Cinema admissions during November totalled 16.5 million, representing a 12% year on year increase, according to the latest figures from the Cinema Advertising Association (CAA).Visits during November averaged 3.84 million per week and the box office chart was topped by two sequels; Harry Potter And The Chamber Of Secrets and the latest James Bond instalment;… Continue reading Harry Potter Works Magic On Cinema Admissions
Carlton Communications has secured Slim Fast as the sponsor of ITV1’s Wish You Were Here? and its daytime spin-off, Wish You Were Here? Today.The deal will see the Unilever brand sponsor the entire series of the travel show, which will run for six weeks on Tuesday nights at 7.30pm, before moving to a regular weekend… Continue reading Carlton And Granada Line Up New Sponsorship Deals
The Daily Telegraph has secured sponsorship deals for three of its Saturday tabloid supplements, which have been developed to coincide with the New Year holiday booking season.Each of the supplements will be promoted by ads in the Telegraph as well as with 300,000 banner ads on the travel.telegraph.co.uk website and in 3,000 posters in newsagents.The… Continue reading Telegraph Gets A Flying Start With Travel Deals
Ten Percent Increase In UK Business Failures In 2002The number of UK businesses which failed in 2002 was 9.8% higher than in 2001, according to figures from global business solutions company Experian.Western Europeans More Willing To Pay For Online ContentAlmost one fifth of internet users in western Europe are willing to pay for some online… Continue reading On MediaTel Insight Today…
Niall McKinney, who is currently head of marketing for IPC’s men and music titles, has been promoted to marketing director across the IPC Ignite! group.McKinney joined IPC in 2001 from digital agency Kerb, he previously worked in brand management for Proctor and Gamble, where he developed media strategy for the entire UK business.His appointment is… Continue reading IPC Ignite! Appoints McKinney As Marketing Director
The majority of websites for the UK’s top 100 companies are “wallowing in mediocrity”, according to the findings of the Interactive Bureau’s second annual Web Oscars survey.The study, carried out by web usability company, Porter Research, claims that an alarming number of top corporations treat their key online audiences “appallingly”, making it difficult for them… Continue reading Report Claims Top Corporate Websites Wallow In Mediocrity
Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement this morning. The market research group said that continuous and syndicated services have performed well,… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002
BSkyB is reportedly considering paying up to £1 billion to secure the rights to broadcast Premier League football matches, despite facing less competition from rivals. The £1 billion that BSkyB is believed to be willing to pay for the rights is only slightly less than the £1.1 billion that it paid in 2000 to broadcast… Continue reading BSkyB Could Pay Up To £1bn For Premiership Rights
The media sector saw slight gains across the board on Friday with the exception of BSkyB and Reuters, which fell 0.98% and 0.13% respectively.Elsewhere, Capital Radio was seen up 0.51% after chief executive, David Mansfield, declared that radio could claim 8% of the advertising market by the end of the decade in the group’s annual… Continue reading Sharewatch
