ITV is under pressure from big brand advertisers threatening to withhold their ad spend as the proposed merger between Carlton and Granada edges nearer.According to the Media Guardian, Colgate-Palmolive has warned it may pull all its advertising from ITV in protest at the high prices, which many advertisers believe will be exacerbated by a merger.Media… Continue reading ITV Facing Heat From Advertisers As OFT Deadline Looms
Although dial-up connections are still in the majority, broadband users in the US surf the web more intensively and are responsible for almost half of all the pages viewed, according to new research. comScore Media Metrix found that 46 million of the country’s 142.7 million internet users in October 2002 connected to the web via… Continue reading Broadband Users More Active Online, Says comScore
Search targeted marketing group, Espotting Media, is building on the popularity of online advertising by expanding its European operations into Sweden, Denmark and Norway.The company has secured deals with Yahoo! and Lycos to distribute their ads in the new territories. Advertisers including Ebookers, Stepstone and media agencies Outrider and Mediaedge:cia have signed up.Earlier this year,… Continue reading ESpotting Expands Into Europe
ITV Digital’s liquidators, Grant Thornton, have received a massive backlash from the pay station’s former customers after announcing they would be seeking the return or payment for the set top boxes (see ITV Digital Liquidators To Retrieve Set Top Boxes).The move has sparked a lively debate amongst box owners and a fresh wave of bad… Continue reading ITV Digital Administrators Face Public Outcry
ITV has signalled its entrance into the interactive television advertising market after securing BT as the sponsor of the new interactive Who Wants To Be A Millionaire show.The new service, which allows viewers to play along with the programme, will feature the strapline: “powered by BT”. Viewers will be able to compare their progress with… Continue reading BT To Sponsor Interactive Millionaire Show
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission. The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday. SMG put its… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
UK advertising expenditure grew by 3.6% during the third quarter of the year, or 2.0% after adjusting for inflation, with television currently leading the recovery, according to the latest figures from the Advertising Association (AA). TV showed growth of 7.7% in constant currency, significantly above the combined average of 2.0%. Only direct mail managed a… Continue reading UK Advertising Grows 3.6% In Q3, Says Ad Association
National sports radio station talkSPORT has secured the Daily Telegraph as the sponsor of its financial bulletins, in one of the biggest deals in the station’s history.The sponsorship will run from January 2003 to March 2004 and will see the Daily Telegraph sponsor all of the financial bulletins in the No-Nonsense Sports Breakfast with Mike… Continue reading talkSPORT Teams Telegraph With Financial Bulletins
UK advertising growth is likely to be muted over the next three years, with other European countries overtaking the UK after 2003. This is according to a new set of forecasts from Zenith Optimedia. The group says that UK growth will be 2.1% next year in current currency, outperforming a 1.8% European average, but this… Continue reading European Advertising Forecasts From Zenith Optimedia
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission.The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday.SMG put its publishing division… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
