Chrysalis-owned London based radio station, Heart 106.2, is launching an SMS service giving third party advertisers access to its youth audience.The Heart 106.2 Texters Club launches today with an on air promotion inviting listeners to register with the opt-in database by sending an SMS message to a special hotline. In return entrants will be entered… Continue reading Heart Launches New SMS Service For Advertisers
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, bringing its weekly reach to… Continue reading RAJAR Results Q3 2002 – London Stations
Full listings of performance by ownership for the major radio station owners is available to subscribers in Radio reports, click button on left.Subscribers can access the full version of this article in Radio reports, click button on left of screen.
Total offline advertising spend in the US is forecast to grow by 2.3% in 2002, rising to 5.2% in 2003, according to the latest figures from Jupiter Research. Between 2002 and 2007, total offline spend will rise by 4.4%, say the long-term forecasts. US OFFLINE ADVERTISING FORECASTS ($ BILLION) … Continue reading Long-Term US Offline Advertising Forecasts From Jupiter Research
RAJAR data for the third quarter of 2002 reveals a positive period for London listening with the majority of stations seeing weekly reach increase. However, notable declines were seen at the heavy-weight Capital stations.The sector’s leader in terms of reach, Capital 95.8 FM, experienced a 4.5% decline period on period, whilst Capital Gold experienced a… Continue reading RAJAR Results Q3 2002 – London Stations
A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites
Lycos has secured a deal making BT Broadband the portal’s high-speed internet product of choice for its four million customers.From next month Lycos will promote BT Broadband through a new channel specially created for broadband users. The portal will also strengthen its existing broadband offering with the launch of a range of new services designed… Continue reading Lycos Links With BT To Promote Broadband
Vivendi Universal has agreed to sell its non-US publishing assets to Lagardere for E1.25 billion. The deal, which is subject to regulatory approval, will ensure that respected publications such as the Chambers and Larrousse reference books remain in French hands. It was initially expected that the US publisher, Houghton Mifflin would be sold with these… Continue reading Vivendi Sells Publishing Business To Lagardere
The ITC has upheld complaints against The Dating Channel on the grounds of taste and decency after it broadcast “inappropriate” text messages.One broadcast included the text message “Eight year old boy looking for good times with older male”. Another included a reference to “feltching”. Both messages were screened during the afternoon.The Dating Channel, which is… Continue reading ITC Censures The Dating Channel Over Text Messages
Chrysalis has poached BBC Radio Five Live’s deputy controller, Steve Kyte, to become editorial director of its recently acquired London news radio station, LBC.In this new role, Kyte will oversee the creation of LBC’s on-air content and will work to increase the station’s audience share in the capital.Kyte has had an varied broadcast career and… Continue reading LBC Sets Its Sights On London With New Signing
