Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital
The Evening Standard has appointed former Marks & Spencer advertising chief, Matthew Chambers, as brand controller and has overhauled its ad sales department in a bid to stem declining advertising revenues.Chambers will report directly to Mike Anderson, the new managing director at the evening daily, who is overseeing the restructuring. He will work alongside ex-CIA… Continue reading Evening Standard Overhauls Ad & Sales Team
At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester
The Marketing and Sales Standards Setting Body (MSSSB) has announced details of its first project, which aims to create national standards in marketing education and greater clarity in the field.The MSSSB was set up in September in conjunction with the Department for Education and Skills (DfES) with the aim of providing greater accountability and clarity… Continue reading New Marketing Body To Set National Standards
Chrysalis Radio has announced Jane Moore, who is best know for her weekly column in The Sun, will co-host the breakfast show when the station relaunches in January.Moore has 17 years experience in national newspapers and prior to starting her column at The Sun she was women’s editor for the red-top. She has also presented… Continue reading Jane Moore To Join LBC Breakfast Show
Mark Thompson, chief executive of Channel 4, has admitted the departure of Brookside from peak time schedules will leave a “big gap” at the channel, but pledged not to fill it with another soap.Speaking at yesterday’s Regional TV Conference in Salford, Thompson commented: “The move of Brookside means that we’ve now got quite an urgent… Continue reading Brookside’s Departure Leaves Hole At Channel 4
Advertising revenues at Associated Newspapers fell by 9.6% during the year to 29 September 2002, contributing to a fall in operating profit from £83 million in 2001 to £80 million this time. However, the Daily Mail and Mail On Sunday titles both increased their share of the national newspaper market, despite their cover price increases… Continue reading DMGT Sees National Newspaper Revenues Up 5% By Christmas
Media stocks continued their bullish course on Wednesday, despite the bearish sentiment of the chancellor’s pre-budget proposals, as investors were cheered by positive results.It was a busy day on the corporate newsfront; Granada posted results above analyst expectations (see Granada Unbowed Despite Fall In Profits) and brought in city heavyweight and chief executive of HBOS,… Continue reading Sharewatch
Advertising group WPP has confirmed that it has bought the Italian agency Media Club for an undisclosed sum. The deal, which is subject to competition authority clearance, will result in Media Club becoming part of WPP’s Mediaedge:cia operations in Italy. Media Club is based in Milan and Rome and is the country’s leading independent media… Continue reading WPP Acquires Top Italian Agency
BBC Radio One’s breakfast show, hosted by Sara Cox, has been investigated by broadcasting watchdogs after accidentally playing a cocaine-snorting sequence on a record by Eminem.The Broadcasting Standards Commission launched an investigation after a breakfast show listener complained about the incident in May.However, they decided to take no further action after the BBC said the… Continue reading BSC Puts BBC Breakfast Show Under Pressure
