The growth of cross media advertising is being hampered by research companies’ failure to demonstrate its effectiveness, according to head of Emap Insight, Jason Brownlee.Delivering Friday’s soap box session at the MRG Conference in Budapest, Brownlee attacked media researchers for being too “rigid” both in their thinking and their internal organisation to create the “innovative”… Continue reading MRG Conference: Bad Research Thwarts Cross Media Activity
A merger of the two leading pay-television operators in Spain has been given the go-ahead by the country’s Government, according to a report in the Financial Times. Via Digital will be joined with Canal Satellite Digital creating a group with an 80% market share of the pay-TV sector. Via Digital is owned by telecoms group… Continue reading Spanish Pay-TV Groups Given Merger Go-Ahead
BARB’s research director, Tony Wearn, took the podium on the final day of this year’s MRG Conference in Budapest to update delegates on the state of the new methodology.Wearn began by conceding that the introduction of the new BARB methodology had encountered more “teething problems” than had been anticipated. He reminded industry figures that the… Continue reading MRG Conference: New BARB The Story So Far
Nic Jones, director of Brightspace, introduced his company’s medium to the MRG Conference in Budapest on Friday afternoon.Jones claimed that digital ambient is the fastest growing medium in the UK. It targets members of the café and leisure society, identified by Billets Consultancy as at its “highest ever level”, by means of in venue screen… Continue reading MRG Conference: Gauging The Effects Of A New Medium
The media and advertising markets remain fairly ‘challenging’ at present, with little good visibility beyond the end of the year in the UK. In the States, recent figures have been a bit more positive, with Q3 data and forecasts both indicating an upturn. US third quarter adspend rose by 3.8% overall, according to Nielsen Monitor-Plus.… Continue reading Insight Analysis: Media Healthcheck – November 2002
The Communications Bill will create larger media owners which can use their power to force agency groups to work together to produce better research, according to Carlton TV’s marketing director, Fran Cassidy.Delivering her Keynote speech at this year’s MRG Conference in Budapest, Cassidy warned researchers that media planners could turn to “blander” research tools as… Continue reading MRG Conference: Media Mergers Will Create Better Research
After two years of decline, US online advertising will experience positive growth in 2003, says a study from eMarketer. However, analysts are warning that the recovery will be slow and protracted. According to the newly-released Interactive Marketing: Stats, Strategies and Trends report, online adspend is set to fall by 11.5% to $6.38 billion in 2002.… Continue reading Internet Advertising On The Rebound, Says eMarketer
The need to stay in touch with consumers is “essential” as the magazine sector becomes increasingly overcrowded, according to IPC Southbank’s consumer and knowledge manager, Amanda Wigginton and director of NOP Media, Graham Williams.Speaking on the final day of this year’s MRG Conference in Budapest, the pair introduced delegates to IPC’s latest consumer and brand… Continue reading MRG Conference: Insight Is Key To Building Brands
The IPA’s research director, Lynne Robinson, admitted at this year’s MRG Conference in Budapest that 2002 has been a poor year in terms of joint industry media research contracts.Delivering the final soap box session of the conference, she said: “Almost all industry contracts have ranged from being in complete turmoil to coming under fire from… Continue reading MRG Conference: Joint Media Research Contracts Under Fire
On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage
