John Stockley and Tim Farmer from Ipsos-RSL showed Friday afternoon’s MRG Conference what existing industry surveys can tell us about emerging technologies.They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implications this would have on media consumption.The benefits of using existing industry surveys to understand this, Stockley argued,… Continue reading MRG Conference: It’s Radio on Your TV
Guardian Media Group has announced that it is to move Jazz FM’s sales operation from Clear Channel Radio Sales (CCRS) to Chrysalis. CCRS was only acquired last month (see GMG Set To Consolidate Radio Ad Sales) but is to be sold on to Radio Investments Limited, in which GMG is a major shareholder. Chrysalis will… Continue reading Chrysalis To Represent All GMG Stations
After two years of decline, US online advertising will experience positive growth in 2003, says a study from eMarketer. However, analysts are warning that the recovery will be slow and protracted. According to the newly-released Interactive Marketing: Stats, Strategies and Trends report, online adspend is set to fall by 11.5% to $6.38 billion in 2002.… Continue reading Internet Advertising On The Rebound, Says eMarketer
David McEvoy, JCDecaux’s marketing director, delivered the final paper at the MRG Conference in Budapest on Friday afternoon with a Pathé news reel from Britain in 1952.Fifty years ago Mills and Rockley (later to become Mills & Allen), which was taken over by JCDecaux, conducted a travel survey to assess the coverage and frequency outdoor… Continue reading MRG Conference: Nothing Wrong in Nottingham?
A merger of the two leading pay-television operators in Spain has been given the go-ahead by the country’s Government, according to a report in the Financial Times. Via Digital will be joined with Canal Satellite Digital creating a group with an 80% market share of the pay-TV sector. Via Digital is owned by telecoms group… Continue reading Spanish Pay-TV Groups Given Merger Go-Ahead
On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage
The growth of cross media advertising is being hampered by research companies’ failure to demonstrate its effectiveness, according to head of Emap Insight, Jason Brownlee.Delivering Friday’s soap box session at the MRG Conference in Budapest, Brownlee attacked media researchers for being too “rigid” both in their thinking and their internal organisation to create the “innovative”… Continue reading MRG Conference: Bad Research Thwarts Cross Media Activity
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media and… Continue reading MRG Conference: Daily Life Study Gets Digital
COI head of media, Jeremy Found, used his Keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry.He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get media… Continue reading MRG Conference: Research Has Never Been So Important
