In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest, Rigby called on researchers to put aside their territorial claims on what research they can offer… Continue reading MRG Conference: Media Research Is Too Parochial
The opening session of Thursday’s MRG Conference in Budapest saw managing partner of Naked Communications, Jon Wilkins, criticise the structure of some of the UK’s major advertising agencies for preventing media research from taking its place at the “top table”.Wilkins, who was offering his personal view on the state of the industry, told delegates that… Continue reading MRG Conference: Agency Structure Thwarts Media Research
Ray Kelly, ex-Chairman and CEO of Carat, has been appointed to the board of business to business agency, Just Media, as a non-executive director.Kelly, who is also a non-executive director of London Weekend Television, has over 35 years experience in the ad industry. He became Chairman & CEO of Carat UK in 1990 and oversaw… Continue reading Just Media Appoints Carat’s Ex-CEO To The Board
Internet service providers have been keen to promote high-speed access as the major benefit of the broadband revolution. However, a new report from an influential think-tank has cast doubt on this policy and advised marketers to alter their strategy. The Work Foundation carried out research among broadband subscribers in London and Leeds and concluded that… Continue reading High-Speed Is A ‘Red Herring’, Says Internet Study
The Daily Mail and General Trust Group is preparing itself for an all-out battle as Northern and Shell, parent company of the Express titles, plans to launch a free London paper (see Desmond Plans To Launch New Evening Paper For London) to rival the Metro and Evening Standard.Peter Williams, the finance director of the DMGT,… Continue reading DMGT Poised For Desmond Offensive
At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital
Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat
Audience figures for Celebrity Big Brother have fallen to an average of 4.2 million, a considerable drop from the last series.Although the current run had a promising start, with a peak audience of 7.2 million and considerable coverage in the red-tops, the format’s popularity seems to be faltering. Commentators have suggested that the show has… Continue reading Celebrity Big Brother Suffers From Reality TV Fatigue
In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest on Thursday morning, Rigby called on researchers to put aside their territorial claims on what research… Continue reading MRG 2002: Describe The Wine Don’t Count the Bottles
