Strong sales of Sony’s PlayStation 2 console look set to boost revenues for Future Network, publisher of the Official UK PlayStation 2 Magazine, according to analysts at Merrill Lynch. Experience from the original PlayStation console shows that Future sold around one magazine for every ten consoles sold; Sony has just announced that ten million PlayStation… Continue reading Strong PlayStation 2 Sales To Boost Future Network Revenues
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Vivendi Universal has decided to take up its option and buy BT’s 26% stake in Cegetel, giving it 70% control of the French telecoms group. Jean-René Fourtou, Chairman and CEO of Vivendi, said yesterday that the company had sufficient funds to match Vodafone’s E4 billion bid for the shareholding. Under a binding agreement, Vivendi had… Continue reading Vivendi Swoops For Cegetel Stake
The ASA has censured a series of press ads for internet service provider, Easynet, on the grounds that they condone violent and anti-social behaviour.One of the ads, which appeared in the Evening Standard, featured a man being punched in the face by another man and was headlined: “When your MD finds out you’re spending up… Continue reading ASA Gives Anti-Social Easynet Ads The Boot
The media sector was under pressure on Tuesday following the broader London equity market downwards, after a downbeat forecast from Barclays knocked investors confidence in a sustained rally.Reuters was the sector’s big story, after reportedly announcing a wave of job cuts at its broking subsidiary. Cazenove downgraded the group to hold from buy and the… Continue reading Sharewatch
US radio advertising revenue growth remains strong, with the combined total sales for October rising by 13%, according to the latest figures from the US Radio Advertising Bureau (RAB). National spend continues to lead the way with a 23% growth on October 2001, whilst local revenue rose by 10%. This is the second consecutive month… Continue reading US Radio Revenue Maintains Strong Growth, Up 13% In October
With last week’s MRG Conference in Budapest still fresh in everyone’s minds, Media Planning Group’s Denise Turner considers how far the media research industry has come and what lessons it still has to learn.I had the good fortune to spend most of last week in the lovely city of Budapest, the setting for this year’s… Continue reading NewsLine Column: What Now For Media Research?
The NRS audience accumulation initiative could fundamentally change the planning and buying of national press in the UK, according to director of NOP’s media division, Alan Higgs.Addressing delegates on Friday afternoon’s session of the MRG Conference in Budapest, Higgs explained that the planning and buying of national press ad campaigns is currently largely based upon… Continue reading MRG Conference: Readership Data Will Never Be The Same
John Stockley and Tim Farmer from Ipsos-RSL showed Friday afternoon’s MRG Conference what existing industry surveys can tell us about emerging technologies.They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implications this would have on media consumption.The benefits of using existing industry surveys to understand this, Stockley argued,… Continue reading MRG Conference: It’s Radio on Your TV
The Barclay brothers are out of the bidding for SMG’s Herald group of newspapers, according to press reports. It is understood that there are now only two suitors left in the running for the Scottish titles – US group Gannett, owner of Newsquest in the UK, and Independent News & Media, publisher of the Independent… Continue reading Barclay Brothers Said To Be Out Of Herald Bid
David McEvoy, JCDecaux’s marketing director, delivered the final paper at the MRG Conference in Budapest on Friday afternoon with a Pathé news reel from Britain in 1952.Fifty years ago Mills and Rockley (later to become Mills & Allen), which was taken over by JCDecaux, conducted a travel survey to assess the coverage and frequency outdoor… Continue reading MRG Conference: Nothing Wrong in Nottingham?
