More Industry News articles

On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage

Media Researchers must understand the impact of all marketing and communications activity for their clients if they are to take their place at the top table, according to News International’s ad planning manager, Matthew Dodd and Carat Insight’s senior communications consultant, Helen Beirne.Speaking at this year’s MRG Conference in Budapest, the pair explained how Carat… Continue reading MRG Conference: Measuring the Impact Of Marcoms Activity

Guardian Media Group has announced that it is to move Jazz FM’s sales operation from Clear Channel Radio Sales (CCRS) to Chrysalis. CCRS was only acquired last month (see GMG Set To Consolidate Radio Ad Sales) but is to be sold on to Radio Investments Limited, in which GMG is a major shareholder. Chrysalis will… Continue reading Chrysalis To Represent All GMG Stations

US radio advertising revenue growth remains strong, with the combined total sales for October rising by 13%, according to the latest figures from the US Radio Advertising Bureau (RAB). National spend continues to lead the way with a 23% growth on October 2001, whilst local revenue rose by 10%. This is the second consecutive month… Continue reading US Radio Revenue Maintains Strong Growth, Up 13% In October

With last week’s MRG Conference in Budapest still fresh in everyone’s minds, Media Planning Group’s Denise Turner considers how far the media research industry has come and what lessons it still has to learn.I had the good fortune to spend most of last week in the lovely city of Budapest, the setting for this year’s… Continue reading NewsLine Column: What Now For Media Research?

A merger of the two leading pay-television operators in Spain has been given the go-ahead by the country’s Government, according to a report in the Financial Times. Via Digital will be joined with Canal Satellite Digital creating a group with an 80% market share of the pay-TV sector. Via Digital is owned by telecoms group… Continue reading Spanish Pay-TV Groups Given Merger Go-Ahead

The NRS audience accumulation initiative could fundamentally change the planning and buying of national press in the UK, according to director of NOP’s media division, Alan Higgs.Addressing delegates on Friday afternoon’s session of the MRG Conference in Budapest, Higgs explained that the planning and buying of national press ad campaigns is currently largely based upon… Continue reading MRG Conference: Readership Data Will Never Be The Same

John Stockley and Tim Farmer from Ipsos-RSL showed Friday afternoon’s MRG Conference what existing industry surveys can tell us about emerging technologies.They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implications this would have on media consumption.The benefits of using existing industry surveys to understand this, Stockley argued,… Continue reading MRG Conference: It’s Radio on Your TV

Adele Gritten, research manager at PHD, warned delegates at the MRG Conference in Budapest that the dualistic explosion of technology and consumer diversity poses innumerable threats to the long-term future of the media research industry.Gritten, the author of this year’s prize winning young person’s paper, argued that researchers need to “keep re-inventing the wheel” with… Continue reading MRG Conference: Media Research In A Changing World

COI head of media, Jeremy Found, used his keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry. He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get… Continue reading Media Research Has Never Been So Important, Says COI