Yahoo! UK & Ireland has restructured its sales department with the appointment of Alex Khan as head of agency sales and Seamus Hunn as head of client services.Khan, who joins from Silicon Media Group, where he was international business development manager, will work to maximise revenue for Yahoo! through interactive specialist and strategic agency planning.In… Continue reading Yahoo! Restructures Sales Team With New Appointments
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year.Analysts at Merrill Lynch say that ITV’s share of the market will fall from an expected to 53.6% this year to… Continue reading ITV’s Market Share Could Fall During 2003
SMG is understood to have reopened the bidding for its Herald collection of newspaper and magazine titles after US group, Gannett, reportedly attempted to renegotiate its agreed £215 million offer (see Newsquest Favourite To Take Over Herald Titles). Reports claim that after becoming the preferred bidder, Gannett attempted to lower its offer price by £12… Continue reading SMG Reopens Herald Auction, Say Reports
Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide. The company predicts that in a post-9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003
Marketing spend is expected to rise in most major countries next year, according to a new report from the French advertising group Havas. The study produced in conjunction with the London Business School has predicted that expenditure in the UK will grow 5.3% next year after a 4.2% rise in 2002. Above-the-line advertising (press, television,… Continue reading Marketing Budgets To Rise In 2003, Says Study
ITV’s share of the television advertising market is set to drop by two percentage points next year, as around 70% of the Network’s advertisers renegotiate their new annual contracts at the end of this year. This is according to a new set of estimates from Merrill Lynch. Analysts at Merrill say that ITV’s share of… Continue reading ITV’s Market Share To Fall 2% Points In 2003, Says Merrill Lynch
A price war could see the value of the voice services market in Western Europe fall from E185 billion to E170 billion in the next five years, warns telecoms consultancy Analysys. In a new report, The Future for Fixed-Mobile Substitution: options for fixed and mobile operators, Analysys claims that a price war would result in… Continue reading Voice Price War Would Cost €15 Billion, Says Analysys
The internet advertising market in the UK is set to stage a rather spectacular comeback next year, if new forecasts from Initiative Media prove correct. The media agency is predicting that web advertising revenue will soar by 47.9% in 2003, following the 15.7% decline of this year. By comparison, OMD UK – another media buying… Continue reading UK Advertising Forecasts From Initiative Media
Almost half of all UK households now have access to the internet, according to the Q3 Expenditure and Food Survey from the Office of National Statistics (ONS). The number of online homes increased by approximately 300,000 in the three months to September 30 and now stands at 11.4 million, equivalent to 46% of all UK… Continue reading Home Internet Usage Still Growing
The number of multi-channel television subscribers in the UK increased by 2.8% between Q2 and Q3 this year, with the growth largely driven by BSkyB, according to the latest statistics from the Independent Television Commission (ITC). More than 11 million households are now multi-channel, with penetration rising from 43.8% in Q2 to 45.0% in Q3.… Continue reading UK Multi-Channel TV Sector Grows By 2.8% In Third Quarter
