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Mobile internet services attracted an average of 12 million page impression per day during November, according to the latest collective WAP figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators. This brings the total figure for November to 366 million page impressions, which represents a 5% growth per month in… Continue reading UK WAP Services Continue To Show Growth

Online advertising spending growth will outpace growth in total US media spend in 2003, according to a white paper from eMarketer. The Media Spending Outlook produced in conjunction with the Interactive Advertising Bureau (IAB) predicts that overall ad expenditure will increase by 4.7% next year. This estimate is in line with a number of recent… Continue reading Online Media Helps To Fuel Ad Recovery

Service availability is no longer a major impediment to the growth of broadband in the US but the majority of internet users are yet to be convinced of the merits of switching to high-speed services. A new survey from InStat/MDR has revealed that less than one in ten dial-up internet subscribers are unable to access… Continue reading Broadband Providers Must Change Strategy To Woo Subscribers, Says InStat/MDR

According to press reports, Premiere, the German pay-TV platform, has been sold to the private equity house Permira. The Financial Times claims that Permira will pay cash for a 70% stake in Premiere while the operator’s creditor banks take a 20% share as compensation in exchange for part of their E750 million in unpaid loans.… Continue reading Premiere Finds A New Home

Thursday saw another poor day of trading for the media sector, as the threat of a US led military strike against Iraq in the New Year continued to weigh heavily on sentiment.On the corporate news-front, Pearson and Reuters were seen in focus as the Guardian, the Independent, the Financial Times, the Times and Reuters took… Continue reading Sharewatch

Advertising to children should be regulated by a voluntary code of practice, according to new research from the Chartered Institute Of Marketing (CIM).The latest quarterly Marketing Trends Survey found that 76% of senior marketers believe that a code of practice for advertisers is the best way forward, while 46% approve of Government legislation to regulate… Continue reading Advertising To Children Should Be Voluntarily Regulated

Fox Kids Europe has secured computer software group, Infogrames, as the sponsor of its new sports series Jam Hot.The new programme, which is aimed at 8 to 12 year-olds, will showcase extreme sports such as snowboarding, skateboarding, BMX-ing, in-line skating and extreme skiing.The three-minute show will run at peak times from January 2003 and be… Continue reading Fox Announces New Sponsor For Sports Series

The Digital Radio Development Bureau (DRDB) is publicising the launch of what it claims to be the world’s first truly portable DAB digital radio.The radio, which has been developed and manufactured by Perstel UK, is smaller and lighter than a pack of cards and features a menu system that allows users to switch between DAB… Continue reading World’s First Portable Digital Radio Unveiled

Advertisers will single mindedly focus on the present rather than the future during 2003 and will move away from sustainability towards accountability, according to new research from Euro RSCG Worldwide.The company predicts that in a post 9:11 world concerned with terrorist threats and the prospect of war between the United States and Iraq, consumers will… Continue reading Advertisers Will Focus On The Present During 2003

Shazam, the mobile music recognition company, has announced plans to launch a new Songmail service to give consumers the chance to send and share music.The new service, which launches this spring, will allow mobile phone owners to send and share music over their phones via a 30-second audio clip. Shazam is hoping the new service… Continue reading Shazam Launches New Songmail Service