The ASA has upheld complaints against a national poster campaign for Tetley, which implied that tea prolongs life.The ad, which featured a large red heart above the strapline: “Go On, Live A Lot”, claimed that “Tetley is rich in antioxidants that can keep your heart healthy.”The Food Commission complained the ad misleadingly implied that drinking… Continue reading ASA Upholds Complaint Against Tetley Tea
WPP was the best performer in the FTSE 100 for much of yesterday following reports in the US trade press of a boost to advertising revenues. It is understood that the report said that WPP‘s biggest client, Ford, was set to double its advertising budget for the forthcoming coming year. Share rose 5.49% to close… Continue reading Sharewatch
Despite an advertising pick-up in recent weeks, particularly in UK and US television, the strong conditions are not likely to remain going into 2003, with recovery expected to be muted, according to Merrill Lynch. The broker says that the UK’s ITV, whilst showing a strong viewing recovery during September, will nevertheless see its share of… Continue reading Ad Spend Could Hinge On Consumer Spend, Says Merrill Lynch
Marketers see increased customer satisfaction as the most important factor in making advertising effective, according to the latest survey from Continental Research and the Chartered Institute of Marketing (CIM).The business omnibus study shows that marketers and finance directors have differing views on the effectiveness of marketing, with only 13% of finance directors and CEOs agreeing… Continue reading Customer Satisfaction Is Key To Successful Advertising
Global spending on online content will more than double in the next four years, according to a new report from analysts at IDC. The analysts predict that over $50 billion will be spent worldwide accessing online content this year and this is expected to rise to $108 billion in 2006. The Online Publishers Association (OPA)… Continue reading Online Content Revenues Set To Rise
The IPA is setting up a new policy group to act as a voice for agencies on new business issues and to promote best practice.It is understood that the New Business Group has been formed in response to requests from the AAR for agencies to sign confidentiality agreements, delays by advertisers in making decisions following… Continue reading IPA Launches New Business Group To Promote Best Practice
US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research
The internet has proved its resilience in the face of the ongoing advertising downturn and the latest figures from Nielsen Media Research show that the sector now accounts for 1.6% of the UK’s total adspend, ahead of cinema with 1.4% (see below).Collectively the top ten internet advertisers (by adspend) invested more than £60 million in… Continue reading Feature: Online Bites At The Advertising Pie
According to new research from The Yankee Group, access lines are declining in penetration and revenues as wireless and broadband services become more popular. The report, Wireless Voice and Broadband Access Unlock Local Lines Grip on Consumers, claims that approximately 3% of US households have replaced landlines with a wireless phone. Meanwhile, broadband access is… Continue reading US Landlines To Fall By 10 Million, Says Yankee Group
NTL, Britain’s largest cable TV company, is looking to renegotiate a $500 million debt facility in a move that will delay its emergence from Chapter 11 bankruptcy, according to press reports.Bondholders have already agreed to a $10.6 billion debt-for-equity swap but NTL needs the facility to fund working capital when it emerges from protection from… Continue reading NTL Seeks To Change Debt Facility
