National sports radio station talkSPORT has secured the Daily Telegraph as the sponsor of its financial bulletins, in one of the biggest deals in the station’s history.The sponsorship will run from January 2003 to March 2004 and will see the Daily Telegraph sponsor all of the financial bulletins in the No-Nonsense Sports Breakfast with Mike… Continue reading talkSPORT Teams Telegraph With Financial Bulletins
Channel 4 has confirmed that it is set to report a profit for 2002 following a wave of job losses and stringent cost-cutting across the network. According to the Channel, the turn-around is due to a reduction in losses at its commercial arm, 4 Ventures, alongside a 4.5% boost in advertising revenues driven by record… Continue reading Channel 4 Set To Return To Profit
The proposed takeover of SMG’s publishing unit by the regional newspaper group, Newsquest has been referred to the Competition Commission.The Competition Minister Melanie Johnson took the decision after Gannett, the parent company of Newsquest, applied for permission to acquire the titles, which include The Herald, Sunday Herald and Scotland on Sunday.SMG put its publishing division… Continue reading Gannett Bid For SMG Titles Referred To Competition Authorities
The global advertising communications company Interpublic is forecasting that 2003 revenues will come in flat compared to this year. Speaking at the UBS Warburg Media Conference in New York, chairman and CEO John Dooner admitted that 2002 had been a difficult year but he is hopeful that better times are ahead. Zenith Optimedia foresees 2.9%… Continue reading Interpublic Says That 2003 Will Be Flat
As radio listening becomes more sophisticated the demands on the existing system of audience measurement are increasing. With this in mind, RAJAR’s managing director, Jane O’Hara, looks back over ten years of RAJAR and considers what the future holds for radio audience measurement.With only a few weeks to go until 2003 begins one could be… Continue reading NewsLine Column: Ten Years Of RAJAR
Global advertising is set to grow by 2.9% in 2003, as an upswing that began in the latter half of this year continues into the next. This forecast will be delivered to a UBS Warburg media conference in New York today by Zenith Optimedia chief executive John Perriss, according to reports. Zenith says that it… Continue reading Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003
Zenith Optimedia today released a new set of world advertising expenditure forecasts, predicting a 2003 global growth of 2.9% in current currency and 1.0% in constant currencies (see Zenith Optimedia Predicts 2.9% Global Ad Growth In 2003). The full figures from Zenith’s report are included here. They show that Europe is currently lagging behind other… Continue reading World Advertising Forecasts From Zenith Optimedia
The tough market conditions affecting UK business over the last year have hit advertising and marketing budgets more than other areas of expenditure, according to a new survey from Continental Research. The report finds that two-thirds of the UK’s 1.1 million businesses have made cutbacks on their original spending plans over the past year, with… Continue reading Advertising & Marketing Hit Most By UK Business Downturn
Regional newspapers are the most popular medium for UK businesses to market themselves, according to Continental Research‘s Autumn 2002 E-Commerce Report, which is launched today. The survey shows that over half a million businesses currently use the regional press for their advertising and that it is especially favoured by small and medium-sized businesses, as shown.… Continue reading UK Business Favours Regional Press For Marketing
Shares in Cable & Wireless fell by almost 50% in early trading as news spread that the ailing telecoms group needs to find £1.5 billion after being downgraded to junk status. Moody’s, the credit rating agency, downgraded the stock on Friday triggering a clause in a contract signed with Deutsche Telekom when C&W’s sold its… Continue reading C&W Stock Nosedives Following Downgrade
