ISBA has today underlined the case for a Competition Commission review of the proposed merger of Carlton and Granada.A submission to the OFT outlines advertisers’ concerns over the impact that a merger would have on the market for airtime sales in the UK, and makes clear their belief that the proposals should be referred to… Continue reading ISBA Urges OFT To Block ITV Merger
The ASA has upheld complaints against a series of posters for Golden Wonder on the grounds that they link crisps with illegal drug culture.One of the ads, headlined “user”, featured a woman on a bicycle with three packets of Golden Wonder crisps. It stated: “This mother of two has a 34.5g a day Golden Wonder… Continue reading ASA Bags Golden Wonder For Linking Crisps With Drugs
US media spending in national and local media accelerated at a much faster pace in the third and fourth quarters of 2002, generating an overall growth rate of 2.5%, says the latest data from Jack Myers Report (JMR). “Strong performance in virtually all media sectors, especially driven by continued growth of electronic media and a… Continue reading Myers Is Positive Over US Adspend, 2.8% 2003 Growth Predicted
Tuesday was yet another miserable day for the media sector as stocks continued to fall after the announcement of a record UK trade deficit for October and continued bearish sentiment on Wall StreetCable & Wireless is unlikely to get any cheer this Christmas and continued to slide after it emerged that its Caribbean operation was… Continue reading Sharewatch
Although dial-up connections are still in the majority, broadband users in the US surf the web more intensively and are responsible for almost half of all the pages viewed, according to new research. comScore Media Metrix found that 46 million of the country’s 142.7 million internet users in October 2002 connected to the web via… Continue reading Broadband Users More Active Online, Says comScore
The latest figures from the Advertising Association (AA) show that UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery (see AA Figures Show TV Is The Fastest Growing Ad Sector).TV showed growth of 7.7% in constant currency, significantly above… Continue reading Feature: TV Leads UK Ad Recovery
ITV is under pressure from big brand advertisers threatening to withhold their ad spend as the proposed merger between Carlton and Granada edges nearer.According to the Media Guardian, Colgate-Palmolive has warned it may pull all its advertising from ITV in protest at the high prices, which many advertisers believe will be exacerbated by a merger.Media… Continue reading ITV Facing Heat From Advertisers As OFT Deadline Looms
Search targeted marketing group, Espotting Media, is building on the popularity of online advertising by expanding its European operations into Sweden, Denmark and Norway.The company has secured deals with Yahoo! and Lycos to distribute their ads in the new territories. Advertisers including Ebookers, Stepstone and media agencies Outrider and Mediaedge:cia have signed up.Earlier this year,… Continue reading ESpotting Expands Into Europe
Second half advertising levels have showed continued, modest growth at regional newspaper group, Johnston Press, up by 2.8% in the five months to 30 November 2002. Ad revenues at the recently-acquired Regional Independent Media (RIM) grew by 1.1% during the period (see Johnston Press Acquires RIM Newspaper Business), the group said in a trading statement… Continue reading Johnston Press Sees FY Profits At Top End Of Estimates
ITV Digital’s liquidators, Grant Thornton, have received a massive backlash from the pay station’s former customers after announcing they would be seeking the return or payment for the set top boxes (see ITV Digital Liquidators To Retrieve Set Top Boxes).The move has sparked a lively debate amongst box owners and a fresh wave of bad… Continue reading ITV Digital Administrators Face Public Outcry
