Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
Online leisure travel spending in the US is set to rise from $22.7 billion this year to $50 billion in 2007, according to Forrester Research. Airline tickets account for more than half of all sales and expenditure is predicted to increase from $12.8 billion in 2002 to $27.8 billion in five years time. Similarly, revenues… Continue reading Online Holiday Revenues Set To Double
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media and… Continue reading MRG Conference: Daily Life Study Gets Digital
Jean-Charles Decaux, who heads up Europe’s leading outdoor media company, has hinted at a move for rival group Maiden in a bid to increase his firm’s influence in the UK. JCDecaux has been hit by the general downturn in outdoor advertising and last month revealed that third quarter revenues were down 0.9% at E357 million… Continue reading Maiden Eyed By Outdoor Rival
Online consumer sales have increased by almost 10% in the past year, according to research carried out by Gfk. B2C revenues are expect to total E4.7 billion in 2002, up from E4.3 billion this year. However, average spend has remained stable and the rise in sales is due largely to the increase in the number… Continue reading New Shoppers Drive Up German E-Commerce Sales
COI head of media, Jeremy Found, used his Keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry.He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get media… Continue reading MRG Conference: Research Has Never Been So Important
The debt-laden cable companies, NTL and Telewest are moving closer to finalising restructuring deals that will ensure their survival in the current difficult market conditions. NTL admitted on Friday that it had not yet concluded its £7 billion debt-for-equity swap (see NTL Is Cleared For Reorganisation) but said that it expected to complete the refinancing… Continue reading NTL And Telewest Press Ahead With Refinancing Plans
Week on week analysis of the media sector saw stocks extending gains almost across the board after some positive results and upgrades across the sector.ITV partners Carlton and Granada were seen in focus on news that they are to push ahead with an application for a merger to the Office Of Fair Trading. The stocks… Continue reading Sharewatch
Chris Banford, senior marketing executive at Northcliffe Newspapers and Joanne Willbraham, director of TNS Media, had the challenging task of convincing delegates at this year’s MRG Conference that there’s more to regional newspapers than stories about “cats up trees”.Banford presented the results of what he claimed to be the “most ambitious” audience page traffic study… Continue reading MRG Conference: Discovering The Reader Dynamic
The European Commission has announced that it has begun a detailed investigation into the acquisition of Italian pay-TV company Telepiù by News Corporation. Two months ago and following protracted negotiations, Rupert Murdoch’s organisation agreed a deal to buy Telepiù from the French media giant Vivendi for E920 million (see News Corp Completes Telepiu Transaction). News… Continue reading EC To Investigate Telepiu Takeover
