Insight Analysis: Bellwether Offers Little Comfort To Ad IndustryDespite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.Broadband Stimulates UK Internet MarketThere was a 9% rise in the number of… Continue reading On MediaTel Insight Today…
The underlying rate of inflation in the UK dropped to 2.7% in December, down from a four year high of 2.8% in the previous month, according to the latest figures from the Office Of National Statistics (ONS).The fall, which is though to be due to cheaper food and clothes counteracting higher petrol and housing prices,… Continue reading UK Inflation Stages Surprise Fall In December
IPC is expanding two teams within its weeklies sales division in an attempt to capitalise on the growing potential of the sector.The move will see the sales team for IPC’s celebrity magazine, Now, and the Solutions team, which handles advertorials, sponsorship and bespoke campaigns across the IPC tx and IPC Connect portfolio, bolstered with a… Continue reading IPC Bolsters Weeklies Ad Sales Teams
After compiling and analysing a broad selection of other high-profile predictions, eMarketer is forecasting that US advertising spend will grow by 4.7% in 2003. These comparative figures are shown below. It should be noted, however, that forecasters do not necessarily produce their figures on the same basis. In this selection all the data include TV,… Continue reading US Advertising Growth Comparisons From eMarketer
Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery. The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as… Continue reading INSIGHTanalysis: Bellwether Brings Mixed Message For Marketers
There was a 9% rise in the number of internet subscriptions in the UK between November 2001 and November 2002, according to the Office of National Statistics. The latest monthly update to the survey of ISPs revealed that total subscriptions increased by 0.4% in the space of a month and the index of internet connectivity… Continue reading Broadband Stimulates UK Internet Market
Oftel’s director general of telecommunications, David Edmonds, today confirmed the Competition Commission’s ruling that the UK’s four mobile phone operators will be have to dramatically reduce their call charges. The move, which has prompted a number of telephone companies to threaten a judicial review over prices, will require Vodafone, Orange, O2 and T-Mobile to cut… Continue reading Mobile Phone Operators Ordered To Cut Prices
The Bellwether report, issued today by the IPA, has dampened hopes for a recovery with one in four of the UK’s leading companies revising their budgets downwards during the final quarter of 2003. According to the report, total current marketing budgets were revised down for the second consecutive quarter. However, the drop was not as… Continue reading IPA Bellwether Report: Down But Not Out
The health of the advertising economy is closely related to corporate profitability and consumer spending. A number of industry observers have noted that during the recent advertising downturn, corporate profitability has been the weak factor in the economy, whilst consumer spending has been resilient. However, in a pan-European outlook for 2003, Merrill Lynch analysts say… Continue reading European Advertising Will Grow Despite Likely Consumer Spending Slip
US consumers are expected to spend $14.8 billion online during the first quarter of this year, a marginal increase on the same period in 2002, according to the latest figures from the Yahoo!/ACNielsen Internet Confidence Index. The spending forecast, whilst up 1.4% on Q1 2002, is down by 4.5% on the $15.5 billion spent by… Continue reading US Online Retail Spend To Nudge Up 1.4% In Q1, Finds Survey
