Continue reading Online Media Helps To Fuel Ad Recovery
Advertising to children should be regulated by a voluntary code of practice, according to new research from the Chartered Institute Of Marketing (CIM).The latest quarterly Marketing Trends Survey found that 76% of senior marketers believe that a code of practice for advertisers is the best way forward, while 46% approve of Government legislation to regulate… Continue reading Advertising To Children Should Be Voluntarily Regulated
Service availability is no longer a major impediment to the growth of broadband in the US but the majority of internet users are yet to be convinced of the merits of switching to high-speed services. A new survey from InStat/MDR has revealed that less than one in ten dial-up internet subscribers are unable to access… Continue reading Broadband Providers Must Change Strategy To Woo Subscribers, Says InStat/MDR
Fox Kids Europe has secured computer software group, Infogrames, as the sponsor of its new sports series Jam Hot.The new programme, which is aimed at 8 to 12 year-olds, will showcase extreme sports such as snowboarding, skateboarding, BMX-ing, in-line skating and extreme skiing.The three-minute show will run at peak times from January 2003 and be… Continue reading Fox Announces New Sponsor For Sports Series
