Advertising revenues at Associated Newspapers fell by 9.6% during the year to 29 September 2002, contributing to a fall in operating profit from £83 million in 2001 to £80 million this time. However, the Daily Mail and Mail On Sunday titles both increased their share of the national newspaper market, despite their cover price increases… Continue reading DMGT Sees National Newspaper Revenues Up 5% By Christmas
As the Christmas shopping season swings into full gear, the Government has announced that it is to spearhead a campaign to reassure consumers that it is safe to buy presents online. A report out this week said that, out of the ten markets studied, the UK had the highest browser to buyer conversion rate with… Continue reading Government Seeks To Allay Online Shopping Fears
Advertising group WPP has confirmed that it has bought the Italian agency Media Club for an undisclosed sum. The deal, which is subject to competition authority clearance, will result in Media Club becoming part of WPP’s Mediaedge:cia operations in Italy. Media Club is based in Milan and Rome and is the country’s leading independent media… Continue reading WPP Acquires Top Italian Agency
ITV News Channel has achieved its highest audience yet with the Roma vs. Arsenal football match, which achieved peak audiences of over 1 million last night.The match provided the recently launched channel with a 8.96% audience share in the 7.45 to 9.30pm viewing slot. It also helped the news channel to its highest recorded audience… Continue reading ITV News Scores With Champions League Football
At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester
BT has announced a partnership with MSN, which will see the two groups co-market internet access via BT broadband and Microsoft’s new internet service MSN 8.The deal makes BT Microsoft’s first major European distributor for MSN 8, the new multimedia email product, which has been developed to challenge AOL’s dominance in the market. MSN 8… Continue reading BT and MSN Announce Marketing Partnership
UK television is currently undergoing fundamental change as it is forced to react to the advance of technology and twenty-first century viewing habits. Predicting the future is no easy task but a new report has outlined some of the challenges faced by the industry and speculates on how the broadcasting landscape will look in the… Continue reading Insight Analysis: TV Industry Looks To The Future
BBC Worldwide has secured a deal with NTL, which will see it producing a weekly special edition of the Radio Times especially tailored for cable customers.The magazine will be delivered weekly to NTL subscribers from next January and replaces the monthly NTL Guide which will fold in December. The new edition will include the usual… Continue reading New Radio Times Format For NTL Customers
AOL has launched a range of interactive service on Sky Active, including instant messaging, email, headline news, sport and weather.Sky viewers will be able to access AOL’s service via remote control while watching Sky TV programmes. AOL voiced its interest in entering the digital television market, along with Lycos earlier this year (see UK Internet… Continue reading AOL Launches Interactive TV Service On Sky Digital
A new report has offered an optimistic prognosis for the US advertising industry by claiming that 2003 will see a significant increase in spending. The forecast, Outlook for Advertising and Media is produced by financial information specialist Global Insight. It claims that all media types will experience a recovery in advertising sales in the next… Continue reading US Advertising Market To Grow By 6% In 2003, Says Report
