ITV Digital’s liquidators, Grant Thornton, have received a massive backlash from the pay station’s former customers after announcing they would be seeking the return or payment for the set top boxes (see ITV Digital Liquidators To Retrieve Set Top Boxes).The move has sparked a lively debate amongst box owners and a fresh wave of bad… Continue reading ITV Digital Administrators Face Public Outcry
ITV has signalled its entrance into the interactive television advertising market after securing BT as the sponsor of the new interactive Who Wants To Be A Millionaire show.The new service, which allows viewers to play along with the programme, will feature the strapline: “powered by BT”. Viewers will be able to compare their progress with… Continue reading BT To Sponsor Interactive Millionaire Show
Online ads are becoming more dynamic and using more rich-media formats to tackle declining click-through rates, according to the latest ad serving trend report from digital solutions company, Double-Click.According to the report, rich media useage drew 23.22% of all ads in Q3, up from 17.29% in Q1. The report states: “Rich media has been shown… Continue reading DoubleClick Report Reflects Strength Of Rich Media
Second half advertising levels have showed continued, modest growth at regional newspaper group, Johnston Press, up by 2.8% in the five months to 30 November 2002.Ad revenues at the recently-acquired Regional Independent Media (RIM) grew by 1.1% during the period, the group said in a trading statement this morning.In both the continuing and acquired businesses,… Continue reading Johnston Press Sees FY Profits At Top End Of Estimates
The ASA has upheld complaints against a series of posters for Golden Wonder on the grounds that they link crisps with illegal drug culture.One of the ads, headlined “user”, featured a woman on a bicycle with three packets of Golden Wonder crisps. It stated: “This mother of two has a 34.5g a day Golden Wonder… Continue reading ASA Bags Golden Wonder For Linking Crisps With Drugs
JanuaryJanuary kicked-off with research from AC Nielsen and the Condé Nast Reader Survey suggesting that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001 (see Mags May Be… Continue reading End Of Year Round Up: Magazines
Television has overtaken direct mail to become the fastest growing advertising sector, according to the latest figures from the Advertising Association’s Quarterly Survey Of Advertising Expenditure.The figures, compiled by the World Advertising Research Centre, show that TV was the best performing medium during the third quarter of 2002, with adspend increasing by 9.3% year on… Continue reading AA Figures Show TV Is The Fastest Growing Ad Sector
ITV Digital’s liquidators, Grant Thornton, are set to undertake the mammoth task of contacting the platform’s 1 million former subscribers to request they give up their set top box or pay £39.99 to keep it.Grant Thornton is to contact each of the 1 million subscribers by post to inform them that the boxes were only… Continue reading ITV Digital Liquidators To Retrieve Set Top Boxes
The latest ABC results for national newspaper circulation reveal a relatively static period for the sector, which saw circulation decline slightly during November.The recently revamped Sunday Times saw the most significant upward movement in percentage terms, with circulation increasing by 3.2% month on month. The Daily Mirror, which recently emerged from a fierce coverprice war… Continue reading ABC National Newspaper Round-Up November 2002
Channel 4 has confirmed that it is set to report a profit for 2002 following a wave of job losses and stringent cost-cutting across the network (see Channel 4 Announces Most Radical Restructure In 20 Years).According to the Channel, the turn-around is due to a reduction in losses at its commercial arm, 4 Ventures, alongside… Continue reading Channel 4 To Return To Profit In 2002
