December brought a flurry of prognostications from the world’s leading advertising forecasters, all predicting a return to positive growth globally in 2003. An INSIGHT-compiled consensus of this latest round of figures puts worldwide ad growth at 3.4% this year, following a 0.2% consensus rise in 2002 (see Insight Analysis: Global And Regional Advertising Forecast Comparisons).… Continue reading Insight Analysis: Media Healthcheck – December 2002
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The merger of Carlton and Granada to form a single ITV would not be detrimental to advertisers, according to the UK’s largest media buying agency Carat. Regulators are expected to scrutinise the proposed £2.6 billion merger (see Carlton/Granada Move Closer To £2.6bn Single ITV Company), following concerns that a combined Carlton and Granada – controlling… Continue reading Carlton And Granada Merger Gets Agency Backing
US radio advertising revenue is forecast to grow by 5.3% in 2003, with national advertising continuing to out-pace local, according to analysts at Merrill Lynch. This is an outperformance of the broader advertising market forecast, for which Merrill predicts 4.0% growth, and is a slight increase on the 5.2% 2003 growth that the broker forecast… Continue reading US Radio Advertising Set For 5.3% Growth In 2003, Says Merrill Lynch
The perception that broadband services are too expensive to inspire mass adoption is supported by a new study from Reed Electronics Research. Following analysis of fourteen European countries, it was found that the ‘trigger’ price necessary to encourage widespread take-up of broadband was E39 or £25 per month. As a point of reference, BT’s standard… Continue reading Broadband Prices Must Come Down, Says Study
Gannett has emerged as the successful suitor to SMG’s publishing division, with an offer that values the titles at £216 million, the two groups announced during the Christmas period. US group Gannett, owner of the Newsquest regional newspaper group in the UK, had all but secured the deal in December when reports emerged that SMG… Continue reading Gannett Secures SMG Publishing Deal For £216m
The media sector remained under pressure as a US led military attack against Iraq looks more and more likely. Volumes are expected to be thin as the market will close at 12pm today.On the corporate news-front, SMG was in focus on news that it will not be selling its newspaper business to the Barclay Brothers… Continue reading Sharewatch
JanuaryOutdoor got off to a shaky start in 2002 with the latest figures from Blade showing that revenue for the sector was down by 2.5% in 2001. However, it was predicted that the outdoor industry would rise out of the downturn with 4% growth in 2002 (see Outdoor Revenue Falls But Outlook Is Positive). Maiden… Continue reading End Of Year News Round-Up: Outdoor
The NewsLine team would like to wish you all a very merry Christmas and a happy New Year.NewsLine will be taking a break over the festive season, but will return on 2 January with the latest media news and comment. Early in the New Year we will bring you the final figures for 2002 from… Continue reading Merry Christmas From NewsLine
The year began with good news for the cinema industry as the Cinema Advertising Association (CAA) revealed that 2001 was a record year for both admissions and box office takings. The CAA estimated that the number of cinema screens in the UK, at 3,248, was the highest total since 1959.The sector also saw advertising revenue… Continue reading End Of Year News Round-Up: Cinema
The media sector remained under pressure as a US led military attack against Iraq looks more and more likely.On the corporate news-front, Carlton was in focus on news John Rudofsky has resigned as head of corporate affairs. The stock was seen down 1.27%. Elsewhere, Granada was also under pressure, shareholders may be cheered by news… Continue reading Sharewatch
