The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever.The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward to… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever
Granada has secured Coca Cola as the sponsor of the second series of Ant & Dec’s Saturday Night Takeaway, which begins on ITV1 this weekend.The deal, believed to be worth around £500,000, includes broadcast sponsorship of the prime-time show, as well as branding on the www.itv.com/takeaway website and a licensing agreement.Coca Cola has designed a… Continue reading Granada Partners Coca Cola With Saturday Night Takeaway
Radio has long been regarded as the grandfather of British broadcasting. However, the ageing stereotype of radio listeners planting themselves in front of the wireless for an evening’s entertainment could be numbered, with new analysis of RAJAR data from the RAB showing that more and more people are turning to digital TV, the internet and… Continue reading Feature: Radio Makes Waves With New Technology
The slowdown in the market information industry during the second half of last year has resulted in organic turnover at Taylor Nelson Sofres (TNS) coming in more or less flat for the year, the company announced in a trading statement.The market research group said that continuous and syndicated services have performed well, with the exception… Continue reading Taylor Nelson Sofres Sees Flat Revenues In 2002
Maiden has secured a deal that will see BBC News 24 broadcast across its Transvision Network of screens in London train stations, after ITN decided not to renew its contract with the group.The giant LED screens, which are on display at Victoria, Euston and Liverpool Street stations, will begin broadcasting BBC News 24 this week.The… Continue reading Maiden Secures BBC News 24 For Transvision Network
Online search engine Ask Jeeves has announced that it is to ban banner ads on its US site and will instead rely on sponsored searches for revenue.The move follows Ask Jeeves’ decision to ban pop-up ads and interstitials earlier last year. Steve Berkowitz, president of Ask Jeeves web properties, reassured advertisers: “Though we’re removing barriers… Continue reading Ask Jeeves Drops Banners For Sponsored Searches
The number of text messages sent in one day topped 100 million for the first time on New Year’s Day, as record numbers of mobile phone users sent SMS greetings to friends and relatives.The latest figures from the Mobile Data Association (MDA) show that 102 million person to person text messages were sent across the… Continue reading Record Breaking New Year Texts Top 100 Million
Insight Analysis: 2002 Financial Year ReviewA round-up of financial developments on the UK and international media scene during the past year.NAA See Revenue Growth Momentum For US NewspapersUS newspaper advertising could grow by as much as 6.1% this year, according to a high-end forecast from the Newspaper Association of America (NAA).Online Consumer Trust Builds In… Continue reading On MediaTel Insight Today…
Sales of DAB digital radios increased by 165% in 2002 and look set to more than double in 2003, according to the Digital Radio Development Bureau (DRDB).Around 75,000 DAB products went on sale in the run up to Christmas and a study carried out by the DRDB shows that almost all of them were sold,… Continue reading Sales Of DAB Digital Radios Boom In 2002
The Chartered Institute Of Marketing (CIM) has delivered further bad news to the UK marketing industry by claiming that sales targets for 2003 are some of the most cautious ever. The research suggests that the marketing industry, which has been hit by a flurry of downgraded forecasts and bearish sentiment, has little to look forward… Continue reading CIM Claims 2003 Sales Targets Are The Most Cautious Ever
