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Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat

Ray Kelly, ex-Chairman and CEO of Carat, has been appointed to the board of business to business agency, Just Media, as a non-executive director.Kelly, who is also a non-executive director of London Weekend Television, has over 35 years experience in the ad industry. He became Chairman & CEO of Carat UK in 1990 and oversaw… Continue reading Just Media Appoints Carat’s Ex-CEO To The Board

The Daily Mail and General Trust Group is preparing itself for an all-out battle as Northern and Shell, parent company of the Express titles, plans to launch a free London paper (see Desmond Plans To Launch New Evening Paper For London) to rival the Metro and Evening Standard.Peter Williams, the finance director of the DMGT,… Continue reading DMGT Poised For Desmond Offensive

Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought bang up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media… Continue reading MRG Conference: Daily Life Study Gets Digital

Audience figures for Celebrity Big Brother have fallen to an average of 4.2 million, a considerable drop from the last series.Although the current run had a promising start, with a peak audience of 7.2 million and considerable coverage in the red-tops, the format’s popularity seems to be faltering. Commentators have suggested that the show has… Continue reading Celebrity Big Brother Suffers From Reality TV Fatigue

In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest on Thursday morning, Rigby called on researchers to put aside their territorial claims on what research… Continue reading MRG 2002: Describe The Wine Don’t Count the Bottles

The ITC has received a request from British Sky Broadcasting (Sky) for consent to broadcast live and exclusive coverage of the Cricket World Cup in 2003. Rules for television coverage of listed events are set out in the ITC Code on Sports and Other Listed and Designated Events (revised January 2002). Part of the World… Continue reading Sky To Extend Cricket Coverage

The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest yesterday afternoon, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG 2002: Advertising Lacks Ethnic Diversity

Media research needs to be “slimmer and more effective” if it is to maintain its importance in the rapidly changing media environment, according to Publicis’ chief strategic officer, Derek Morris.Delivering the opening keynote lecture at this year’s MRG Conference in Budapest on Wednesday afternoon, Morris told delegates that the research industry had “lost its way”… Continue reading MRG Conference: Media Research Needs To Be Slimmer And More Effective

The media sector extended the week’s gains on Thursday, despite light volumes due to the Thanksgiving holiday in the US, although market confidence was dented by the terrorist attacks in Kenya.On the corporate newsfront, DMGT extended gains by 3.28% after releasing results which indicated a revival in the recession-battered advertising market. Granada and Carlton shares… Continue reading Sharewatch