Week on week analysis of the media sector saw stocks extending gains almost across the board after some positive results and upgrades across the sector.ITV partners Carlton and Granada were seen in focus on news that they are to push ahead with an application for a merger to the Office Of Fair Trading. The stocks… Continue reading Sharewatch
Chris Banford, senior marketing executive at Northcliffe Newspapers and Joanne Willbraham, director of TNS Media, had the challenging task of convincing delegates at this year’s MRG Conference that there’s more to regional newspapers than stories about “cats up trees”.Banford presented the results of what he claimed to be the “most ambitious” audience page traffic study… Continue reading MRG Conference: Discovering The Reader Dynamic
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
Jean-Charles Decaux, who heads up Europe’s leading outdoor media company, has hinted at a move for rival group Maiden in a bid to increase his firm’s influence in the UK. JCDecaux has been hit by the general downturn in outdoor advertising and last month revealed that third quarter revenues were down 0.9% at E357 million… Continue reading Maiden Eyed By Outdoor Rival
COI head of media, Jeremy Found, used his keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry. He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get… Continue reading Media Research Has Never Been So Important, Says COI
In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest, Rigby called on researchers to put aside their territorial claims on what research they can offer… Continue reading MRG Conference: Media Research Is Too Parochial
The debt-laden cable companies, NTL and Telewest are moving closer to finalising restructuring deals that will ensure their survival in the current difficult market conditions. NTL admitted on Friday that it had not yet concluded its £7 billion debt-for-equity swap (see NTL Is Cleared For Reorganisation) but said that it expected to complete the refinancing… Continue reading NTL And Telewest Press Ahead With Refinancing Plans
Online leisure travel spending in the US is set to rise from $22.7 billion this year to $50 billion in 2007, according to Forrester Research. Airline tickets account for more than half of all sales and expenditure is predicted to increase from $12.8 billion in 2002 to $27.8 billion in five years time. Similarly, revenues… Continue reading Online Holiday Revenues Set To Double
The ongoing advertising downturn is forcing brands to scrutinise their marketing budgets, making it increasingly imperative for researchers to maximise media effectiveness and demonstrate return on investment.This was the argument put forward by BMRB International’s Christina Hyde at the MRG Conference in Budapest last week. Hyde argued that bringing different research databases together can greatly… Continue reading MRG Conference: Merging Data For Media Effectiveness
The European Commission has announced that it has begun a detailed investigation into the acquisition of Italian pay-TV company Telepiù by News Corporation. Two months ago and following protracted negotiations, Rupert Murdoch’s organisation agreed a deal to buy Telepiù from the French media giant Vivendi for E920 million (see News Corp Completes Telepiu Transaction). News… Continue reading EC To Investigate Telepiu Takeover
